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Customer Insights Manager Jobs (NOW HIRING)

Wawa, Inc.

Customer Insights Analyst

Media, PA · On-site

Lead effort to develop and then own customer KPI reporting at multiple levels, partnering with the Sr. Manager/Manager of Customer Insights & Strategy and the Senior Vice President-Chief Marketing ...

Tyson Foods, Inc.

Manager Customer Insights

Springdale, AR · On-site

$102K - $170K/yr

This position is responsible for assisting Senior Customer Development Manager in managing prepared ... Utilize syndicated data insights in preparation for frequent interface with the buyers to be ...

Wawa

Customer Insights Analyst

Wawa, PA

Lead effort to develop and then own customer KPI reporting at multiple levels, partnering with the Sr. Manager/Manager of Customer Insights & Strategy and the Senior Vice President-Chief Marketing ...

7-ELEVEN

Manager, Consumer Insights

Irving, TX

We are seeking a Customer Insights Manager to join the Customer Insights team. This role is part of a market research strategic team whose mission is to embed customer thinking into everything we do.

Tyson Foods, Inc.

Manager Customer Insights

Springdale, AR · On-site

$102K - $170K/yr

This position is responsible for assisting Senior Customer Development Manager in managing prepared ... Utilize syndicated data insights in preparation for frequent interface with the buyers to be ...

7-Eleven

Manager, Consumer Insights

Irving, TX · On-site

We are seeking a Customer Insights Manager to join the Customer Insights team. This role is part of a market research strategic team whose mission is to embed customer thinking into everything we do.

Amgen

Global Insights, Manager, Oncology

Deerfield, IL · On-site

In this vital role The Global Insights Manager will drive customer & market insights that shape strategy for Amgen's oncology and hematology business. This role will integrate primary market research ...

Talkdesk

People Insights Manager

$120K - $140K/yr

Ensure insights are timely, accurate, and aligned to business priorities * Translate complex data ... Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world ...

Assa Abloy

Customer Insights Analyst

Lake Forest, CA · On-site

$80/hr

Design and manage NPS and customer experience surveys, ensuring high data quality and ... Qualitative Insights & Synthesis * Analyze open-ended survey responses using structured qualitative ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer ... customer leaders, and in written presentations, utilizing ""storytelling techniques"" to ...

Instacart

Insights Manager II

We work to deliver an essential service that customers rely on to get their groceries and household ... We're hiring an Insights Manager II to serve as the analytical backbone for a portfolio of key ...

Instacart

Insights Manager II

OR · Remote

We're hiring an Insights Manager II to serve as the analytical backbone for a portfolio of key ... customer trends across your set of retailers - and that expertise shapes strategy, not just ...

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Customer Insights Manager information

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$44K

$106.8K

$173K

How much do customer insights manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for customer insights manager in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.

What are the typical daily tasks of a Customer Insights Manager?

A Customer Insights Manager typically spends their days designing and managing surveys, analyzing customer feedback, and synthesizing findings from various data sources to uncover business opportunities. The role often involves presenting insights to cross-functional teams, collaborating closely with marketing, product, and sales departments to inform strategic decisions. Additionally, Customer Insights Managers may track key performance metrics, manage research projects, and stay up-to-date with emerging market trends. This diverse set of responsibilities ensures that your work has a direct impact on shaping products, services, and overall customer satisfaction.

What does a Customer Insights Manager do?

A Customer Insights Manager analyzes customer data and feedback to identify trends, preferences, and opportunities that drive business decisions. They use surveys, market research, and analytics tools to understand customer behaviors and improve products, services, and marketing strategies. Their insights help companies enhance customer experience, boost retention, and increase revenue.

What are the key skills and qualifications needed to thrive in the Customer Insights Manager position, and why are they important?

To thrive as a Customer Insights Manager, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or statistics. Familiarity with analytics tools such as SQL, SPSS, Tableau, and survey platforms, as well as certifications in market research, are highly valuable. Exceptional communication, critical thinking, and stakeholder management skills set top candidates apart in this role. These abilities are crucial for effectively translating complex customer data into actionable business strategies that drive growth and improve customer experiences.

More about Customer Insights Manager jobs
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Customer Insights Manager jobs near you
Infographic showing various Customer Insights Manager job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Hybrid job distribution, with an average salary of $106,825 per year, or $51.4 per hour.
Customer Insights Analyst

Customer Insights Analyst

Wawa, Inc.

Media, PA • On-site

Full-time

Posted 23 days ago

Wawa rating

6.5

Company rating: 6.5 out of 10

Based on 1,104 frontline employees who took The Breakroom Quiz

8th of 47 rated convenience stores

Job description

Job Description
Job Title: Customer Insights Analyst
Location: Corporate
Department: Strategy
Job Summary: The Customer Insights Analyst is responsible for aggregating Wawa's numerous customer data sources, including Wawa's loyalty program data, anonymized credit card data, brand perception tracking data, and direct customer feedback data to provide actionable insights that ultimately drive decisions to improve the customer experience and/or company financial performance. Develop strong cross functional relationships as many of the data sources are "owned" and maintained by a variety of teams throughout the organization. The Customer Insights Analyst will be responsible for developing and maintaining multiple levels of customer KPI reporting, integrating these different data sources, from executive level customer KPIs to customer metrics that are relevant for specific functions and/or stakeholders. Develop strategies and recommendations to improve key customer metrics. Additionally, the Customer Insights Analyst will be responsible for identifying future customer data needs and priorities to improve our customer data capabilities.
Principal Duties:
  • Aggregate all key customer data sources across the company including Wawa's loyalty program data, anonymized credit card data, brand perception tracking data, direct customer feedback data, third party data sources, and other feedback sources to understand the Macro Customer Environment and drive actionable decision making.
  • Integrate customer and general consumer data from multiple sources to articulate a clear story around our customer for key stakeholders across the business. Share complex data results in a format that is easily understandable.
  • Responsible for leveraging all customer data sources to develop a deep understanding of who our customer is, who our customer is not, and partner with the research arm of the Customer Insights team to understand and articulate the "why." Own the story around who our top customers are on multiple dimensions, including by visit frequency, segment and by profit contribution.
  • Contextualize key segments of Wawa's customer base on different dimensions including demographics, purchase behavior, visit frequency, need states, etc. and take an active role in crafting how we view those segments in a standard way across the business.
  • Lead effort to develop and then own customer KPI reporting at multiple levels, partnering with the Sr. Manager/Manager of Customer Insights & Strategy and the Senior Vice President-Chief Marketing and Brand Officer, including:
    Executive Level Customer KPI Dashboard
    Quarterly Brand Perception Tracking
    Weekly Customer Sentiment Tracking
    Monitor and identify notable shifts in Wawa's customer base over time, highlighting customer groups that are growing and/or shrinking and developing hypotheses for root causes to further explore.
  • Lead key business results discussions with customer data analysis including standing up repeatable customer analyses for campaign reviews, financial review discussions, advertising planning meetings, and others.
  • Support major consumer research efforts, partnering with the research arm of Customer Insights team, by integrating customer data from relevant sources into research processes.
  • Develop strategies and recommendations to impact key customer metrics including ways to grow brand trial, grow visit frequency, grow trial to categories in our store, and ultimately impact customer profitability.
  • Partner with the Data Science team and the IT team to identify future customer data needs and scope work needed to make relevant data accessible.

Essential Functions:
  • Ability to work well individually as well as in a team environment
  • Excellent oral and written communication skills
  • Excellent customer service skills
  • Ability to work with little or no supervision
  • Detail oriented and strong organizational skills
  • Strong analytical and problem solving skills
  • Ability to handle multiple projects and adapt to evolving timelines
  • Excellent interpersonal skills
  • Proven self-starter with demonstrated ability to make decisions
  • Strong leadership skills
  • Ability to quickly learn new software programs and/or data structures
  • Ability to build collaborative and effective working relationships across organizations

Basic Qualifications:
  • Bachelor's degree preferred with a background in quantitative field such as business intelligence, mathematics, statistics
  • 5+ years of experience conducting and facilitating work sessions to collect and define user and business stakeholder requirements
  • Experience with BI and Visualization tools such as Tableau or PowerBI
  • Experience with MicroStrategy Report construction preferred
  • ANSI-SQL Experience, with use in Snowflake cloud as a bonus
  • Proficiency with R and/or Python is preferred
  • Proficiency with MS Office (Word, Excel and Powerpoint)
  • Prior experience translating and communicating complex data results into an understandable format

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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