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Customer Data Platform Jobs (NOW HIRING)

Job Overview We are seeking a hands-on, strategic Customer Data Platform (CDP) Manager to own the day-to-day administration, governance, and activation of our BlueConic CDP. This role will serve as ...

Job Overview We are seeking a hands-on, strategic Customer Data Platform (CDP) Manager to own the day-to-day administration, governance, and activation of our BlueConic CDP. This role will serve as ...

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Customer Data Platform information

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$23.5K

$107.6K

$188.5K

How much do customer data platform jobs pay per year?

As of Jun 5, 2026, the average yearly pay for customer data platform in the United States is $107,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $142,000.00 per year, depending on experience, location, and employer.

What is a Customer Data Platform job?

A Customer Data Platform (CDP) job typically involves managing and optimizing a CDP system, which consolidates and structures customer data from multiple sources. Professionals in this role ensure data accuracy, segmentation, and activation for personalized marketing and customer experience. Responsibilities may include data integration, analytics, compliance, and collaboration with marketing and IT teams. Strong technical and analytical skills are essential, along with an understanding of customer behavior and data privacy regulations.

What are the key skills and qualifications needed to thrive in the Customer Data Platform position, and why are they important?

To excel in a Customer Data Platform (CDP) role, strong expertise in data management, analytics, and customer relationship management is essential, often supported by a background in IT or marketing analytics. Familiarity with CDP software such as Salesforce, Segment, or BlueConic, along with knowledge of data integration tools and privacy regulations, is highly valuable. Strong problem-solving skills, communication, and collaboration abilities distinguish top performers in this position. These skills are crucial for effectively unifying and leveraging customer data to drive actionable business insights and personalized marketing efforts.

What are the typical daily responsibilities of someone working in a Customer Data Platform (CDP) role?

A professional working in a Customer Data Platform (CDP) role typically spends their day managing and integrating customer data from various sources, ensuring data quality and compliance, and collaborating with marketing, analytics, and IT teams. They analyze customer behaviors and segments to provide actionable insights for targeted personalizations and campaigns. Daily tasks may also include troubleshooting data issues, configuring data pipelines, and optimizing the platform's performance. Close collaboration with stakeholders and frequent communication are required to align data initiatives with business objectives and ensure cross-functional success.
What cities are hiring for Customer Data Platform jobs? Cities with the most Customer Data Platform job openings:
What are the most commonly searched types of Customer Data Platform jobs? The most popular types of Customer Data Platform jobs are:
What states have the most Customer Data Platform jobs? States with the most job openings for Customer Data Platform jobs include:
What job categories do people searching Customer Data Platform jobs look for? The top searched job categories for Customer Data Platform jobs are:
Infographic showing various Customer Data Platform job openings in the United States as of May 2026, with employment types broken down into 66% Full Time, 31% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $107,552 per year, or $51.7 per hour.
Customer Data Platform Manager

Customer Data Platform Manager

Citadel

Exton, PA โ€ข On-site

Full-time

Posted 18 days ago


Job description

Job Overview
We are seeking a hands-on, strategic Customer Data Platform (CDP) Manager to own the day-to-day administration, governance, and activation of our BlueConic CDP. This role will serve as the central connector between Marketing, Analytics, and Technology, ensuring a high-quality, unified customer data foundation that enables segmentation, personalization, and lifecycle marketing.
The ideal candidate will have deep experience with BlueConic, including building segments, enabling audience-driven journeys, and governing data structures such as profile properties, consent, and integrations. This individual will also play a critical role in ensuring data reliability and usability across our ecosystem, including Snowflake (data platform) and Tableau (primary reporting layer).
This is a highly collaborative, hands-on role for someone who can balance technical execution, data governance, and marketing activation strategy.
Duties and Responsibilities
  • Collaborate with cross-functional teams to establish data collection processes and define data governance frameworks.
  • CDP Platform Ownership: Own day-to-day management of the BlueConic CDP, including profile properties, segments, consent, and integrations. Ensure data accuracy, integrity, and effective connections across marketing and data platforms.
  • Snowflake & Data Quality: Partner with data/engineering teams to validate data flows between BlueConic and Snowflake, using SQL to perform data quality checks and ensure reliable datasets.
  • Tableau & Reporting Enablement: Support Tableau-first reporting by enabling consistent, governed data structures. Develop and monitor KPIs to assess the effectiveness of data-driven marketing initiatives.
  • Prepare and present insights and reports to stakeholders, highlighting significant findings and recommendations.
  • Cross-Functional Leadership: Act as the primary point of contact for CDP-related initiatives. Manage intake, prioritization, and roadmap of CDP enhancements. Provide training and guidance to stakeholders and identify opportunities to improve platform usage and processes.
  • Collaborate with cross-functional teams to establish data collection processes and define data governance frameworks.
  • Work closely with marketing, sales, IT, and other departments to align data initiatives with business goals.
  • Stay abreast of industry trends, best practices, and emerging technologies related to customer data management and analytics.

Qualification & Education Requirements
  • 3-5+ years of hands-on experience managing a major Customer Data Platform, BlueConic is preferred.
  • Experience as a CDP power-user, manager, or administrator role preferred.
  • Bachelor's degree required.
  • Master's degree in Analytics, Data Science, Product Management, Statistics, Applied Mathematics, Economics, Business Analytics, Computer Science, or a related technical is preferred.
  • Experience with data visualization tools (Tableau,).
  • Proficiency in SQL for data querying, segmentation, and analysis.
  • Understanding of data integration processes, APIs, and database management.
  • Familiarity with Snowflake.
  • Familiarity with web and mobile data layers, tagging principles, and tools like Google Tag Manager is preferred.

Additional Skills
  • Strong analytical skills, with the ability to interpret complex data sets and translate them into actionable insights.
  • Advanced understanding of matrixed organizations and comfort in working within cross functional teams.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.