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Culture Marketing Jobs (NOW HIRING)

Bumble Inc.

Director of Culture Marketing

Austin, TX · On-site

We are seeking a Director of Culture Marketing to help Bumble become one of the most culturally connected brands for Gen Z. This person will serve as our internal authority on emerging culture ...

Good Culture

Vice President of Marketing

Austin, TX · Remote

We are seeking a Vice President of Marketing to lead and scale Good Culture's marketing organization as we continue our journey from a fast-growing challenger brand to a billion-dollar category ...

Good Culture

Vice President of Marketing

Austin, TX · On-site +1

We are seeking a Vice President of Marketing to lead and scale Good Culture's marketing organization as we continue our journey from a fast-growing challenger brand to a billion-dollar category ...

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Culture Marketing information

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$22K

$47.5K

$74K

How much do culture marketing jobs pay per year?

As of Aug 15, 2026, the average yearly pay for culture marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in culture marketing, and why are they important?

To thrive in Culture Marketing, you need a strong understanding of cultural trends, brand strategy, and audience engagement, often supported by a background in marketing, communications, or cultural studies. Familiarity with digital marketing platforms, social media analytics tools, and event management systems is commonly required. Creativity, cultural sensitivity, and strong networking skills set top professionals apart in this field. These skills are crucial for authentically connecting brands with diverse audiences and driving meaningful brand relevance.

How does a culture marketing professional typically collaborate with other departments to create impactful campaigns?

Culture Marketing professionals work closely with teams such as brand management, creative, PR, and digital marketing to ensure campaigns authentically connect with target audiences. Collaboration often involves brainstorming sessions, sharing market insights, and aligning messaging to reflect cultural trends and values. These professionals also partner with community leaders, influencers, and sometimes external agencies to amplify campaign reach and relevance. Effective communication and adaptability are key, as cross-functional teamwork is essential for crafting campaigns that resonate and drive engagement.

What is the difference between Culture Marketing vs Content Marketing?

AspectCulture MarketingContent Marketing
FocusBuilding brand identity through cultural engagementCreating valuable content to attract and retain customers
Work EnvironmentCollaborative, community-focused campaignsContent creation teams, digital platforms
CredentialsMarketing, communications, cultural studiesMarketing, journalism, communications
Industry UsageBranding, advertising, cultural organizationsDigital marketing, media, publishing

While both roles involve marketing strategies, Culture Marketing emphasizes connecting brands with cultural values and communities, whereas Content Marketing focuses on producing engaging content to attract audiences. Understanding these differences helps organizations choose the right approach for their goals.

What is culture marketing?

Culture marketing is a strategy where brands connect with specific communities or cultural movements to build authentic relationships and engage audiences. It involves aligning a brand with music, art, fashion, sports, or other cultural elements that resonate with target consumers. The goal is to create meaningful experiences and content that reflect the values and interests of these groups, fostering loyalty and positive brand associations.

What does a culture marketing manager do?

A culture marketing manager develops strategies to promote a company's brand by aligning marketing efforts with organizational values and culture. They often coordinate internal and external communications, organize events, and use social media tools to engage target audiences and enhance brand reputation. Strong communication skills and understanding of brand identity are essential for this role.
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What cities are hiring for Culture Marketing jobs?

Cities with the most Culture Marketing job openings:

What states have the most Culture Marketing jobs?

States with the most job openings for Culture Marketing jobs include:

What job categories do people searching Culture Marketing jobs look for?

The top searched job categories for Culture Marketing jobs are:

Culture Marketing jobs near you
Infographic showing various Culture Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Manager, Culture Marketing

Major League Baseball

New York, NY

$80K - $110K/yr

Full-time

Life, Retirement, PTO

Re-posted 19 days ago

Job description

The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing initiatives across key passion areas including food, fashion, music, and film.

The right candidate is deeply plugged into culture and understands what is resonating with audiences and communities right now. They bring sharp instincts, strong taste, and the ability to turn cultural awareness into marketing ideas, partnerships, content opportunities, and activations that help grow the game.

This role is for a culture marketer who can help MLB build more meaningful connections with growth audiences and move work effectively from concept to execution.

What We're Looking For

  • Someone with real cultural curiosity and awareness, especially across food, fashion, music, film, and broader lifestyle trends
  • Someone who is genuinely plugged into talent, creators, culture trends, and the broader cultural landscape, not just familiar with the language around it
  • Strong instincts and sound judgment on what feels relevant, current, and right for MLB's brand
  • Experience helping bring culture-led marketing ideas to life across campaign development, content, social / digital extensions, partnerships, activations, and live experiences
  • Comfortable contributing to creative development and helping shape ideas, while also supporting strong execution
  • Intelligent, humble, collaborative, and easy to work with
  • Hard-working, dependable, and willing to put in the work to bring ideas to life
  • Interest in baseball and growing the game
  • Someone who sees the opportunity to bring a brand like MLB into culture in a genuine way while connecting with new audiences
  • Able to work effectively in a large, cross-functional organization

Responsibilities

  • Help develop and manage culture marketing initiatives from development through execution, with a focus on making MLB more relevant to growth audiences and deepening connection with the game
  • Contribute to integrated ideas, briefs, and programs across content, partnerships, activations, and experiences
  • Bring a strong point of view on what is culturally relevant and emerging in the marketplace, while surfacing trends, references, and inspiration that help MLB show up in authentic, meaningful ways
  • Work cross-functionally with teams across Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing to bring ideas to life
  • Support reporting, recaps, and key learnings to help the team understand what is resonating now and where there is opportunity to build over time

Education and Experience

  • 4-6 years of relevant experience in culture marketing, integrated marketing, brand partnerships, experiential, entertainment marketing, creator or influencer marketing, or related fields
  • Experience working in sports, entertainment, media, consumer brands, agencies, or other culturally relevant organizations
  • Experience developing and executing integrated marketing programs across content, social, digital, events, partnerships, and talent-led activations
  • Strong understanding of how brands participate in culture in ways that feel authentic, impactful, and relevant to audiences
  • Strong written and verbal communication skills, including presentation and deck development
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a cross-functional environment

Salary Range: $80,000 - $110,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits:

  • Competitive Benefits Package
  • Company Contributed 401K Plan
  • Paid Time Off and Holidays
  • Paid Parental Leave
  • Access to Free Tickets to Baseball Games & MLB.TV
  • Discounts at MLB Store | MLBShop.com
  • Employee Assistance Programs (EAP)
  • Onsite/Online Training & Development Programs
  • Tuition Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Pet Insurance

Apply