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Ctm Marketing Jobs (NOW HIRING)

TalentClout

Product Marketing Manager

Hollywood, FL

$130K - $150K/yr

... CTM) - including segmentation, competitive differentiation, and persona development Lead market ... and Marketing around shared launch objectives and KPIs Represent the company at industry ...

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How much do ctm marketing jobs pay per year?

As of Jun 15, 2026, the average yearly pay for ctm marketing in the United States is $100,254.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,500.00 and $125,000.00 per year, depending on experience, location, and employer.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, which oversee overall marketing strategy and have extensive experience and leadership skills. These roles often require advanced degrees, strategic thinking, and a track record of successful campaigns, with salaries often exceeding six figures depending on the company and industry.

What is CTM marketing?

CTM marketing typically refers to 'Call Tracking and Management' marketing, which involves tracking, recording, and analyzing phone calls generated by marketing campaigns. This helps businesses understand which marketing channels are driving phone inquiries and conversions, enabling them to optimize their strategies. CTM marketing tools provide insights into customer behavior, campaign effectiveness, and return on investment. Businesses that rely on phone calls for sales or service inquiries often use CTM to improve their marketing ROI and customer experience.

What are the key skills and qualifications needed to thrive as a CTM Marketing professional, and why are they important?

To thrive as a CTM (Customer and Trade Marketing) Marketing professional, you need a solid understanding of market analysis, brand strategy, and customer relationship management, usually backed by a degree in marketing or business. Familiarity with CRM platforms, data analytics tools, and digital marketing systems is essential. Strong communication, project management, and creative problem-solving skills help you excel in cross-functional teams and dynamic environments. These skills enable effective campaign execution, data-driven decision-making, and the ability to drive brand growth in competitive markets.

What is the difference between Ctm Marketing vs Content Marketing Specialist?

AspectCtm MarketingContent Marketing Specialist
CredentialsMarketing certifications, digital marketing experienceMarketing or communications degree, content creation skills
Work EnvironmentMarketing agencies, corporate marketing teamsContent teams, digital marketing departments
Industry UsageAdvertising, digital marketing, brandingContent creation, inbound marketing, SEO

While Ctm Marketing focuses on overall marketing strategies and campaign management, a Content Marketing Specialist primarily creates and manages content to attract and engage audiences. Both roles require marketing knowledge, but Ctm Marketing has a broader scope, including campaign planning and analytics, whereas Content Marketing Specialists concentrate on content development and SEO.

What does CTM mean in healthcare?

In healthcare, CTM often stands for 'Case Transition Management,' which involves coordinating patient care during transitions between providers or settings. For a job in healthcare marketing, understanding industry-specific abbreviations like CTM can help in creating targeted communication strategies and materials for healthcare providers and patients.

What are some common challenges faced by CTM Marketing professionals when managing multi-channel campaigns?

CTM Marketing professionals often encounter challenges in coordinating messaging and branding consistently across multiple channels, such as email, social media, and direct marketing. Ensuring data integration from various sources to accurately track campaign performance and customer engagement can also be complex. Additionally, adapting strategies quickly in response to analytics and shifting consumer behaviors requires strong analytical and communication skills. Successful CTM Marketers collaborate closely with creative, sales, and data teams to overcome these obstacles and deliver cohesive, effective campaigns.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media executives, and digital strategists often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with data analytics and media tools.

What is the role of CTM?

A CTM (Category Team Manager) is responsible for managing product categories, analyzing market trends, and developing strategies to optimize sales and profitability. They often collaborate with marketing, sales, and supply chain teams and may use tools like data analytics software to inform decisions.
More about Ctm Marketing jobs
What job categories do people searching Ctm Marketing jobs look for? The top searched job categories for Ctm Marketing jobs are:
Ctm Marketing jobs near you
Infographic showing various Ctm Marketing job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 77% Physical, 7% Hybrid, and 16% Remote job distribution, with an average salary of $100,254 per year, or $48.2 per hour.
Senior Manager Technology Marketing

Senior Manager Technology Marketing

Baker Hughes

Houston, TX • On-site

Full-time

Medical, Life, Retirement

This job post has expired today. Applications are no longer accepted.

Baker Hughes rating

7.3

Company rating: 7.3 out of 10

Based on 70 frontline employees who took The Breakroom Quiz

249th of 418 rated machine equipment manufacturers

Job description

Job Title - Senior Manager Technology Marketing

Do you enjoy transforming complex technologies into compelling customercentric value stories?

Do you want to be part of the Commercial & Technology Marketing (CTM) Center of Experience at Baker Hughes?

Join Our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Fuel your passion

As a Senior Manager, Technology Marketing, you will play a pivotal role within the Commercial & Technology Marketing (CTM) Center of Experience. The CTM CoE is the enterprise engine for technology, commercial, and solutions marketing-responsible for how Baker Hughes brings its technologies and solutions to market through clear value articulation, customercentric storytelling, and disciplined gotomarket execution.

You will lead the technology marketing capability across Baker Hughes, ensuring products, services, and solutions are positioned, launched, and maintained effectively throughout their lifecycle. Working closely with product, technology, engineering, commercial, and regional teams, you will translate enterprise strategy into actionable frameworks, playbooks, and execution models that drive measurable customer and business impact.

As a Senior Manager, Technology Marketing, you will be responsible for:

GotoMarket Leadership & Activation

  • Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and postlaunch phases.

  • Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages, informing the appropriate level of marketing investment, launch intensity, and campaign model.

  • Define technology portfoliolevel value propositions and messaging architectures that translate complex capabilities into clear, customercentric value narratives.

  • Ensure consistency of technology positioning aligned with the Baker Hughes brand architecture across products, services, and solutions, while enabling flexibility for regional and industryspecific activation.

  • Support business segment Marketing & Communications teams in developing bestinclass technology marketing assets across the marketing toolbox-providing governance, subjectmatter expertise, and handson execution.

  • Act as the senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership to accelerate timetomarket and adoption.

Market & Competitive Intelligence

  • Lead competitive intelligence and marketing analysis for assigned technology areas, embedding actionable insights into positioning and commercial enablement.

  • Guide the development of competitor benchmarking, differentiation narratives, and objectionhandling strategies.

  • Monitor emerging trends, customer needs, and disruptive technologies to inform marketing strategy.

  • Contribute to Baker Hughes' thought leadership agenda by shaping technology narratives that reinforce the company's position in priority markets.

People Leadership & Technology Marketing Capability Building

  • Lead, coach, and develop a team of Technology Marketing Specialists, building depth in strategic thinking, lifecycle marketing, and value articulation.

  • Embed CTM best practices, standards, and performance expectations across the function.

  • Enable and support business segment marketing teams by providing capability leadership and domain expertise.

  • Contribute to capability building and continuous improvement across the broader Brand, Marketing & External Communications function.

Performance Management & Governance

  • Define and track outcomebased KPIs aligned to CTM performance frameworks (e.g., adoption, pipeline influence, commercialization impact).

  • Use data and insights to optimize messaging, programs, gotomarket effectiveness, and resource allocation.

  • Provide insightdriven updates and recommendations to Brand, Marketing & External Communications leadership and senior stakeholders.

To be successful in this role you will:

  • Hold a bachelor's degree in marketing, business, engineering, or a related field.

  • Bring 10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience.

  • Have proven success in marketing technologies or solutions in industrial, energy, or technologydriven environments.

  • Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes.

  • Have experience operating in global, matrixed organizations.

Desired Characteristics

  • Strong leadership in technology and product marketing.

  • Strategic thinking and portfolio management expertise.

  • Ability to develop customercentric value propositions.

  • Excellence in gotomarket and launch marketing.

  • Strong partnership with commercial and sales enablement teams.

  • Competitive intelligence and market analysis capability.

  • People leadership, coaching, and talent development.

  • Executivelevel communication and stakeholder influence.

  • Datadriven, outcomeoriented decisionmaking.

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and worklife balance.

Working with us

At Baker Hughes, our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in wellbeing, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

  • Contemporary worklife balance policies and wellbeing programs

  • Comprehensive private medical care

  • Life insurance and disability coverage

  • Tailored financial programs

  • Education assistance

  • Generous parental leave

  • Mental health resources

  • Dependent care support

  • Additional voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm

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