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Senior Associate Vice President for Strategic Marketing and Communications

California State Polytechnic University, Pomona (Cal Poly Pomona) welcomes applications and nominations for the position of Senior Associate Vice President for Strategic Marketing & Communications (SAVP). The university's next leader of marketing and communications will join Cal Poly Pomona at an exciting time, as a new president -  Vanya Quinones - takes office and brings new energy and vision to an already dynamic campus. The SAVP also has the opportunity to draw on the recent external assessment of marketing and communications resources and services in coming up to speed on current state and developing their vision for CPP's priorities going forward.

Position Summary 

The SAVP serves as the university's chief communications leader and brand strategist with responsibility for overall communications, marketing and branding activity for Cal Poly Pomona across all media platforms. The SAVP ensures a clear, consistent and coordinated brand narrative that advances Cal Poly Pomona's mission of student success and polytechnic excellence to the campus community and external audiences. The SAVP leads the development and implementation of Cal Poly Pomona's brand vision, marketing strategy and public relations campaigns to attract students, engage alumni and donors, recruit high quality faculty and staff, and demonstrate Cal Poly Pomona's impact in the region, state and nationally. The SAVP serves as the university spokesperson.

In addition to leading the University's central team of marketing and communications professionals, the SAVP provides strategic direction and coordinates marketing and communications produced by other academic and administrative units across the university as well as by three auxiliary organizations: Cal Poly Pomona Enterprises, which manages housing, dining, transportation and parking, and real estate; Associated Students, Incorporated, which houses student government, recreation and fitness, the Bronco Student Center, and other student-facing services; and the Cal Poly Pomona Philanthropic Foundation.

As a senior staff leader of one of the 22 campuses of the California State University System, the SAVP and their team coordinate periodically with counterparts in the CSU Office of the Chancellor. The Office of the Chancellor provides support services to the campus while also serving as the campuses' representative to the California legislature and to the California State University's Board of Trustees.

As it awaits its new president, Cal Poly Pomona has continued to focus on strategic directions captured in a transitional extension of its prior plan.  The 2025 strategic plan published for the Cal State system, CSU Forward, also serves as a framework for planning and priorities at each campus. It enables the campuses a degree of latitude in allocating resources to the overall university goals of access, excellence, and innovation - all in service of student success. An important part of the SAVP's leadership is to communicate how CPP aligns with and advances the overall mission of the Cal State system.

Strategic Brand Leadership: Define and evolve the university's brand identity and messaging architecture. Develop and execute comprehensive marketing campaigns aligned with the university's mission and strategic goals. This includes overseeing brand consistency across all visual, digital, and print platforms.

Stakeholder Collaboration: Partner with communicators distributed across and embedded in the Colleges, Enrollment Management, Outreach, Recruitment and Educational Partnerships, University Advancement and Student Affairs to align brand strategy with recruitment goals and fundraising initiatives and key communications deliverables. Develop effective and credible working relationships with senior leaders and campus communicators.

Drive Reputation, Market Position, and Awareness: Lead institutional reputation strategy for industry and higher-ed leaders, prospective students and external stakeholders through integrated marketing communications campaigns that position CPP as a regional, state and national leader in polytechnic excellence through coordinated and ongoing integrated marketing/communications campaigns inclusive of all owned, earned, and paid efforts.

Crisis Communications and Issues Management: Serve as the official university spokesperson and primary advisor to senior leadership on public affairs. Advises the President and Cabinet on reputational risk and opportunity. Oversee proactive and reactive media relations to enhance the university's regional and national earned media coverage. Oversee and enhance crisis communications protocols.

Internal and Executive Communications and Change Management: Lead internal and executive communications strategies and drives organizational transformation to unify and elevate marketing and communications practices across a decentralized academic environment.  

Content & Digital Strategy: Manage the production of high-impact, brand-aligned multimedia content, including university magazines, social media accounts, and the official website.

Team & Budget Leadership: Supervise a diverse team of communications marketing professionals while managing departmental budgets and external vendor relationships. Lead a service-oriented team environment that fosters collaboration, operational excellence, teamwork, flexibility and creativity.

Integrated Marketing Operations: Lead the content strategy and production through cross-functional teams in digital strategy, creative services, and editorial production.

Performance Analytics: Implement a data-informed culture by tracking performance outcomes, brand awareness metrics and marketing ROI to inform planning.

Out of State Work

The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California.   The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to the CSU Out-of-State Employment Policy. 

Background Check

Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go t...