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Cpg Strategy Jobs in California (NOW HIRING)

Deep understanding of internal selling within a CPG environment, including MAPS, revenue growth ... Proven strategic thinker excited by a dynamic and high-growth organization. * Data-driven decision ...

Sales Strategy Manager

San Leandro, CA · On-site

$131K - $171K/yr

Job Summary The Sales Strategy Manager will develop the Business Plan strategies and tools which ... Minimum 6 to 8 years of CPG sales team experience * Minimum 2 years in analytical role (sales ...

Sales Strategy Manager page is loaded## Sales Strategy Managerlocations: San Leandro ... Minimum 6 to 8 years of CPG sales team experience* Minimum 2 years in analytical role (sales ...

Manager, Strategy

Valencia, CA · On-site

$118K - $147K/yr

ONSITE Responsible for supporting development of the strategic plan and strategic initiatives ... CPG experience highly preferred * Minimum Four-year bachelor's degree in business administration ...

Showing results 21-40

Cpg Strategy information

What is a CPG strategy?

A CPG (Consumer Packaged Goods) strategy involves planning and executing approaches to market, sell, and grow consumer products such as food, beverages, and household items. It includes activities like brand positioning, distribution, pricing, and product innovation, often requiring skills in market analysis and supply chain management. Professionals in this field develop plans to increase market share and meet consumer needs effectively.

What is the difference between Cpg Strategy vs Cpg Marketing?

AspectCpg StrategyCpg Marketing
Primary FocusDeveloping long-term strategic plans for product portfolios and market positioningExecuting marketing campaigns and promotional activities to drive sales
Required SkillsStrategic planning, market analysis, business developmentBrand management, advertising, consumer engagement
Work EnvironmentCross-functional teams, senior management, corporate strategyCreative teams, advertising agencies, sales teams
Common CertificationsMBA, Strategic Management certificationsMarketing certifications like CIM, Digital Marketing certifications

While Cpg Strategy focuses on long-term planning and market positioning, Cpg Marketing emphasizes executing campaigns to promote products. Both roles are essential in the CPG industry but serve different functions within the product lifecycle and company growth strategies.

What cities in California are hiring for Cpg Strategy jobs? Cities in California with the most Cpg Strategy job openings:
Infographic showing various Cpg Strategy job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution.

Senior Designer, Product Development CPG

Paramount

Los Angeles, CA

$74K - $111K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago


Paramount Senior Living rating

5.3

Company rating: 5.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz


Job description

#WeAreParamount on a mission to unleash the power of content... you in?
We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet - now all we're missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

Overview
This role leads the creative development of Consumer Products Group (CPG) packaging and product design across the US and Canada, ensuring brand consistency, market relevance, and high-quality standards. It serves as a key liaison between internal creative teams, franchise partners, and external licensees, guiding innovation and strategic alignment across all CPG packaging platforms. The position involves trend analysis, creative marketing support, and forward-thinking identification of white space opportunities, while maintaining the integrity of Paramount's IPs and supporting global creative collaboration.
 
Responsibilities include but not limited to
  • Manage day-to-day creative correspondence with over 100 licensees across US and Canada, including project kick-offs, design direction, and approvals.
  • Ensure all submissions adhere to Paramount's product development approval process and brand standards, maintaining continuity across packaging platforms.
  • Lead creative kick-offs with licensees, ensuring proper use of brand guides and providing tailored visual and written direction.
  • Attend trade shows and conduct seasonal store checks to identify market trends and white space opportunities, sharing insights internally and with partners.
  • Create mock-ups and pitch materials as needed to support evolving business needs and product launches.
  • Lead marketing creative kick-offs with franchise and business teams, offering strategic guidance on marketing best practices and creative approaches.
  • Review and approve marketing materials (e.g., web banners, social media, in-store displays) in Creative+ prior to launch.
  • Collaborate with outside studios to ensure adherence to brand standards, acting as a creative liaison between studios and licensees.
  • Routinely meet with the CPG business team to align on project timelines, priorities, and deliverables.
  • Develop presentation and guide materials to support internal and external creative initiatives.
Basic Qualifications
  • Approximately 5-10 years' experience in design, with solid creative abilities and aesthetic judgment.
Additional Qualifications
  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Proficient in Microsoft Office (Excel, Word, PowerPoint)
  • Deep knowledge in typography, layout, packaging design, and color theory.
  • Exemplary written and verbal communication skills.
  • Robust organizational and problem-solving abilities.
  • Experience designing for both children's and adult markets
  • Skilled in licensing industry practices, including contracts and agreements
  • Proven ability to develop original, trend-relevant artwork and make strategic creative decisions
  • Solid presentation skills, adjustable for diverse audiences and multilingual contexts
  • Highly organized and capable of managing multiple projects simultaneously.
  • Solid decision-maker with a forward-thinking, solutions-focused mindset.
  • Flexible and self-motivated, able to work individually or within a team.
  • Skilled in building positive relationships with internal and external stakeholders.
  • Strategic thinker with a keen eye for market trends and consumer insights.
  • Creative flair with the ability to translate trends into compelling packaging and product design.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $74,400.00 - 111,600.00. 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

What We Offer:
  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.


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