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Core Marketing Jobs (NOW HIRING)

Abbott

Product Marketing Manager - TMTI

Santa Clara, CA · On-site

$180K/yr

The Product Marketing Manager - TMTI is the core marketing owner and driver of the success for the MitraClip and TriClip product lines in the Structural Heart business unit. This role will report to ...

Abbott

Product Marketing Manager - TMTI

Santa Clara, CA

$180K/yr

The Product Marketing Manager - TMTI is the core marketing owner and driver of the success for the MitraClip and TriClip product lines in the Structural Heart business unit. This role will report to ...

Abbott

Product Marketing Manager - TMTI

Santa Clara, CA · On-site

$180K/yr

The Product Marketing Manager - TMTI is the core marketing owner and driver of the success for the MitraClip and TriClip product lines in the Structural Heart business unit. This role will report to ...

Chainguard

OR · On-site

Create and document reusable agent templates and playbooks so the team can spin up new automations independently over time Tech Stack & Enablement * Assist with core marketing tools Hubspot, CRM ...

Legacy Post & Beam

Be Seen First

Marketing Administrator

Fremont, NE · On-site

Beyond core marketing responsibilities, the right candidate will have opportunities to contribute in additional areas that match their strengths, interests, and long‐term fit within our ...

New

CADDi

Marketing Lead

Seattle, WA · On-site

$100K - $130K/yr

Own the learning loop: what resonates, what doesn't, and why - Own Positioning & Core Marketing Assets * Help define and refine ICPs, use cases, and positioning * Own website messaging, decks, one ...

Caddi

Marketing Lead

Seattle, WA · On-site

$100K - $130K/yr

Own the learning loop: what resonates, what doesn't, and why - Own Positioning & Core Marketing Assets * Help define and refine ICPs, use cases, and positioning * Own website messaging, decks, one ...

Caddi

Marketing Lead

Seattle, WA · On-site

$100K - $130K/yr

Own the learning loop: what resonates, what doesn't, and why - Own Positioning & Core Marketing Assets * Help define and refine ICPs, use cases, and positioning * Own website messaging, decks, one ...

Vitalize Care

Founding Marketing

San Francisco, CA · On-site

$200K - $240K/yr

TL;DR We're looking for a Founding Marketer to help build the core marketing DNA of Vitalize and define how this company shows up in the world. You'll sit close to the founders, shape our narrative ...

Astrolab

Marketing Manager

Hawthorne, CA · On-site

$117K - $135K/yr

As our Marketing Manager, you will be the core execution engine driving our digital presence and campaign deployment as we build the future of lunar operations. In this role, there is no pre-built ...

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How much do core marketing jobs pay per year?

As of Jun 7, 2026, the average yearly pay for core marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Core Marketing professional, and why are they important?

To thrive as a Core Marketing professional, you need a solid grasp of marketing principles, market research, campaign management, and often a degree in marketing or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems is typically required. Strong communication, creativity, and strategic thinking are essential soft skills to effectively engage target audiences and drive business growth. These skills ensure the development of impactful marketing strategies that align with company goals and adapt to evolving market trends.

What is the difference between Core Marketing vs Digital Marketing?

AspectCore MarketingDigital Marketing
Required CredentialsBachelor's degree in marketing, business, or related fieldBachelor's degree often in marketing, communications, or digital media
Work EnvironmentTraditional office settings, marketing departmentsOnline platforms, remote work, digital agencies
Industry UsageUsed across various industries for overall marketing strategiesPrimarily in tech, e-commerce, media, and online services
Common Search/ComparisonCore Marketing vs Digital Marketing

Core Marketing focuses on traditional marketing strategies like branding, advertising, and market research, often involving print, TV, and in-person campaigns. Digital Marketing emphasizes online channels such as social media, email, SEO, and digital advertising. While both roles aim to promote products and services, Core Marketing provides a broad foundation, whereas Digital Marketing specializes in online engagement and analytics.

How does a Core Marketing professional typically collaborate with other departments to execute campaigns?

Core Marketing professionals frequently work cross-functionally, collaborating with sales, product development, and creative teams to ensure campaigns are aligned with business goals and brand messaging. They often coordinate meetings to gather insights, share campaign strategies, and integrate feedback from various stakeholders. This collaborative approach helps streamline communication, maximize campaign impact, and ensure consistent messaging across all channels. Building strong relationships with other departments is key to driving successful marketing initiatives.

What is core marketing?

Core marketing refers to the fundamental strategies and activities that form the foundation of a company's marketing efforts. This includes identifying target markets, understanding customer needs, developing brand positioning, and creating campaigns that communicate value effectively. Core marketing professionals focus on market research, product messaging, competitive analysis, and go-to-market planning. Their work ensures that all other marketing initiatives are aligned with the company’s overall business objectives.
More about Core Marketing jobs
What states have the most Core Marketing jobs? States with the most job openings for Core Marketing jobs include:
What job categories do people searching Core Marketing jobs look for? The top searched job categories for Core Marketing jobs are:
Core Marketing jobs near you

Product Marketing Manager - TMTI

Abbott

Santa Clara, CA • On-site

$180K/yr

Full-time

Medical, Retirement

Posted 19 days ago

Abbott rating

7.9

Company rating: 7.9 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

146th of 516 rated manufacturers

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Product Marketing Manager - TMTI
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:
  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
Structural Heart
Structural Heart Business Mission: Why We Exist
Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease.
The Product Marketing Manager - TMTI is the core marketing owner and driver of the success for the MitraClip and TriClip product lines in the Structural Heart business unit. This role will report to the Director of US Marketing Structural Heart and will have primary marketing and budget responsibility for designated products.
The Product Marketing Manager - TMTI will focus on product marketing for MitraClip and TriClip, MR and TR and the various products within the U.S. This position will work closely with the sales team and be responsible for aspects of US strategy development plus Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, and Materials Management. The Product Manager shall maintain US product expertise for MitraClip and TriClip products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. This role will also provide on-going field support and will focus on growing market awareness for and related disease states, including new product launches. Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image.
What You'll Work On
  • Maintain worldwide market expertise and relative Structural Heart technologies, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
  • Develop and create best in market product messaging and collaborate with global marketing and field team to market test messaging feasibility.
  • Develop strategies to address product performance issues.
  • Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.
  • Create and develop US specific strategies for new product launches.
  • Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
  • Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
  • Manage creative agencies to plan, develop, and execute new US materials.
  • Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
  • Develop plan & update US forecasts and justification for respective product lines worldwide and present to BU senior management.
  • Work with clinical team to develop and drive strategic publication initiatives within the US.
  • In this core Marketing role, the PM will drive and be held accountable to deliver Sales, Margin, and PEx goals for designated products.
  • The Product Manager will be expected to be responsive and able to directly address questions and requests of senior management, including the SH DVP.

Required Qualifications:
  • Bachelors' Degree with 4+ years related experience, with at least one year of experience in marketing or product management. MBA with 1-3 years of related experience also considered.
  • Substantial financial skills, market analysis and advanced communication skills.
  • Looking for a self-starter, proactive by nature, interested in breaking the status quo, and innately curious.
  • Strong story telling skills to captivate and influence audiences.
  • Knowledge/ability to develop and execute a "new" product launch.
  • Requires strong analytical skills as well as written and oral communication skills.
  • Must be able to understand technical and scientific information. Must be willing to understand and comply with Regulatory requirements.
  • Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
  • Must be able to complete multiple projects simultaneously with tight deadlines.
  • Ability to travel 30-40% of the time

Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.
The base pay for this position is
$114,000.00 - $228,000.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
SH Structural Heart
LOCATION:
United States > Santa Clara : Building A - SC
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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