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Copywriting Director Jobs (NOW HIRING)

FXI

Copywriter

Red Bank, NJ · On-site

Hybrid Reporting To: Sr. Copywriter Direct Repots : N/A Company Overview: Building our Future Together. FXI is a leading producer of foam innovation in the Bedding, Furniture, Industrial, Home ...

GTB

Copywriter

Detroit, MI

... Director and other senior team members CORE SKILLS A conceptual copywriter for the Retail Team must ... For automotive retail copywriting is not just about the big idea. It's also about the ability to ...

GTB

Copywriter

Detroit, MI · On-site

... Director and other senior team members CORE SKILLS A conceptual copywriter for the Retail Team must ... For automotive retail copywriting is not just about the big idea. It's also about the ability to ...

Cypress HCM

Copywriter

San Francisco, CA · On-site +1

$53 - $71/hr

Work collaboratively within a cross-functional team environment with creative directors, designers ... Experience copywriting and concepting ideas to tell a story on behalf of a brand and within a ...

Certified Angus Beef

Senior Copywriter

Wooster, OH · On-site

The Senior Copywriter position reports into our Creative Director. * Serve as the lead writer for the Creative Connections Group marketing copy requests (audiences range from consumers and ranchers ...

Clients Blackbox, Inc.

Performance Copywriter

What We're Looking For * 3+ years of direct response copywriting experience * Proven experience writing: * Video Sales Letters (VSLs) * Sales pages and long-form copy * Video scripts and paid ad copy

Certified Angus Beef

Senior Copywriter

Wooster, OH

The Senior Copywriter position reports into our Creative Director. * Serve as the lead writer for the Creative Connections Group marketing copy requests (audiences range from consumers and ranchers ...

Certified Angus Beef

Senior Copywriter

Wooster, OH · On-site

The Senior Copywriter position reports into our Creative Director. * Serve as the lead writer for the Creative Connections Group marketing copy requests (audiences range from consumers and ranchers ...

Clients Blackbox, Inc.

Performance Copywriter

What We're Looking For * 3+ years of direct response copywriting experience * Proven experience writing: * Video Sales Letters (VSLs) * Sales pages and long-form copy * Video scripts and paid ad copy

Something Special Studios

Copywriter

New York, NY · On-site

... art directors * Assist with brief writing * Maintain copy quality control, editing, and ... years of copywriting experience at an agency or brand * Excellent writing, editing, and ...

Peloton

Copywriter II

New York, NY

Your craft should be copywriting, but you also have experience partnering with cross-disciplinary teams, and ideally with an art director/designer. You bring a strong point of view to push the work ...

SBM Management Services LP

Copywriter

Saint Louis, MO · On-site

$89K - $106K/yr

Minimum of 5 years copywriting experience, working within professional Creative teams * Background in writing for brand and performance (e.g. paid social, digital banners, and direct response ...

VICI

Associate Copywriter

Walnut Creek, CA · Hybrid

... direct mail, and other channels as required. Primary focus will be email, promotional, and retention marketing copy. What You'll Do * Email copywriting including subject lines, preview text, and body ...

RemX

Be Seen First

Remote Copywriter

Atlanta, GA · Remote

$36 - $40/hr

... professional copywriting experience * Experience in digital marketing, ecommerce, or brand ... Competitive pay * Paid weekly (Direct Deposit or ATM Debit Card available) * Access to health ...

Modern Amenities

Contract Copywriter (Multi-Brand)

Multi-format fluency: social, editorial, landing page, and email copywriting * Conversion / direct-response writing with a proven track record tied to channel growth * Brand voice development and ...

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All JobsCopywriting Director Jobs

Copywriting Director information

How does a Copywriting Director typically collaborate with other departments to ensure brand consistency?

As a Copywriting Director, you will frequently partner with marketing, design, and product teams to align messaging across all channels. This collaboration ensures the brand voice remains consistent in advertising, digital campaigns, and customer communications. You'll often participate in strategic meetings, provide feedback on creative assets, and oversee the integration of copy with visual elements. Effective communication and leadership skills are essential to balance creative vision with business objectives while mentoring your team.

What is the difference between Copywriting Director vs Copywriter?

AspectCopywriting DirectorCopywriter
CredentialsBachelor's degree in Marketing, Communications, or related field; extensive writing experienceHigh school diploma or bachelor's; strong writing skills, portfolio
Work EnvironmentLeads teams, collaborates with marketing and creative departments, strategic planningExecutes writing tasks, creates content, follows briefs
Industry UsageUsed in marketing agencies, corporate marketing teams, advertising firmsFound across various industries, including advertising, media, and corporate sectors

The main difference is that a Copywriting Director oversees the entire content strategy and manages teams, while a Copywriter focuses on creating individual pieces of content. The Director sets the vision and ensures brand consistency, whereas the Copywriter executes specific writing tasks within that framework.

What does a Copywriting Director do?

A Copywriting Director leads and manages a team of copywriters in creating compelling written content for marketing and advertising campaigns. They develop content strategies, ensure brand voice consistency, and oversee the quality and effectiveness of all written materials. This role involves collaborating with creative, marketing, and design teams to ensure messaging aligns with business objectives. Additionally, a Copywriting Director mentors writers, provides constructive feedback, and stays updated on industry trends to guide content innovation.

What are the key skills and qualifications needed to thrive as a Copywriting Director, and why are they important?

To thrive as a Copywriting Director, you need advanced writing and editing skills, a deep understanding of content strategy, and significant experience in marketing or advertising, often backed by a degree in communications, English, or a related field. Mastery of content management systems (CMS), digital analytics tools, and familiarity with SEO best practices are typically required. Strong leadership, creative vision, and excellent communication skills help in managing teams and collaborating with clients or stakeholders. These skills ensure the creation of compelling, effective copy that aligns with brand goals and drives successful marketing outcomes.
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Copywriting Director jobs near you

Senior Copywriter (Direct Response)

BAD Marketing

Atlanta, GA • On-site, Remote

Full-time

Medical, Dental, Vision, PTO

Posted 26 days ago

Job description

We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency.
You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.
This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment."
What Success Looks Like
  • You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction
  • You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works
  • Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it
  • You know what's winning and losing across your clients without being asked
  • Iterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)
  • The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategy
  • Your avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a task
A Day In This Role
Morning: Check the creative tracker for your clients. What launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests that came in overnight.
Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed.
Creative strategy calls: Weekly with your pod. You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing. You leave with a plan for what's needed and why.
Throughout the day:
  • Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself
  • Update the creative tracker with your batch details before submitting for review
  • Collaborate with your strategist on messaging direction, offer positioning, and funnel improvements
  • Coordinate with creative leads on video scripts and static direction

End of day: You can answer: What's the status of my active batches? What's winning/losing for each client? What's next and why?
Experience & Requirements
  • 3+ years of direct response copywriting experience; info/coaching space strongly preferred
  • Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)
  • Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs
  • Ability to analyze creative performance and iterate intelligently - not just "try something different"
  • Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write
  • Comfortable working within structured systems (creative trackers, naming conventions, brief templates)
  • Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning
What This Role Is Not
Not word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense.
Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works.
Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins.
Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope.
Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects.
You'll Thrive Here If
  • You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good
  • You want to be a strategic partner, not a production resource
  • You're curious about performance data and want your work to be measured
  • You can operate with autonomy - taking loose direction and returning with developed, reasoned concepts
  • You're comfortable pushing back when briefs are unclear or strategy doesn't make sense
  • You want to master direct response as a discipline, not just collect writing samples
This May Not Be For You If
  • You prefer clear, detailed briefs that tell you exactly what to write
  • You see copywriting as creative expression rather than strategic persuasion
  • You're not interested in performance data or iteration
  • You're uncomfortable with direct feedback on your work
  • You want to write, not think about why you're writing it

ABOUT BAD MARKETING:
We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.
We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.
BENEFITS:
  • Comprehensive health, dental, and vision insurance plans (US Residents Only)
  • PTO
  • Paid US Holidays
  • Opportunities for professional development and advancement within the organization.
  • A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:
  • 9AM - 6PM EST
  • Remote
  • W2 (US Residents Only)

OUR CORE VALUES:
  • BE BAD
  • PLAY TO WIN
  • EXTREME OWNERSHIP
  • SOLUTIONS NOT PROBLEMS

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