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Copywriter Jobs in Wisconsin (NOW HIRING)

smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue equipment manufacturer located in Pewaukee, WI. The ideal candidate will come with 2+ years of experience.

New

Collaborate with AI to optimize copywriting and concepting * Present copy and concepts with partners to leaders and stakeholders * Translate customer insights into relevant and engaging copy * Tailor ...

What You Bring * 4-7 years of copywriting experience at an advertising agency, creative agency or in-house creative team. * A portfolio demonstrating strong conceptual thinking and integrated ...

Strong fit looks like a copywriter who thrives in fast-paced environments, can step in and produce immediately, and understands how to balance speed with quality. If you're someone who can take ...

What You Bring * 4-7 years of copywriting experience at an advertising agency, creative agency or in-house creative team. * A portfolio demonstrating strong conceptual thinking and integrated ...

Senior Copywriter The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS ...

Mentors designers and copywriters, sets standards, streamlines workflows, and partners across teams. Creative Services Manager - Why this role matters to you: Delta Defense is seeking an innovative ...

Mentors designers and copywriters, sets standards, streamlines workflows, and partners across teams. Creative Services Manager - Why this role matters to you: Delta Defense is seeking an innovative ...

Oversee and assist with high-quality online community management, including error-free copywriting * Source and manage influencer and ambassador relationships through outreach and relationship ...

Oversee and assist with high-quality online community management, including error-free copywriting * Source and manage influencer and ambassador relationships through outreach and relationship ...

Oversee and assist with high-quality online community management, including error-free copywriting * Source and manage influencer and ambassador relationships through outreach and relationship ...

... copywriting, shaping how the brand is expressed through visual design, strategic messaging, and integrated storytelling across digital, print, video, and emerging media. Known for a fast-paced ...

Learn and execute client tone of voice through copywriting blogs, emails, social media content, and more * Assist with client special projects and campaigns through execution of timely and thoughtful ...

Learn and execute client tone of voice through copywriting blogs, emails, social media content, and more * Assist with client special projects and campaigns through execution of timely and thoughtful ...

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Copywriter information

See Wisconsin salary details

$14

$37

$67

How much do copywriter jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for copywriter in Wisconsin is $37.08, according to ZipRecruiter salary data. Most workers in this role earn between $28.12 and $41.97 per hour, depending on experience, location, and employer.

What is the difference between Copywriter vs Content Writer?

AspectCopywriterContent Writer
Primary FocusCreating persuasive, marketing-oriented content to drive sales or actionsProducing informative, educational, or entertaining content for audiences
Work EnvironmentAdvertising agencies, marketing teams, corporate marketing departmentsBlogs, online publications, corporate websites, content platforms
Required SkillsMarketing knowledge, persuasive writing, SEO basicsResearch skills, storytelling, informational writing
Common UsageAdvertising campaigns, sales pages, product descriptionsArticles, blog posts, whitepapers, newsletters

While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.

What does a copywriter do?

A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.

What are some common challenges copywriters face when collaborating with designers and marketing teams?

Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.

What Do Copywriters Do?

Copywriters are writing professionals who write text and content for advertising and marketing purposes. The primary responsibility of Copywriters is to create text that informs the targeted audience about a product, service, or another project the company offers. Copywriters may be on staff or work independently as a freelancer. In this role, you research your topic to collect data about your subject so that you can include relevant information in your text, then you develop short- or long-form content for your company, depending on the project. For example, some Copywriters may write for direct mail campaigns and have more space to explain the product or service you are marketing, while others focus primarily on digital forums such as social media.

What are the key skills and qualifications needed to thrive as a Copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
What are the most commonly searched types of Copywriter jobs in Wisconsin? The most popular types of Copywriter jobs in Wisconsin are:
What are popular job titles related to Copywriter jobs in Wisconsin? For Copywriter jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Copywriter jobs in Wisconsin look for? The top searched job categories for Copywriter jobs in Wisconsin are:
What cities in Wisconsin are hiring for Copywriter jobs? Cities in Wisconsin with the most Copywriter job openings:
What are popular job titles related to Copywriter jobs in WI? For Copywriter jobs in WI, the most frequently searched job titles are:
Copywriter

Full-time

Posted 2 days ago

New


Job description

smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue equipment manufacturer located in Pewaukee, WI. The ideal candidate will come with 2+ years of experience. This is a full-time, hybrid, direct-hire opportunity. Compensation for this position is competitive and based on experience level and fit.
This company specializes in sailboat hardware and also designs safety and rescue equipment used across the marine industry. Their marketing and creative team is lean, and this Copywriter will own a wide range of content across two very different brand voices: a technical, gear-focused voice for sailors and a compliance-driven, spec-accurate voice for the safety and rescue side. This is a high-growth opportunity for someone who wants to build toward a Creative Director path.
What You'll Do:
Write product descriptions, web copy, ad copy, and email campaigns for a consumer-facing audience of around 10,000 end users, plus longer-format B2B trade letters and communications Create and manage content for 40+ social media channels across the brand's various product lines Maintain two distinct brand voices: an approachable, sailing-savvy tone for the marine/sailing side and a precise, compliance-first tone (OSHA, technical specs) for the safety and rescue side Work from creative briefs to translate strategy into copy for defined audiences across web, social, and ad channels. Partner with the creative and marketing team on campaigns from concept through execution
What You'll Need:
Education/Experience: 2+ years of copywriting experience, ideally in a brand, agency, or in-house marketing environment. Experience writing for both B2C and B2B audiences is a plus. Sailing knowledge or experience is a significant plus given the technical, sport-specific language involved. Comfortable managing high-volume, high-variety content output with minimal day-to-day direction.
Nice-to-Have Skills:
Experience writing technical or compliance-driven copy (safety, spec sheets, industry regulations). Social media content experience across multiple channels/platforms. Background or personal interest in sailing, boating, or outdoor/marine industries. Self-starter who can take a creative brief and run without needing to be told what to do next

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About smartdept.

Sourced by ZipRecruiter

smartdept. is a nationwide creative, digital, and marketing talent resource. We provide companies with freelance, contract, direct hire, and contract-to-hire candidates for on-site, remote, and hybrid opportunities. Our ability to service customers of all sizes, while still taking a boutique approach to service, allows us the best chance to cultivate the successful relationships we value. Our detailed matching process lets us really get to know everything about our talent – their short- and long-term goals, strengths and weaknesses, favorite playlist, go-to social media influencer, you name it. So when you present us with your criteria, we can provide the most ideal candidate, not just the most available one.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Chicago, IL, US

Year founded

2001

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