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Copywriter Jobs in Virginia (NOW HIRING)

HSP Direct

Copywriter

Ashburn, VA · On-site

HSP Direct is seeking a Copywriter with a passion for conservative politics to develop copy for its direct mail fundraising programs for nonprofit organizations, issue-advocacy organizations, PACs ...

Stand Together

Copywriter (Development)

Arlington, VA · On-site

As a Copywriter on the Development team, you will produce donor and partner-facing materials that inform, inspire, and deepen engagement. The ideal candidate is a strong writer with experience ...

Cardinal Homes

Marketing Intern

Wylliesburg, VA · Hybrid

$15/hr

Create, schedule, and publish engaging content across social media platforms. * Assist with website updates and contribute to basic copywriting tasks. * Support the execution and tracking of ...

KME Digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

Strong writing skills and ability to write accurately, quickly; prior copywriting experience a plus * Outstanding written communication and presentation skills * Demonstrates ability to get things ...

KME.digital

Social Media Intern

Alexandria, VA

$16 - $20.50/hr

Strong writing skills and ability to write accurately, quickly; prior copywriting experience a plus * Outstanding written communication and presentation skills * Demonstrates ability to get things ...

KME Digital

Social Media Intern

Alexandria, VA · On-site

$16 - $20.50/hr

Strong writing skills and ability to write accurately, quickly; prior copywriting experience a plus * Outstanding written communication and presentation skills * Demonstrates ability to get things ...

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Showing results 21-40

All JobsCopywriter JobsCopywriter Jobs in Virginia

Copywriter information

See Virginia salary details

$14

$36

$66

How much do copywriter jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for copywriter in Virginia is $36.42, according to ZipRecruiter salary data. Most workers in this role earn between $27.64 and $41.25 per hour, depending on experience, location, and employer.

What is the difference between Copywriter vs Content Writer?

AspectCopywriterContent Writer
Primary FocusCreating persuasive, marketing-oriented content to drive sales or actionsProducing informative, educational, or entertaining content for audiences
Work EnvironmentAdvertising agencies, marketing teams, corporate marketing departmentsBlogs, online publications, corporate websites, content platforms
Required SkillsMarketing knowledge, persuasive writing, SEO basicsResearch skills, storytelling, informational writing
Common UsageAdvertising campaigns, sales pages, product descriptionsArticles, blog posts, whitepapers, newsletters

While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.

What does a copywriter do?

A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.

What are some common challenges copywriters face when collaborating with designers and marketing teams?

Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.

Can I be a copywriter with no experience?

Yes, entry-level copywriter positions often do not require prior experience and may focus on strong writing skills, creativity, and the ability to learn quickly. Building a portfolio, gaining familiarity with writing tools like Google Docs or Grammarly, and completing relevant courses can help you qualify for such roles.

What are the key skills and qualifications needed to thrive as a copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
More about Copywriter jobs
What are the most commonly searched types of Copywriter jobs in Virginia? The most popular types of Copywriter jobs in Virginia are:
What are popular job titles related to Copywriter jobs in Virginia? For Copywriter jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Copywriter jobs in Virginia look for? The top searched job categories for Copywriter jobs in Virginia are:
What cities in Virginia are hiring for Copywriter jobs? Cities in Virginia with the most Copywriter job openings:
What are popular job titles related to Copywriter jobs in VA? For Copywriter jobs in VA, the most frequently searched job titles are:
Copywriter jobs near you
Infographic showing various Copywriter job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $75,757 per year, or $36.4 per hour.

Senior Specialist, Performance Ad Copywriter

Society for Human Resource Management (SHRM)

Alexandria, VA • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 27 days ago

Job description

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary:
SHRM is seeking a strategic and creative Senior Performance Ad Copywriter to join our growing in-house marketing team. In this role, you will develop high-impact messaging that drives engagement, conversion, and measurable business results across digital channels including display ads, email, SMS, and web experiences.
This position is ideal for a copywriter who combines creativity with data-driven thinking and enjoys testing, optimizing, and evolving messaging strategies based on audience behavior and campaign performance. You will partner closely with marketing, creative, product, and brand teams to write for compelling campaigns that connect with professionals and business leaders worldwide.
Your work will help HR professionals discover solutions, resources, and experiences that improve workplaces and support employees globally.
What You'll Do
Performance Marketing & Campaign Development
  • Write short, compelling, conversion-focused copy for display ads, email marketing, SMS campaigns, and digital experiences.
  • Develop ad copy tailored to various stages of the customer journey and buyer intent.
  • Create concise, audience-centered copy that drives engagement, lead generation, and revenue growth.
  • Succinctly translate complex products, services, and solutions into clear, relatable business value.

Optimization & Strategy
  • Continuously test, optimize, and refine copy using campaign performance data and A/B testing insights.
  • Collaborate with marketing stakeholders to improve campaign performance and customer engagement.
  • Contribute ideas that help evolve SHRM's messaging strategy and performance marketing approach.
  • Stay informed on emerging digital advertising trends, audience behavior, and best practices.

Collaboration & Communication
  • Partner cross-functionally with creative, marketing, product, and brand teams to ensure consistent messaging and campaign alignment.
  • Effectively manage multiple projects and deadlines in a collaborative, fast-paced environment.
  • Support a culture of creativity, experimentation, and continuous improvement.

What We're Looking For
Required Qualifications
  • 5+ years of experience in performance, conversion-focused copywriting with a focus on display ads and email.
  • Proven experience writing ad copy tied to measurable performance metrics such as engagement, clicks, leads, pipeline growth, or revenue.
  • Strong understanding of digital marketing and advertising channels, audience behavior, and conversion-focused strategies.
  • Experience developing copy across display ads, email, SMS, and digital campaigns.
  • Exceptional ability to simplify complex information into short, clear, and compelling copy.
  • Strong project management and organizational skills with the ability to manage multiple priorities effectively.
  • Experience leveraging AI tools to streamline workflows, accelerate ideation, and enhance content development while maintaining strong creative judgment.

Preferred Qualifications
  • Experience supporting medium-to-large brands or enterprise organizations.
  • Familiarity with A/B testing methodologies and performance optimization.
  • Understanding of display ad best practices and conversion-focused copywriting.
  • Experience in B2B, membership-based, professional services, or mission-driven organizations.

Knowledge, Skills & Abilities
  • Ability to write concise, engaging copy tailored for digital-first audiences.
  • Strong understanding of how messaging influences customer engagement and decision-making.
  • Ability to adapt tone, style, and messaging across multiple channels and audience segments.
  • Strong collaboration and communication skills.
  • Strategic thinker with a balance of creativity and analytical problem-solving.
  • Comfortable working in a dynamic, evolving marketing environment.

What Success Looks Like
  • Your campaigns consistently improve engagement and conversion performance.
  • Your copywriting helps audiences clearly understand SHRM's products, services, and value.
  • You become a trusted creative partner across marketing and business teams.
  • Your work contributes measurable impact to pipeline growth, audience engagement, and business goals.

Candidates should be prepared to share a portfolio showcasing performance-focused copy across digital advertising, email, SMS, landing pages, and web experiences, or related advertising channels.
Physical Requirements
This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Frequent use of hands and fingers for typing, handling documents, and using office equipment.
  • Occasional standing, walking, bending, and reaching.
  • Ability to lift and carry up to 30 pounds as needed.
  • Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment
Hybrid Position (3 Days In-Office, 2 Days Remote):
  • This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core business hours begin between 8:00 and 9:00 a.m. and end between 5:00 and 6:00 p.m. local time. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 0 - 10%
#LI
The hiring range for this position is $85,000 to $98,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.

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