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The Copywriter Jobs in Virginia (NOW HIRING)

Copywriter

Reston, VA · On-site +1

The copywriter supports federal transportation communications and marketing work by developing clear, persuasive, and engaging content for external audiences. This role focuses on materials such as ...

New

The copywriter supports federal transportation communications and marketing work by developing clear, persuasive, and engaging content for external audiences. This role focuses on materials such as ...

The Role in Brief: Copywriter (Temporary) The Copywriter (Temporary) merges the unique voice of our partner institutions with proven marketing principles to create effective mail and online campaigns.

The Role in Brief: Copywriter (Temporary) The Copywriter (Temporary) merges the unique voice of our partner institutions with proven marketing principles to create effective mail and online campaigns.

ABOUT THE ROLE Red Carrot is seeking a Copywriter to create persuasive and engaging content for marketing materials, newsletters, and social media supporting the customer's research and technology ...

ABOUT THE ROLE Red Carrot is seeking a Copywriter to create persuasive and engaging content for marketing materials, newsletters, and social media supporting the customer's research and technology ...

... across the country including working with more than 100 campaigns in the past two cycles from ... As a Campaign Copywriter, you will: * Research client campaigns and develop/maintain knowledge of ...

... across the country including working with more than 100 campaigns in the past two cycles from ... As a Campaign Copywriter, you will: * Research client campaigns and develop/maintain knowledge of ...

... across the country including working with more than 100 campaigns in the past two cycles from ... As a Campaign Copywriter, you will: * Research client campaigns and develop/maintain knowledge of ...

Bring original copy ideas to life, capturing the target audience's attention, motivating action ... Proactively offer guidance and direction to other copywriters when necessary * Develop a deep ...

The Stand Together community works with bold social changemakers to remove the barriers that keep ... As a Copywriter on the Development team, you will produce donor and partner-facing materials that ...

HSP Direct is seeking a Copywriter with a passion for conservative politics to develop copy for its ... HSP Direct works directly with some of the most high-profile organizations and candidates across ...

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The Copywriter information

What does a copywriter do?

A copywriter is a professional who creates written content for advertising and marketing purposes. Their main job is to craft persuasive and engaging copy that encourages audiences to take specific actions, such as buying a product, signing up for a service, or learning more about a brand. Copywriters work on a variety of materials, including website content, social media posts, email campaigns, advertisements, and product descriptions. They use their writing skills and understanding of target audiences to communicate messages clearly and effectively.

What are the key skills and qualifications needed to thrive as a copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and storytelling skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems, SEO tools, and analytics platforms is typically required. Creativity, adaptability, and strong collaboration skills set standout copywriters apart in fast-paced environments. These abilities are crucial for producing compelling content that engages audiences and achieves marketing objectives.

How does a copywriter typically collaborate with designers and marketing teams on projects?

Copywriters often work closely with designers and marketing teams to ensure that messaging and visuals are aligned. In most organizations, you’ll participate in brainstorming sessions, provide input on campaign concepts, and adjust copy based on feedback from stakeholders. Regular communication and a willingness to iterate are key, as campaigns often require multiple revisions to achieve the desired impact. This collaborative environment helps ensure that final deliverables are both creative and effective in meeting business goals.

What is the difference between The Copywriter vs Content Writer?

AspectThe CopywriterContent Writer
Primary FocusCreating persuasive, sales-oriented copyProducing informative, educational content
Skills & CredentialsStrong writing, marketing, and SEO skillsResearch, storytelling, and SEO knowledge
Work EnvironmentAdvertising agencies, marketing teams, freelanceBlogs, websites, media outlets
PurposeDrive conversions and salesInform, entertain, or educate audiences

While both roles involve writing and SEO, The Copywriter focuses on persuasive, sales-driven content, whereas Content Writers produce informative and engaging material to educate or entertain audiences. Understanding these differences helps employers and job seekers target the right skills and expectations for each role.

What are popular job titles related to The Copywriter jobs in Virginia?

For The Copywriter jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching The Copywriter jobs in Virginia look for?

The top searched job categories for The Copywriter jobs in Virginia are:

What cities in Virginia are hiring for The Copywriter jobs?

Cities in Virginia with the most The Copywriter job openings:

Copywriter

Reston, VA • On-site, Remote

ICF
Business Management Consulting • 5 - 10K employees

Full-time

Posted 2 days ago

New


Job description

The copywriter supports federal transportation communications and marketing work by developing clear, persuasive, and engaging content for external audiences. This role focuses on materials such as newsletters, fact sheets, websites, email campaigns, social media, and other communications products, often in collaboration with graphic designers and other project team members. The copywriter helps shape voice and tone, build awareness, and inspire action.

Remote within the United States. Candidates must be available to work hours aligned with the team on the East Coast.

Job Responsibilities:

  • Content Development & Copywriting: Create persuasive and engaging copy for newsletters, fact sheets, websites, email campaigns, social media, marketing materials, and other communications products.
  • Voice & Messaging: Develop and maintain a consistent voice and tone that supports client goals, agency programs, and brand standards. Write clear calls to action and audience-focused messaging designed to build awareness, encourage engagement, or drive specific actions.
  • Audience & Channel Adaptation: Adapt content for different audiences, channels, and formats while maintaining accuracy, consistency, and readability.
  • Creative Collaboration: Collaborate with graphic designers, editors, strategists, and project teams to ensure copy and visuals work together as a cohesive message.
  • Revision & Workflow Management: Participate in creative reviews and revise copy in response to feedback from internal teams and clients. Manage multiple assignments and deadlines and contribute to project workflows, content calendars, deliverable tracking, and related communications planning activities.

Basic Qualifications:

  • Bachelor's degree in English, advertising, communications, or a related field.
  • 3-7 years of experience in creative writing, copywriting, marketing, editing, proofreading, and storytelling skills or a related communications role. Strong candidates earlier in their careers with relevant internship, freelance, or editorial experience may also be considered.
  • ability to provide a writing portfolio or sample.
  • Willingness to travel moderately as needed.

Preferred Experience:

  • Experience developing content for public-sector, transportation, or mission-driven programs is a plus.
  • Writing & Storytelling: Strong command of clear, concise, audience-focused writing and storytelling.
  • Audience Focus: Ability to translate complex information into accessible, engaging copy for different audiences.
  • Communications Channels: Knowledge of traditional and digital communications channels, including print, web, email, social media, events, outreach, and direct response.
  • Content Strategy: Understanding of content strategy, brand voice, campaign messaging, and audience engagement principles.
  • Collaboration: Strong team orientation and ability to work effectively with designers, editors, strategists, clients, and other project team members.
  • Tools: Proficiency in Microsoft Office applications, including Word, PowerPoint, Outlook, and Excel, and familiarity with collaborative work platforms and content review workflows.

Professional Skills:

  • Flexibility & Responsiveness: Resourceful and flexible approach to problem solving, with a willingness to jump in where needed and respond openly to feedback.

*** Please take note this is a contingent position.

#Indeed


Bot and Third-Party Applications

Please note that this application must be submitted directly by the applicant for consideration.Failure to do so may result in the application being excluded for consideration.Applicants needing an accommodation for disability or religious purposes in connection with the application process should contactCandidateaccommodation@icf.comfor assistance.

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together, our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information, please read ourEEOpolicy.

We will consider for employment qualified applicants with arrest and conviction records.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals withsincerely heldreligious beliefs, in all phases of the application and employment process. To requestan accommodation,please emailCandidateaccommodation@icf.comand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodations.

Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed, candidates are instructed to contact us in advance atcandidateaccommodation@icf.com. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.


Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$61,232.00 - $104,094.00Nationwide Remote Office (US99)