... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
Quick apply
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Quick apply
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
... conversion, and revenue expansion with credit performance, compliance, and portfolio health • ... A/B and multivariate testing, Funnel and approval rate optimization, Cohort analysis and retention ...
... conversion, and revenue expansion with credit performance, compliance, and portfolio health • ... A/B and multivariate testing, Funnel and approval rate optimization, Cohort analysis and retention ...
Director, Demand Generation
Washington, DC · Remote
$150K - $180K/yr
Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance. * Lead a disciplined growth experimentation approach across channels to improve ...
Quick apply
Director, Demand Generation
Washington, DC · Remote
$150K - $180K/yr
Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance. * Lead a disciplined growth experimentation approach across channels to improve ...
... optimization * Account-based marketing support for key customers * Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.) * Ability to track KPIs such as conversion rates, ROI ...
... optimization * Account-based marketing support for key customers * Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.) * Ability to track KPIs such as conversion rates, ROI ...
Sales and Marketing - Corporate
Burtonsville, MD · On-site
$110K - $120K/yr
... optimization * Account-based marketing support for key customers * Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.) * Ability to track KPIs such as conversion rates, ROI ...
Sales and Marketing - Corporate
Burtonsville, MD · On-site
$110K - $120K/yr
... optimization * Account-based marketing support for key customers * Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.) * Ability to track KPIs such as conversion rates, ROI ...
Director of Growth
Washington, DC · On-site
... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.
Quick apply
Director of Growth
Washington, DC · On-site
... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.
Senior Product Manager, Growth
Fort Washington, MD · Remote
$129K - $170K/yr
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the ... Develop strategic growth initiatives beyond incremental optimization * Work closely with Marketing ...
Quick apply
Senior Product Manager, Growth
Fort Washington, MD · Remote
$129K - $170K/yr
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the ... Develop strategic growth initiatives beyond incremental optimization * Work closely with Marketing ...
... optimization * Account-based marketing support for key customers * Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.) * Ability to track KPIs such as conversion rates, ROI ...
... optimization * Account-based marketing support for key customers * Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.) * Ability to track KPIs such as conversion rates, ROI ...
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Quick apply
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Digital Marketing and SEO Specialist
Beltsville, MD · On-site
$65/hr
... conversion, website traffic and tradeshow engagement. * Lead tracking and analysis and related ... bounce rate, and effectiveness of marketing campaigns. * Produce written and visual content ...
Digital Marketing and SEO Specialist
Beltsville, MD · On-site
$65/hr
... conversion, website traffic and tradeshow engagement. * Lead tracking and analysis and related ... bounce rate, and effectiveness of marketing campaigns. * Produce written and visual content ...
Digital Marketing and SEO Specialist
Beltsville, MD · On-site
$65/hr
... conversion, website traffic and tradeshow engagement. * Lead tracking and analysis and related ... bounce rate, and effectiveness of marketing campaigns. * Produce written and visual content ...
Digital Marketing and SEO Specialist
Beltsville, MD · On-site
$65/hr
... conversion, website traffic and tradeshow engagement. * Lead tracking and analysis and related ... bounce rate, and effectiveness of marketing campaigns. * Produce written and visual content ...
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Quick apply
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Be Seen First
Marketing Manager
Dumfries, VA · On-site
$100K - $125K/yr
... conversion rates • AI-Powered Lead Handling -- We're implementing AI tools for voice, chat, email, and SMS lead handling. You'd help monitor and refine that strategy as it evolves. • SEO ...
Quick apply
Be Seen First
Marketing Manager
Dumfries, VA · On-site
$100K - $125K/yr
... conversion rates • AI-Powered Lead Handling -- We're implementing AI tools for voice, chat, email, and SMS lead handling. You'd help monitor and refine that strategy as it evolves. • SEO ...
Senior Product Manager, edX Commerce
Arlington, VA · Remote
$145K - $192K/yr
... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...
Quick apply
Senior Product Manager, edX Commerce
Arlington, VA · Remote
$145K - $192K/yr
... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...
Conversion Rate Optimization information
See Washington salary details
$5.99 - $11.93
0% of jobs
$11.93 - $17.87
0% of jobs
$17.87 - $23.81
0% of jobs
$23.81 - $29.75
0% of jobs
$29.75 - $35.69
0% of jobs
$35.69 - $41.63
0% of jobs
$41.63 - $47.57
0% of jobs
$47.57 - $53.51
0% of jobs
$53.51 - $59.45
0% of jobs
$59.45 - $65.39
0% of jobs
$66.88 is the 25th percentile. Wages below this are outliers.
$65.39 - $71.33
100% of jobs
$5
$71
How much do conversion rate optimization jobs pay per hour?
What is a Conversion Rate Optimization job?
A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.
What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?
Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.
What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?
To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

Five Guys rating
6.3
Based on 362 frontline employees who took The Breakroom Quiz
13th of 103 rated fast food restaurants
Job description
The eCommerce Channel Manager involves managing and optimizing online sales channels to drive revenue and growth by creating and executing channel strategies. This includes directly overseeing the Five Guys ordering app and website; managing the content, layout, promotions, UI/UX optimization, A & B
testing, driving traffic, conversion and revenue through those channels. Analyze performance data and collaborate heavily with cross-functional teams like Marketing, IT, Operations, and Innovation.
The eCommerce Channels Manager is responsible for working with Five Guys’ partners to develop, maintain, and optimize the company's ordering website and app platforms to increase revenue, expand market share, and
enhance brand reach.
Essential Duties and Responsibilities:
Develop and execute digital sales strategies to drive traffic, conversion, and revenue growth
Manage the Five Guys App & Ordering Website’s UI/UX to ensure the best-in-class and frictionless
customer experience online and in app.
Connects product development, restaurant technology, and marketing to deliver seamless and uniform digital experiences that drive business results.
Optimize eCommerce channel performance across brand sites and app for delivery and order ahead.
Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience.
Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Manage ordering website & app content, development, digital marketing, and user experience to drive revenue and growth.
Monitor analytics and KPIs to identify growth opportunities, improve conversion funnels, and reduce friction in the purchase journey.
· Negotiate and manage contracts and agreements with eCommerce channel partners.
Lead any necessary RFIs/RFPs of eCommerce platforms.
Qualifications Guidelines:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
4 year college Degree required. Degree in Business, Marketing, or similar preferred
7-10 years in food industry eCommerce operations, online marketplace management, ordering websites, apps, preferably with a background in driving digital adoption.
Language:
Excellent verbal and written skills are necessary. The successful candidate/employee will be required to use written, verbal and group communication skills. The ability to read, write and comprehend complex
instructions and correspondences is necessary. It also requires the ability to read, analyze, create and interpret general business memos and documents.
Math Ability:
This position requires proficient business math skills, including the ability to interpret performance metrics, calculate percentages (e.g., conversion rate, growth, and margin), and use spreadsheets to analyze data.
Reasoning Ability:
The position requires pragmatic analyzing skills and problem-solving abilities.
Computer Skills:
Exceptional computer skills required in Microsoft Office Suite, Internet, and other appropriate software
Supervisory Responsibilities:
This position has no direct reports and does not include formal supervisory responsibilities.
Physical Demands:
This is primarily a sedentary, office-based role that requires extended periods of working at a computer and using standard office equipment. The role may also require occasional standing, walking, and lifting/carrying light items (generally less than 20 pounds). The role requires the ability to communicate
effectively, to operate a computer and related technology, and to occasionally move/handle materials as needed.
Occasional travel may be required (less than 15%); business needs may dictate more frequent travel during certain periods.
The above job description is not intended to be an all-inclusive list of duties and standards of the position.
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