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Conversion Rate Optimization Jobs in Washington (NOW HIRING)

Bixal

Sr. SEO Specialist

Fairfax, VA · On-site +1

$100K - $110K/yr

Analyze search engine visibility, user behavior, conversion rates, and technical SEO health (e.g., page load speed, crawl/site errors), driving continuous optimization based on findings. * Conduct ...

Potomac

Paid Media Strategist

Bethesda, MD · On-site

$60K - $80K/yr

Performance Analytics & Optimization * Monitor campaign performance and identify opportunities for improvement. * Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline ...

Potomac

Paid Media Strategist

Bethesda, MD · On-site

Performance Analytics & Optimization * Monitor campaign performance and identify opportunities for improvement. * Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline ...

AppJaxx

Director of Growth

Washington, DC · On-site

... optimization across marketing and sales channels. This leader will focus on identifying growth ... Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.

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Conversion Rate Optimization information

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$71

How much do conversion rate optimization jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for conversion rate optimization in Washington is $70.79, according to ZipRecruiter salary data. Most workers in this role earn between $70.77 and $70.77 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely enhances your expertise, and building a portfolio of successful projects can improve job prospects.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What are the most commonly searched types of Conversion Rate Optimization jobs in Washington?

The most popular types of Conversion Rate Optimization jobs in Washington are:

What are popular job titles related to Conversion Rate Optimization jobs in Washington?

For Conversion Rate Optimization jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Washington look for?

The top searched job categories for Conversion Rate Optimization jobs in Washington are:

What cities in Washington are hiring for Conversion Rate Optimization jobs?

Cities in Washington with the most Conversion Rate Optimization job openings:

Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 19% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $147,237 per year, or $70.8 per hour.

SEO Digital Marketing Associate

Alexandria, VA • On-site

KME.digital
See more jobs at KME.digitalexternal

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

As a Digital Marketing Associate focusing on SEO at KME.digital, you will develop and maintain digital marketing strategies across a variety of channels for multiple company accounts. In this role, you will be responsible for identifying, creating, scaling, and reporting on cost-effective lead-generating strategies for clients under your management. You will develop advertising campaigns, facilitate the production of creative assets, identify, and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage significant marketing budgets to achieve company goals. The right candidate will thrive in a fast-paced, highly entrepreneurial collaborative environment with a team that is driven, enthusiastic, and not afraid to take risks.

Responsibilities

  • Work across multiple clients at a time and serve as their point of contact at KME.digital. Through clear communication, you will set expectations and educate the customer in order to help meet their digital marketing goals.
  • Measure and analyze performance, and identify new opportunities based on customer and business data.
  • Assist in backlink strategy development to help raise a customer’s Domain Authority.
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools to drive better organic performance
  • Creation and presentation of monthly online performance dashboards for clients utilizing Google Analytics metrics.
  • Optimize website content with on-page SEO best practices in mind relative to the customer’s service offerings.
  • Conduct competitor analysis - keywords, backlinks, etc. to ensure customer success.
  • Completing website audits and continuous marketing assessments for professional services clients, including implementation of keyword optimization.
  • Assess website usability and findability - perform website conversion rate analysis and provide recommendations as needed.
  • Assist in identifying technical site errors and potential warnings.
  • Writing website content with optimizations in mind.

Qualifications

  • Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising. (SERP, website, email, social, etc.)
  • Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance
  • Must be able to work in a fast-paced environment with tight deadlines and great collaboration
  • Ability to understand client objectives and build effective strategies to meet client needs
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
  • Genuine interest in staying on top of the latest marketing trends and changes
  • Comfortable speaking to clients and clearly presenting marketing strategies and analytics
  • Strong writing and presentation skills

Qualities/Skills

  • Google Analytics
  • Google Search Console
  • Google Ads
  • SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, BuzzSumo, etc)
  • Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
  • CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
  • CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
  • Major social networks (LinkedIn, Twitter, Facebook, YouTube)

Requirements

  • Resume
  • At least 1 year of SEO experience
  • High school or equivalent (Required)
  • Bachelor’s degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
  • Job Type: Full-time

Benefits:

  • Health/Vision/Dental Insurance
  • Disability & Life Insurance
  • 401 (k) Plan & Employer Matching
  • Professional Development Assistance
  • Flexible Work Schedule
  • Paid Time Off (15 Vacation Days and 10 Personal Days)
  • Fun Virtual & In-Person Team Outings

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Bonus opportunities

Experience:

  • SEO: 1 year (Preferred)
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