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Conversion Rate Optimization Jobs in Washington (NOW HIRING)

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Meso Scale Discovery

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

MSD

SEO/SEM Specialist

Rockville, MD · On-site +1

$78K - $116K/yr

This position leads technical and on-page SEO, keyword strategy, landing-page conversion rate optimization, and paid search programs, collaborating with Product Marketing, Marketing Communications ...

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

Potomac

Framer Web Developer

Bethesda, MD · On-site

Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks. * Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Potomac is not ...

EnthuZiastic

Growth Hacker - Remote

Annandale, VA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Gaithersburg, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Annapolis, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Adelphi, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rockville, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Largo, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bowie, MD · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

City Cast

Subscription Growth Manager

Washington, DC · On-site +1

$80K - $100K/yr

You should have worked on growth or lifecycle marketing, conversion-rate optimization or product marketing. * Solid grasp of subscription funnel economics - you know what moves conversion and ...

City Cast

Subscription Growth Manager

Washington, DC

$80K - $100K/yr

You should have worked on growth or lifecycle marketing, conversion-rate optimization or product marketing. * Solid grasp of subscription funnel economics - you know what moves conversion and ...

Potomac

Framer Web Developer

Bethesda, MD · On-site

... Conversion Rate Optimization (CRO) methodologies and testing frameworks. • Portfolio demonstrating high-performing websites, landing pages, or digital experiences. Company : Our mission is to ...

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Conversion Rate Optimization information

See Washington salary details

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How much do conversion rate optimization jobs pay per hour?

As of Jun 30, 2026, the average hourly pay for conversion rate optimization in Washington is $70.79, according to ZipRecruiter salary data. Most workers in this role earn between $70.77 and $70.77 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
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Conversion Rate Optimization jobs near you

Growth Marketing Manager, Conversion & Experimentation

Greenlight Financial Technology

Fort Washington, MD • Remote

Full-time

Posted 2 days ago

Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 
 
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We’re looking for a strategic, data-driven Growth Marketing Manager, Conversion & Experimentation to optimize the full digital customer journey across our fintech ecosystem; the role will be critical to optimize from first visit and all owned platform touchpoints up until registration, purchase, onboarding, and lifecycle engagements.

This role sits at the intersection of growth marketing, UX design, product merchandising, experimentation, and marketing technology infrastructure. You will drive measurable revenue growth by improving how financial products are presented, how users move through our conversion funnels, and how marketing performance is tracked and optimized.

You will also own critical MarTech enablement, ensuring marketing teams have the correct tracking, tagging, QA processes, and experimentation frameworks to operate with speed and accuracy.

This role reports to the Director, Growth Marketing.
Your day-to-day:
  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
  • Prioritize tests using impact/effort/confidence frameworks
  • Document experiment learnings to inform product, marketing, and lifecycle strategy
  • Own onsite product merchandising strategy across web and Amazon storefronts
  • Optimize how financial products and plans are presented, compared, and prioritized
  • Test plan positioning, pricing presentation, bundling, and anchoring strategies
  • Improve product comparison frameworks to reduce decision friction
  • Refine value proposition messaging for different audience segments and traffic sources
  • Collaborate with product and pricing teams on offer structure and onsite optimizations
  • Design seamless transitions from marketing pages into registration and KYC flows
  • Reduce friction between onsite conversion and account creation
  • Optimize multi-step signup experiences and form completion rates
  • Improve mobile-first conversion experiences
  • Ensure compliance and trust signals are integrated without negatively impacting conversion
  • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
What you’ll bring to the team:
  • 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
  • Experience in fintech, financial services, or regulated industries preferred
  • Proven track record increasing conversion rates through experimentation and UX optimizations.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations
  • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce
  • Experience overseeing Amazon storefronts and product listing page optimizations
Preferred experience:
  • Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels
  • Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms
  • Strong collaboration with analytics and engineering teams to define and maintain event tracking standards
  • Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs
  • Led QA processes for marketing tracking implementations, validating tag performance across devices and environments
  • Maintained clear documentation for event schemas, tracking plans, and tagging governance
  • Supported campaign launches through tracking validation, troubleshooting, and debugging
Work perks at Greenlight:
  • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
 
The estimated base pay range for this position in (NY, CA, WA): $105,000- 145,000
The estimated base pay range for this position in (CO): $105,000- 135,000

Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. 
 
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
 
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me. 
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.