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Digital Traffic Manager Jobs in Washington (NOW HIRING)

PrideStaff

Marketing Coordinator

Chantilly, VA · On-site

$25 - $27/hr

Lead Generation & Campaign Management: Support the development and execution of digital marketing ... Proven understanding of how marketing funnels work--converting casual digital traffic into actual ...

KME.digital

Digital Marketing Intern

Alexandria, VA

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

KME Digital

Digital Marketing Intern

Alexandria, VA · On-site

As a Digital Marketing Intern at KME.digital, you will learn to interpret website traffic, run ad campaigns, and assist our Account Managers in handling a variety of client tasks. The purpose of this ...

JCS Solutions LLC

Network Architect SME

Fort Belvoir, VA · On-site

$135 - $173/hr

... Traffic Manager (GTM) for intelligent local and global load balancing. * Enterprise DDI ... digital modernization, and management consulting for the federal government. At JCS, we elevate our ...

JCS Solutions LLC

Network Architect SME

Fort Belvoir, VA · On-site

$135K - $173K/yr

... Traffic Manager (GTM) for intelligent local and global load balancing. * Enterprise DDI ... digital modernization, and management consulting for the federal government. At JCS, we elevate our ...

JCS Solutions LLC

Network Architect SME

Fort Belvoir, VA · On-site

$73.25 - $98/hr

... Traffic Manager (GTM) for intelligent local and global load balancing. * Enterprise DDI ... digital modernization, and management consulting for the federal government. At JCS, we elevate our ...

Marriott

FLEX Director, Digital Analytics

Bethesda, MD · On-site

This includes developing a strong understanding of traffic acquisition and demand drivers-such as ... Lead and develop a team of analysts and Senior Managers, setting expectations for strategic ...

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Digital Traffic Manager information

See Washington salary details

$28.9K

$88.8K

$166.5K

How much do digital traffic manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for digital traffic manager in Washington is $88,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,900.00 and $108,700.00 per year, depending on experience, location, and employer.

What is a digital traffic manager?

Digital traffic managers are professionals responsible for coordinating and managing the flow of digital advertising campaigns across various online platforms. They work with advertisers, publishers, and creative teams to ensure that ads are delivered on time, meet quality standards, and achieve campaign goals. Their duties often include scheduling, campaign tracking, reporting, troubleshooting issues, and optimizing performance to maximize return on investment. Digital traffic managers play a crucial role in ensuring that digital marketing operations run smoothly and efficiently.

What are the key skills and qualifications needed to thrive as a digital traffic manager, and why are they important?

To thrive as a Digital Traffic Manager, you need strong organizational skills, attention to detail, and experience in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad-serving platforms, project management tools like Asana or Trello, and analytics software such as Google Analytics is typically required. Excellent communication, problem-solving abilities, and the capacity to manage multiple deadlines help you stand out in this role. These skills are vital for ensuring campaigns are delivered accurately, efficiently, and on time, which directly impacts client satisfaction and campaign success.

How does a digital traffic manager typically collaborate with creative and marketing teams to ensure timely delivery of campaigns?

A Digital Traffic Manager acts as a liaison between creative, marketing, and account teams to coordinate the workflow of digital campaigns. They are responsible for assigning tasks, setting deadlines, and monitoring progress to ensure all assets are delivered on time and meet project specifications. Regular communication and status meetings are common, and the role often involves troubleshooting bottlenecks and adjusting schedules to accommodate last-minute changes. This collaborative approach helps maintain campaign quality and ensures alignment with business objectives.

What is the difference between Digital Traffic Manager vs Digital Marketing Specialist?

AspectDigital Traffic ManagerDigital Marketing Specialist
Primary FocusManaging and optimizing website and ad traffic to increase conversionsDeveloping and executing digital marketing campaigns across channels
Skills & CertificationsSEO, SEM, analytics tools, campaign managementContent creation, social media, SEO, analytics
Work EnvironmentDigital agencies, e-commerce, marketing teamsMarketing departments, agencies, freelance

While both roles involve digital marketing, the Digital Traffic Manager primarily focuses on driving and optimizing website and ad traffic, whereas the Digital Marketing Specialist develops broader marketing strategies across multiple channels. The Traffic Manager emphasizes analytics and campaign management, making their roles complementary but distinct within digital marketing teams.

What are popular job titles related to Digital Traffic Manager jobs in Washington?

For Digital Traffic Manager jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Digital Traffic Manager jobs in Washington look for?

The top searched job categories for Digital Traffic Manager jobs in Washington are:

What cities in Washington are hiring for Digital Traffic Manager jobs?

Cities in Washington with the most Digital Traffic Manager job openings:

Digital Traffic Manager jobs near you
Infographic showing various Digital Traffic Manager job openings in Washington as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Hybrid job distribution, with an average salary of $88,818 per year, or $42.7 per hour.

Manager, Communications and Digital Content Operations

Fairfax, VA • On-site

George Mason University
Colleges, Universities, and Professional Schools • 10K+ employees

8.3

Company rating: 8.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

130th of 627 rated colleges and universities

Great coworkers

People enjoy working here

Good employer

Learn more about George Mason Universityexternal

Full-time

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Department: Office of University Branding
Classification: Public Relations & Mktg Spec 3
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Pay Band: 04
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The primary purpose of the Office of University Branding is to advance the good reputation of George Mason University through increasing public awareness, understanding, and advocacy of the university. The organization serves as the university's central steward of institutional brand strategies, policies, guidelines, expertise, and resources, used to promote the university's newsworthy and noteworthy educational, research, and service efforts that support the fulfillment of its mission. In addition, University Branding is the central resource for communication internally and between the university and its various publics.
About the Position:
The Manager, Communications and Digital Content Operations serves as the operational backbone for the university's communications and digital strategy, coordinating the end-to-end lifecycle of internal and external campaigns-from initial concept to multi-platform distribution and analysis. This role manages the master editorial calendar to ensure the timely production and delivery of news, executive messaging, and major initiatives like the Grand Challenge Initiative. Beyond workflow management and productivity improvements, the successful candidate will uphold brand integrity and support on strategy development by reporting on core themes and areas of coverage, production timelines, content performance, and audience engagement.
Responsibilities:
Content Operations and Lifecycle Management System Design
  • Architects and manages the end-to-end lifecycle of internal and external communications, moving projects from concept to production, distribution, and analysis;
  • Campaign Management: Coordinates the development, asset delivery, team meetings and assignments, calendar and measurement for high-profile campaigns and major announcements, including the Patriot Plan for Safety, AI initiatives, and the Grand Challenge Initiative; and
  • Multiplatform Formats: Coordinates deliverables across news stories, executive speeches, press releases, social media, and web development.

Project Management and Editorial Planning Calendar Ownership
  • Develops and maintains a master editorial calendar in Wrike, serving as the single source of truth for the university's communications and digital editorial planning;
  • Workflow Optimization: Manages deadlines and routes all central office stories through appropriate approval chains to ensure on-time delivery; and
  • Asset Maximization: Ensures all content is optimized for multi-platform exploitation (web, social, email) to meet measurement goals.

Cross-Functional Collaboration ("Liaison") Central Hub
  • Serves as the primary "traffic controller" inside OUB connecting writers, editors, web developers, and creative teams (video/photo) with stakeholders to ensure review, partnerships, approvals, etc.; and
  • Problem Solving: Proactively identifies and resolves production bottlenecks, resource conflicts, or delays before they impact the publishing schedule.

Quality Assurance and Brand Stewardship Brand Integrity
  • Acts as a guardian of the university's brand, ensuring all content adheres to style guidelines and visual identity standards;
  • Compliance: Manages permissions for images and materials, collaborating with the Brand Manager to troubleshoot issues; and
  • Accuracy: Implements rigorous proofing processes to ensure zero-defect content delivery.

Reporting and Analytics Key Insights
  • Develops a shared topline editorial calendar for visibility across key university stakeholders aligned to strategic direction and measurement goals; and
  • Performance Tracking: Collaborates with the analytics team to prepare reports on content performance, offering data-driven recommendations to senior management to improve audience engagement.

Required Qualifications:
  • Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or a related field;
  • Experience in project management (typically 3-5 years), creative operations, or traffic management, preferably within an in-house agency, higher education institution, marketing firm or affiliated membership organization;
  • Demonstrated experience managing editorial calendars and complex content lifecycles (from concept to multi-platform distribution);
  • Experience interpreting data visualization tools to track project health and content performance;
  • Technical Skills:
    • Project Management Software: Advanced proficiency in Wrike is strongly preferred (or demonstrated expertise in similar tools like Asana, Monday.com, or Basecamp with an ability to adapt quickly);
  • Content Tools:
    • Familiarity with Content Management Systems (CMS), social media scheduling tools, and Microsoft Office/Google Workspace suites;
  • Core Competencies:
    • Traffic and Workflow Management: Proven ability to act as a central liaison between creative teams (writers, designers, video, media relations, social media, etc.) and stakeholders to resolve bottlenecks;
    • Brand and Quality Control: Strong attention to detail with experience adhering to brand and editorial guidelines;
    • Communication: Exceptional verbal and written communication skills, with the ability to manage expectations and negotiate deadlines with senior leadership and academic partners;
    • Attention to Detail: A meticulous eye for detail to ensure accuracy and quality in all content and processes;
    • Problem-Solving Skills: Capacity to identify issues, develop actionable solutions, and adapt to unexpected changes or delays;
    • Team Collaboration: Ability to work collaboratively with various departments to achieve common goals; and
    • Time Management: Expertise in managing time efficiently to keep projects on schedule and prevent delays.

Preferred Qualifications:
  • Certification in Project Management (PMP, CAPM);
  • Experience working in Higher Education or large nonprofit environments; and
  • Experience managing campaigns related to crisis communications or large-scale organizational initiatives.

Instructions to Applicants:
For full consideration, applicants must apply for Manager, Communications and Digital Content Operations at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter/Letter of Intent with Resume for review.
Posting Open Date: May 26, 2026
For Full Consideration, Apply by: June 12, 2026
Open Until Filled: Yes
Mason Ad Statement
George Mason University is a nationally ranked R1 research university committed to creating a more just, free, and prosperous world. With 40,000 enrolled students, George Mason is the largest and most diverse public research university in Virginia, offering degree programs at the master's, doctoral, and professional level, along with certificates and credentials.
George Mason fosters an All Together Different environment for students, faculty, and staff, driven by our core beliefs. We believe in inclusivity over exclusivity; we believe in advancing our mission by being willing to take risks, not avoiding them; and we believe our best work is possible when we apply our diversity of origin, identity, circumstance, and thought.
Equity Statement
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Campus Safety Information
Mason's Annual Security and Fire Safety Report is available at http://police.gmu.edu/annual-security-report/

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