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Conversion Rate Optimization Jobs in Virginia (NOW HIRING)

Range

Growth Engineer, GTM

Mclean, VA · On-site

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

Cenvar Roofing and Solar

SEO & PPC Manager

Lynchburg, VA · On-site

$75K - $85K/yr

Recommend conversion rate optimization (CRO) improvements for paid and organic landing pages * Collaborate with Marketing, Sales, and Executive Leadership to support company growth objectives * Work ...

Workshop Digital

SEO Manager [Richmond, VA]

Richmond, VA · On-site

$70K - $77K/yr

Optimize client websites through conversion rate optimization (CRO) * Create and prioritize strategies and supporting tactics that embody clients' business goals * Take ownership and accountability ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

$130K/yr

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. Own Demand Generation * Lead ...

TEKsystems

Marketing Manager

Herndon, VA

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. Own Demand Generation * Lead ...

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

WHRO

Database & Digital Fundraising Manager

Norfolk, VA · On-site

$70K - $80K/yr

Familiarity with A/B testing, conversion rate optimization, and multichannel campaign tracking. * Understands compliance with email and digital marketing regulations (e.g., CAN-SPAM Act, GDPR ...

Appian Corporation

Web Production Specialist

Mclean, VA

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Jobtailor

SEM Manager

Alexandria, VA · On-site

$120 - $160/hr

Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate. * Run structured experiments and turn results into an ongoing optimization roadmap.

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Conversion Rate Optimization information

See Virginia salary details

$5

$62

How much do conversion rate optimization jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for conversion rate optimization in Virginia is $61.96, according to ZipRecruiter salary data. Most workers in this role earn between $61.97 and $61.97 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely enhances your expertise, and building a portfolio of successful projects can improve job prospects.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What are popular job titles related to Conversion Rate Optimization jobs in Virginia?

For Conversion Rate Optimization jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Virginia look for?

The top searched job categories for Conversion Rate Optimization jobs in Virginia are:

What cities in Virginia are hiring for Conversion Rate Optimization jobs?

Cities in Virginia with the most Conversion Rate Optimization job openings:

Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 19% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $128,884 per year, or $62 per hour.

Growth Engineer, GTM

Range

Mclean, VA • On-site

Full-time

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Job Summary:
Range is a company creating AI-powered solutions to simplify financial management for its members. They are seeking a Growth Engineer to manage the technical infrastructure for their acquisition engine, focusing on conversion rate optimization, experimentation systems, and GTM infrastructure.
Responsibilities:
• Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic content and personalized experiences. Take projects from concept to production without needing a PM to define every step.
• Run the experimentation system. Build and maintain the A/B testing framework, feature flags, and targeting logic that the team uses to ship experiments across landing pages, signup flows, and the broader funnel. Translate funnel insights into technical implementations that actually move conversion.
• Build and maintain GTM infrastructure. Architect the integrations connecting our website, CRM, analytics, and ad platforms. Build the APIs, webhooks, and automations that move data cleanly between them. Debug across tools when something breaks - and these systems break in interesting ways.
Qualifications:
Required:
• 5–9 years in growth engineering, web development with a CRO focus, or a similar hands-on role
• Strong JavaScript and SQL skills; experience with React a plus
• Direct experience with CRO and A/B testing - you've shipped tests, owned the framework, and have opinions on what works
• Comfort building integrations across APIs, webhooks, and the tools in a modern GTM stack
• Familiarity with tracking implementations: GA4, Segment or RudderStack, server-side GTM
• A strong sense of ownership. You ship, you iterate, and you find the next problem to work on without being handed it.
Preferred:
• Direct experience with marketing measurement and a strong understanding of growth concepts.
• Fintech, wealth management, or other regulated-industry experience
• GraphQL experience
Company:
Range is an AI wealthtech platform that provides wealth management and financial advisory services. Founded in 2020, the company is headquartered in Mclean, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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