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Conversion Rate Optimization Jobs in Arlington, VA

Angarai

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). * Familiarity with CMS or e-commerce platforms. * Experience creating presentations and stakeholder materials. * Knowledge of email compliance ...

ANGARAI

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). Familiarity with CMS or e-commerce platforms. Experience creating presentations and stakeholder materials. Knowledge of email compliance standards ...

ANGARAI

Research Analyst

College Park, MD · On-site

Experience with conversion rate optimization (CRO). Familiarity with CMS or e-commerce platforms. Experience creating presentations and stakeholder materials. Knowledge of email compliance standards ...

Range

Growth Engineer, GTM

Mclean, VA · On-site

$130K/yr

Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

TEKsystems

Marketing Manager

Herndon, VA · On-site

$80.43/hr

... Conversion Rate Optimization (CRO) experience including A/B testing and landing page experimentation. • Experience managing marketing technology vendors and agency partners. • Demonstrated ...

Monex

Senior Manager, Demand Generation

Washington, DC · On-site

$140K - $180K/yr

Lead global multi-channel campaigns to drive customer acquisition and pipeline growth, using A/B testing and conversion-rate optimization to continuously improve performance * Manage the demand ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Washington, DC

$106K - $107K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Mclean, VA

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

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All JobsConversion Rate Optimization JobsConversion Rate Optimization Jobs in Arlington, VA

Conversion Rate Optimization information

See Arlington, VA salary details

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How much do conversion rate optimization jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for conversion rate optimization in Arlington, VA is $71.90, according to ZipRecruiter salary data. Most workers in this role earn between $71.92 and $71.92 per hour, depending on experience, location, and employer.

What is conversion rate optimization?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the key skills and qualifications needed to thrive in conversion rate optimization?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the typical challenges faced by professionals in conversion rate optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and testing platforms such as Optimizely enhances your expertise, and building a portfolio of successful projects can improve job prospects.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What are popular job titles related to Conversion Rate Optimization jobs in Arlington, VA?

For Conversion Rate Optimization jobs in Arlington, VA, the most frequently searched job titles are:

What job categories do people searching Conversion Rate Optimization jobs in Arlington, VA look for?

The top searched job categories for Conversion Rate Optimization jobs in Arlington, VA are:

Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Arlington, VA as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 21% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $149,559 per year, or $71.9 per hour.

Research Analyst

Angarai

College Park, MD • On-site

Full-time

Re-posted 9 days ago

Job description


  • Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
  • Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
  • Conduct current-state discovery of the legacy platform, including:
    • Campaigns
    • Audience segments
    • Email templates
    • Automation workflows
    • Reporting artifacts
    • Integration points
  • Maintain organized documentation repositories accessible to project stakeholders.
  • Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
  • Analyze historical campaign performance and help define baseline metrics such as:
    • Open rate
    • Click-through rate (CTR)
    • Conversion rate (CVR)
    • Cost-per-click (CPC)
    • Return on ad spend (ROAS)
  • Assist with project tracking, including milestones, risks, dependencies, and action items.
  • Prepare status reports, presentations, and meeting documentation for stakeholders.
  • Support User Acceptance Testing (UAT), including:
    • Test script development
    • Issue tracking and triage
    • Coordination with development teams
  • Assist with change management and user readiness:
    • Training materials
    • Documentation
    • Stakeholder communications
  • Gather insights from end users to identify workflow gaps and improvement opportunities.
  • Maintain awareness of data privacy, security, and compliance considerations related to customer data.
  • Follow established project management and change control processes.

Requirements
Minimum Qualifications
  • At least two (2) years of professional experience (internships may count if relevant and hands-on).
  • Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
  • Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
  • Experience with digital marketing tools such as:
    • Google Ads
    • Meta Ads Manager
    • Email marketing platforms
  • Experience with web analytics tools such as:
    • Google Analytics (GA4)
    • Google Search Console
  • Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
  • Experience with A/B testing for campaigns or landing pages.
  • Basic understanding of SDLC and Agile methodologies.
  • Strong written and verbal communication skills.
  • Ability to collaborate across technical and business teams.
  • Strong organizational skills and attention to detail.
Preferred Qualifications
  • 2+ years of hands-on experience with SFMC or similar platforms.
  • Experience supporting system migrations or platform transitions.
  • Experience with SEO tools (e.g., SEMrush).
  • Familiarity with social media management tools (e.g., Hootsuite).
  • Experience with CRM systems (e.g., Salesforce, HubSpot).
  • Experience managing paid media campaigns.
  • Proficiency with data visualization tools (Tableau, Power BI).
  • Advanced Excel skills (pivot tables, lookups).
  • Basic SQL knowledge.
  • Exposure to Python, R, or statistical tools.
  • Experience with conversion rate optimization (CRO).
  • Familiarity with CMS or e-commerce platforms.
  • Experience creating presentations and stakeholder materials.
  • Knowledge of email compliance standards and accessibility best practices.
  • Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).

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