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Conversion Rate Optimization Jobs in Virginia (NOW HIRING)

Koalafi

Vice President, Head of Product

Richmond, VA · On-site +1

Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...

Koalafi

Vice President, Head of Product

Richmond, VA · On-site

Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...

2U

Senior Product Manager, edX Commerce

Arlington, VA · Remote

$145K - $192K/yr

... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...

Trex

Retail E-Commerce Specialist

Winchester, VA · On-site

This role is responsible for optimizing the digital shelf, managing product content, and executing ... Ratings, Reviews & Content Syndication * Partner with Bazaarvoice to support ratings and reviews ...

Pratum Companies

Regional Leasing Specialist

Arlington, VA · On-site

$45K - $55K/yr

... of CRM tools, optimizing traffic flow, building response templates, and generating performance ... conversion rates from traffic to applications and move-ins. * Develop and implement leasing and ...

Pratum Companies

Regional Leasing Specialist

Arlington, VA · On-site

$45K - $55K/yr

... of CRM tools, optimizing traffic flow, building response templates, and generating performance ... conversion rates from traffic to applications and move-ins. * Develop and implement leasing and ...

Pratum Companies

Regional Leasing Specialist

Arlington, VA · On-site

$19.25 - $25.25/hr

... of CRM tools, optimizing traffic flow, building response templates, and generating performance ... conversion rates from traffic to applications and move-ins. Develop and implement leasing and ...

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How much do conversion rate optimization jobs pay per hour?

As of Jul 1, 2026, the average hourly pay for conversion rate optimization in Virginia is $61.96, according to ZipRecruiter salary data. Most workers in this role earn between $61.97 and $61.97 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the most commonly searched types of Conversion Rate Optimization jobs in Virginia? The most popular types of Conversion Rate Optimization jobs in Virginia are:
What are popular job titles related to Conversion Rate Optimization jobs in Virginia? For Conversion Rate Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Virginia look for? The top searched job categories for Conversion Rate Optimization jobs in Virginia are:
What cities in Virginia are hiring for Conversion Rate Optimization jobs? Cities in Virginia with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Digital Marketing Analyst/ Senior Digital Marketing Analyst

Digital Marketing Analyst/ Senior Digital Marketing Analyst

Markel Corporation

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Markel rating

8.8

Company rating: 8.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

48th of 277 rated insurance

Job description

What part will you play? If you're looking for a place where you can make a meaningful difference, you've found it.
The work we do at Markel gives people the confidence to move forward and seize opportunities, and you'll find your fit amongst our global community of optimists and problem-solvers. We're always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs.Join us and play your part in something special!Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives. Collaborates with cross-functional teams, manages multiple projects across various digital channels, and utilizes data-driven insights to optimize performance and achieve marketing objectives.
Job responsibilities
  • Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.
  • Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
  • Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
  • Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
  • Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
  • Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.
  • Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
  • Identify project risks and implement mitigation plans to keep work on track.

Work Experience
  • Minimum of 3 years hands on data analytics or digital marketing experience

Skill Sets
  • Advanced analytical and technical skills with the ability to translate data into actionable insights
  • Deep knowledge of Google Analytics (GA4).
  • Experience with BigQuery, SQL, and JavaScript
  • Proficient in Google Tag Manager and conversion tracking
  • Proficient with Excel and data visualization tools such as Looker Studio or Power BI
  • Proven track record in managing successful Google Ads and LinkedIn Ads campaigns
  • Solid understanding of website analytics, SEO and AEO principles
  • Excellent communication skills
  • Ability to work independently and as part of a team while managing multiple projects and deadlines
  • Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies
  • Familiarity with CCPA and GDPR laws; experience with OneTrust is a plus
  • Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms

Education
  • Bachelor's degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.

Certification
  • Certification in Google Analytics and Google Ads, or comparable hands-on experience
  • Other data visualization or marketing technology-related certifications preferred

Job level and title offered to the successful candidate will be commensurate with experience, specialized skills relevant to the role, and possession of the outlined preferred qualifications. Markel reserves the right to propose an alternative career level based on these factors.
US Work Authorization
US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.
Who we are:
Markel Group (NYSE - MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.
We're all about people | We win together | We strive for better
We enjoy the everyday | We think further
What's in it for you:
In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.
  • We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees' needs at all stages of life.

  • All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.

  • We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.

Are you ready to play your part?
Choose 'Apply Now' to fill out our short application, so that we can find out more about you.
Caution: Employment scams
Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:
  • All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.

  • All legitimate communications with Markel recruiters will come from Markel.com email addresses.

We would also ask that you please report any job employment scams related to Markel to rarecruiting@markel.com.
Markel is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of any protected characteristic. This includes race; color; sex; religion; creed; national origin or place of birth; ancestry; age; disability; affectional or sexual orientation; gender expression or identity; genetic information, sickle cell trait, or atypical hereditary cellular or blood trait; refusal to submit to genetic tests or make genetic test results available; medical condition; citizenship status; pregnancy, childbirth, or related medical conditions; marital status, civil union status, domestic partnership status, familial status, or family responsibilities; military or veteran status, including unfavorable discharge from military service; personal appearance, height, or weight; matriculation or political affiliation; expunged juvenile records; arrest and court records where prohibited by applicable law; status as a victim of domestic or sexual violence; public assistance status; order of protection status; status as a smoker or nonsmoker; membership or activity in local commissions; the use or nonuse of lawful products off employer premises during non-work hours; declining to attend meetings or participate in communications about religious or political matters; or any other classification protected by applicable law.
Should you require any accommodation through the application process, please send an e-mail to the rarecruiting@markel.com.
No agencies please.

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