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Conversion Rate Optimization Jobs in Virginia (NOW HIRING)

HD Exteriors

Be Seen First

Marketing Manager

Dumfries, VA · On-site

$100K - $125K/yr

... conversion rates • AI-Powered Lead Handling -- We're implementing AI tools for voice, chat, email, and SMS lead handling. You'd help monitor and refine that strategy as it evolves. • SEO ...

2U

Senior Product Manager, edX Commerce

Arlington, VA · Remote

$145K - $192K/yr

... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...

Five Guys

Director - Digital and Loyalty

Alexandria, VA · On-site

... rate, average check, and cart abandonment. Partner with Technology and Engineering teams to ensure ... Lead experimentation, A/B testing, and optimization initiatives to increase conversion, frequency ...

Alfa Laval

Job Page CTA Left

Richmond, VA · On-site

... rates. * Engages the Workflow Optimization Manager to identify systemic quoting bottlenecks ... to-order conversion rate, escalation rate, and rework rate, presenting results in weekly ...

KLDiscovery

Senior Content Marketing Manager

Mclean, VA · Remote

$80K - $115K/yr

Conversion rates from content to MQL and SQL * Growth in Organic traffic and SEO/GEO/AIO performance KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.

Miele

Digital Marketing Executive

Abingdon, VA · Hybrid

Execution of local SEO strategy, optimising website content to enhance visibility in search engines. * Analyse and optimise conversion rates through your understanding of the customer journey and ...

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Conversion Rate Optimization information

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$62

How much do conversion rate optimization jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for conversion rate optimization in Virginia is $61.96, according to ZipRecruiter salary data. Most workers in this role earn between $61.97 and $61.97 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the most commonly searched types of Conversion Rate Optimization jobs in Virginia? The most popular types of Conversion Rate Optimization jobs in Virginia are:
What are popular job titles related to Conversion Rate Optimization jobs in Virginia? For Conversion Rate Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Virginia look for? The top searched job categories for Conversion Rate Optimization jobs in Virginia are:
What cities in Virginia are hiring for Conversion Rate Optimization jobs? Cities in Virginia with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Virginia as of June 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $128,884 per year, or $62 per hour.

Marketing Manager

HD Exteriors

Dumfries, VA • On-site

$100K - $125K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 8 days ago

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Job description

About HD Exteriors 

HD Exteriors is a growing home exteriors contractor with multiple locations serving Northern Virginia, 

Maryland, and Richmond. We specialize in decks, patios, porches, screen rooms, and more. We’re looking for 

a hands-on Marketing Manager to own and execute our entire marketing operation — from paid ads to lead 

management to campaign strategy. 

This is not a “manage the team” role. You are the team. We need someone who rolls up their sleeves, builds 

campaigns, monitors performance, and drives results. You’ll have support from third-party partners (SEO, 

etc.), but day-to-day execution is on you. 

The candidate selected will need to have a broad marketing understanding and prioritize tasks based on the 

potential impact. Ideal candidate is organized and keeps a regular weekly schedule.   

What You’ll Do 

Paid Advertising 

•Build, manage, and optimize Google Ads and Microsoft Ads campaigns 

•Create and manage Facebook/Meta ad campaigns 

•Monitor ad spend, cost per lead, and conversion metrics across all channels 

Lead Management 

•Monitor all lead sources and track effectiveness 

•Manage appointment setters and oversee the lead rehash process 

•Identify and evaluate new lead sources and partnerships 

•Renew and manage third-party lead source subscriptions 

Media & Content 

•Design ad creatives, social graphics, and marketing materials using Canva, Photoshop, or similar tools 

•Manage and update content across marketing channels 

Events 

•Plan and manage 3–5 weekend home shows per year 

Reporting & KPIs 

•Build and monitor marketing reports 

•Track KPIs including cost per lead, lead volume, conversion rates, and ROI by channel 

•Report directly to ownership on marketing performance 

Additional Experience (Preferred, Not Required) 

These are areas we’re growing into. Experience here is a strong plus: 

•Video — Shoot and edit short-form video for social media 

•Website & Landing Pages — Edit and optimize WordPress pages using Elementor 

•Direct Mail — Design and execute direct mail campaigns 

•Email Campaigns — Build and run email marketing strategy 

•Workflow Automation — Design and monitor email, call, and SMS workflows to improve speed-to-lead 

and conversion rates 

•AI-Powered Lead Handling — We’re implementing AI tools for voice, chat, email, and SMS lead handling. 

You’d help monitor and refine that strategy as it evolves. 

•SEO Coordination — Work with our third-party SEO team, provide assets, and help guide site 

performance goals 

Who You Are 

•5+ years of hands-on marketing experience — you’ve personally run ad accounts, not just managed 

people who do 

•Comfortable across platforms — Google Ads, Meta Ads, Microsoft Ads, email marketing, social media 

•Tech-savvy — you pick up new tools quickly and aren’t intimidated by CRMs, automation platforms, or AI 

•Data-driven — you make decisions based on metrics, not gut feel 

•Self-directed — you don’t need someone telling you what to do every day 

•Home services or contractor industry experience is a plus but not required 

•Local to the Northern Virginia area — this is a hybrid role based out of our Dumfries office 

What We Offer 

•Salary: $100,000 – $125,000 depending on experience 

•Performance Bonus: Profit share (percentage negotiated based on experience) 

•Health Insurance: Medical, dental, and vision — $500/month employer contribution 

•401(k): With 3% company contribution 

•PTO 

•Autonomy: You’ll own the marketing function and have a direct line to the owner 

•Growth: We’re a company that’s investing in marketing, technology, and scale — not cutting corners 

How to Apply 

Submit your resume and a brief note on your paid advertising experience — specifically which platforms 

you’ve managed and approximate monthly budgets. We’re not looking for a cover letter essay, just enough to 

know you’ve actually done this work. 

HD Exteriors is an equal opportunity employer. 

Company Description

Family-Owned Home Improvement company built on strong moral & ethical principles and values. We are always striving to provide clients great customer service for all their Outdoor Living dreams! HD Exteriors is an equal opportunity employer and consider all qualified candidates.