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Conversion Rate Optimization Jobs in Virginia (NOW HIRING)

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Support conversion rate optimization efforts on key landing pages through message, layout, and experience testing. * Serve as a primary point of contact for internal web requests and manage intake ...

ECPI University

Web Developer

Virginia Beach, VA · On-site

Optimize web pages for paid traffic performance, conversion rate optimization (CRO), page speed, and SEO best practices. * Manage and prioritize assigned development initiatives of varying scope and ...

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

2U

Senior Director, edX Brand & Content

Arlington, VA · On-site +1

$187K - $194K/yr

Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...

Apply Early

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...

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How much do conversion rate optimization jobs pay per hour?

As of Jul 1, 2026, the average hourly pay for conversion rate optimization in Virginia is $61.96, according to ZipRecruiter salary data. Most workers in this role earn between $61.97 and $61.97 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

What are the most commonly searched types of Conversion Rate Optimization jobs in Virginia? The most popular types of Conversion Rate Optimization jobs in Virginia are:
What are popular job titles related to Conversion Rate Optimization jobs in Virginia? For Conversion Rate Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Virginia look for? The top searched job categories for Conversion Rate Optimization jobs in Virginia are:
What cities in Virginia are hiring for Conversion Rate Optimization jobs? Cities in Virginia with the most Conversion Rate Optimization job openings:
Conversion Rate Optimization jobs near you
Website & Paid Media Manager

Website & Paid Media Manager

Haley Automotive Group

Richmond, VA • On-site

$65K - $80K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Be an early applicant

Job description

Haley Automotive Group is seeking a highly analytical, strategic thinker to serve as the driving force behind digital marketing performance and customer experience optimization. This role acts as the strategic and analytical engine of the digital marketing function, partnering closely with leadership to shape direction, uncover insights, and guide execution across all digital channels.
This position is responsible for developing strategies across SEM, SEO, website experience, and analytics while serving as the primary architect of data-driven decision-making. Additionally, this role will serve as the internal champion of the Customer Data Platform (CDP), helping define how customer data is structured, activated, and leveraged to improve personalization and performance.
This is not a people management role but requires strong leadership through influence, deep expertise, and a proactive approach to identifying opportunities that improve both marketing performance and the digital customer journey.

ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:

  • Lead digital marketing strategy development across SEM, SEO, paid media, and website performance in partnership with leadership.
  • Own the analytical framework for the marketing team, translating performance data into clear, actionable insights and recommendations.
  • Evaluate and optimize the end-to-end digital customer experience, identifying friction points and opportunities to improve conversion.
  • Develop and guide website optimization strategies focused on user experience (UX), site performance, and conversion rate optimization (CRO).
  • Serve as the primary internal expert for GA4, ensuring accurate tracking, reporting, and actionable insights.
  • Act as the internal champion of the Customer Data Platform (CDP), defining use cases, segmentation strategies, and activation opportunities.
  • Partner with vendors (SEM, SEO, website, etc.) to guide strategy, evaluate performance, and ensure alignment with business goals.
  • Provide strategic direction for paid media campaigns, including audience targeting, budget allocation, and messaging approach.
  • Analyze SEO performance and guide initiatives to improve organic visibility and search rankings.
  • Develop reporting dashboards and frameworks that connect marketing activity to revenue and ROI.
  • Collaborate with internal team members to ensure strong execution aligned with strategy and insights.
  • Continuously test, measure, and optimize digital initiatives to drive improved performance.

QUALIFICATIONS AND JOB EXPEREINCE:

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • Automotive experience required.
  • 3+ years of experience in digital marketing, analytics, or performance strategy roles.
  • Deep expertise in SEM, SEO, GA4, and website optimization.
  • Strong analytical mindset with ability to interpret complex data and provide strategic direction.
  • Experience working with vendors and cross-functional stakeholders.
  • Self-starter with ability to work independently in a remote environment.

OTHER INFORMATION AND EXPECTATIONS:

  • Competitive salary based on experience. (Possible earned bonuses)
  • Health, dental, and vision insurance.
  • 401(k) with company match.
  • Paid time off and holidays.
  • Opportunities for professional development and growth.
  • Occasional travel to dealership locations as needed.