Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives. * Voice of the Customer: Act as a ...
Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives. * Voice of the Customer: Act as a ...
Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives. * Voice of the Customer: Act as a ...
Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives. * Voice of the Customer: Act as a ...
Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives. * Voice of the Customer: Act as a ...
Quick apply
Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives. * Voice of the Customer: Act as a ...
Senior Product Manager, Personalization & Experimentation
Arlington, VA · On-site
$145K - $192K/yr
You will own the product roadmap for on-site personalization and conversion journey optimization ... Lead product initiatives to improve mid-funnel conversion rates -- identifying and reducing ...
Quick apply
Senior Product Manager, Personalization & Experimentation
Arlington, VA · On-site
$145K - $192K/yr
You will own the product roadmap for on-site personalization and conversion journey optimization ... Lead product initiatives to improve mid-funnel conversion rates -- identifying and reducing ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
Quick apply
Senior Director, edX Brand & Content
Arlington, VA · On-site +1
$187K - $194K/yr
Conversion rate (site + lifecycle) * Content contribution to revenue * AI/search visibility and ... Deep expertise in SEO and AI-driven discovery, with a track record of materially improving organic ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
eCommerce Channels Manager
Alexandria, VA · On-site
... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... rate, growth, and margin), and use spreadsheets to analyze data. Reasoning Ability : The position ...
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Quick apply
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation --drive inbound traffic, optimize conversion rates, and track campaign ROI.
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
Marketing Manager - Demand Generation, Content & Product Marketing
Reston, VA · On-site +1
$160K/yr
Plan and execute multi-channel marketing campaigns (webinars, LinkedIn, email, paid ads, SEO). * Own lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI.
... conversion, and revenue expansion with credit performance, compliance, and portfolio health • ... A/B and multivariate testing, Funnel and approval rate optimization, Cohort analysis and retention ...
... conversion, and revenue expansion with credit performance, compliance, and portfolio health • ... A/B and multivariate testing, Funnel and approval rate optimization, Cohort analysis and retention ...
Identify opportunities to improve conversion rates, user experience, and the online customer ... Solid understanding of website analytics, SEO and AEO principles * Excellent communication skills
Identify opportunities to improve conversion rates, user experience, and the online customer ... Solid understanding of website analytics, SEO and AEO principles * Excellent communication skills
Identify opportunities to improve conversion rates, user experience, and the online customer ... Solid understanding of website analytics, SEO and AEO principles * Excellent communication skills
Identify opportunities to improve conversion rates, user experience, and the online customer ... Solid understanding of website analytics, SEO and AEO principles * Excellent communication skills
Building and optimizing technician routes in Field Routes to maximize daily stop density and ... Monthly bonus tied to conversion rate and revenue - Structured so top performers earn meaningfully ...
Quick apply
Building and optimizing technician routes in Field Routes to maximize daily stop density and ... Monthly bonus tied to conversion rate and revenue - Structured so top performers earn meaningfully ...
Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates. * Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance. • ...
Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates. * Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance. • ...
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Quick apply
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Vice President, Head of Product
Richmond, VA · On-site +1
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Vice President, Head of Product
Richmond, VA · On-site +1
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Quick apply
Lead product strategy within a fintech environment, balancing customer growth, conversion, and ... Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ...
Customer Acquisition Manager (Demand Generation & Growth) - Hampton Roads Media Group
Chesapeake, VA · On-site
Content strategy * Funnel optimization * Campaign performance * Podcast/thought leadership ... Track and improve CPL, CPA, and conversion rates * Work closely with sales teams to improve lead ...
Customer Acquisition Manager (Demand Generation & Growth) - Hampton Roads Media Group
Chesapeake, VA · On-site
Content strategy * Funnel optimization * Campaign performance * Podcast/thought leadership ... Track and improve CPL, CPA, and conversion rates * Work closely with sales teams to improve lead ...
Conversion Rate Optimization information
See Virginia salary details
$5.24 - $10.44
0% of jobs
$10.44 - $15.64
0% of jobs
$15.64 - $20.84
0% of jobs
$20.84 - $26.04
0% of jobs
$26.04 - $31.24
0% of jobs
$31.24 - $36.44
0% of jobs
$36.44 - $41.64
0% of jobs
$41.64 - $46.84
0% of jobs
$46.84 - $52.04
0% of jobs
$52.04 - $57.24
0% of jobs
$58.54 is the 25th percentile. Wages below this are outliers.
$57.24 - $62.44
100% of jobs
$5
$62
How much do conversion rate optimization jobs pay per hour?
What is a Conversion Rate Optimization job?
A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.
What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?
Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.
What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?
To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

ID.me rating
6.3
Based on 6 frontline employees who took The Breakroom Quiz
164th of 186 rated software companies
Job description
Company Overview ID.me is a high-growth enterprise software company that simplifies how people prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don't need to create a new password when visiting sites that have the ID.me button. ID.me's digital identity network has over 117 million registered members, and is used by fourteen federal agencies, agencies in 30 states and over 600 corporations for secure identity proofing and verification.
Role Overview The Account Manager (AM) is a senior-level, quota-carrying position responsible for the health, retention, and aggressive expansion of our most critical commercial and eRetailing accounts. You are the "CEO" of your assigned book of business within the Communities segment (e.g., Military, First Responders, Students, Teachers, Nurses, etc.). Your mission is twofold: ensure 100% net retention through impeccable renewal management and drive year-over-year (YoY) growth by identifying and closing expansion opportunities within existing customer portfolios.
Key Responsibilities
- Revenue Ownership & Growth
- Quota Attainment: Carry and exceed a formal quota composed of both Renewal Revenue (GRR) and Expansion (NRR) within your assigned commercial accounts.
- Land & Expand Strategy: Identify "white space" within current customers to expand Community Verification products, and drive growth via UX changes.
- Upsell Execution: Lead the end-to-end sales cycle for expansion opportunities, from initial discovery to contract amendment and closing.
- Renewal & Retention Excellence
- Lifecycle Management: Proactively manage the renewal process starting 180 days out, ensuring zero "dark" periods or budget lapses.
- Churn Mitigation: Identify "at-risk" accounts early by monitoring usage health, program performance, and organizational changes (e.g., e-commerce leadership turnover or marketing budget shifts).
- Contract Negotiation: Navigate complex commercial procurement hurdles and vendor management processes to secure multi-year renewals and "sticky" master service agreements.
- Strategic Account Governance
- Executive Alignment: Maintain and deepen relationships with key decision-makers in the procurement process , specifically targeting e-commerce, MarTech, and performance marketing personas to ensure our solution remains a top-tier budget priority.
- Executive Business Reviews (EBRs): Lead high-impact EBRs that translate technical performance data into customer acquisition ROI, conversion rate optimization, and overall business objectives.
- Voice of the Customer: Act as a strategic liaison between commercial clients and our Product team, providing feedback to product development teams to influence the roadmap based on retail-specific needs.
Qualifications
- Experience & Expertise
- The Commercial Tech Veteran: 5+ years of experience in a quota-carrying account management, customer success, or "hunter" sales role.
- Industry Knowledge: Deep knowledge of e-commerce, MarTech, and performance marketing personas and budgets , with a preference for experience working with customers in apparel, consumer electronics, home goods, and/or sports and outdoors segments.
- Quota Performance: A year-over-year track record of achieving quota, hitting retention targets, and being recognized as a top performer.
- Deal Complexity: Experience managing portfolios and closing opportunities with ACVs ranging from $100k to $1m on 6 to 12 month sales cycles.
- Skills & Competencies
- Commercial Savvy: Ability to navigate complex retail organizations and holding companies, maintaining account stability during executive transitions.
- Analytical Growth Mindset: Skilled at looking at a massive internet retailer and mapping out a multi-year growth plan to capture every available brand and subsidiary.
- Collaborative Leadership: Experience working closely with internal teams, including Marketing, Solutions Consulting, and Customer Success, to ensure customer satisfaction and success.
- Startup Agility: Comfortable working for a team in a startup at a growth stage ; you possess an entrepreneurial personality capable of effectively solving problems with minimal guidance.
- Consultative Problem Solving: Superb planning and time management skills with the ability to understand customer pains and provide effective solutions to meet their business objectives.
Key Performance Indicators (KPIs)
- Gross Retention Rate (GRR): Ensuring existing contracts renew on time.
- Net Revenue Retention (NRR): Growth of the account via upsells and cross-sells.
- Pipeline Velocity: Speed at which expansion opportunities move through the commercial procurement funnel.
Our Core Values
- Don't be a jerk.
- Always compete.
- Ask questions like a 5-year old.
- Inspire people with your passion.
- Make something better every day.
- Treat each customer like your favorite family member.
- Own your mistakes so you can learn from them.
- Details are everything.
- Act like a scientist, not a talking head.
- Be truthful (even when it's hard).
- Reflect ID.me's values in your actions.
- If the rule prevents the right outcome, then break the rule.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
About ID.me
Sourced by ZipRecruiter
Industry
Software development
Company size
501 - 1,000 Employees
Headquarters location
McLean, VA, US
Year founded
2010