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Conversion Rate Optimisation Jobs in Minnesota (NOW HIRING)

UNRL

Director of E-Commerce

Saint Paul, MN · On-site

$120K - $145K/yr

Conversion & Site Optimization * Identify and implement conversion rate optimization (CRO) initiatives across product pages, collections, and checkout. * Leverage testing frameworks (A/B testing ...

UNRL

Director of E-Commerce

Saint Paul, MN

Conversion & Site Optimization Identify and implement conversion rate optimization (CRO) initiatives across product pages, collections, and checkout. Leverage testing frameworks (A/B testing ...

MAS HVAC

Digital Product Owner

Maple Grove, MN · On-site

... , conversion rate optimization, and digital marketing channel performance. • Experience with marketing technology integrations (marketing automation, CRM, email platforms). Preferred : • ...

EnthuZiastic

Growth Hacker - Remote

Minneapolis, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Saint Cloud, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rochester, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Duluth, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Plymouth, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Swell Media

SVP, Performance Marketing

Minneapolis, MN · On-site

Architect and oversee full-funnel, audience-led strategies tailored to: * Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals) * Lead Generation (funnel ...

Swell Media

SVP, Performance Marketing

Minnetonka, MN · Hybrid

Architect and oversee full-funnel, audience-led strategies tailored to: * Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals) * Lead Generation (funnel ...

Swell Media

SVP, Performance Marketing

Minneapolis, MN · Hybrid

Architect and oversee full-funnel, audience-led strategies tailored to: * Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals) * Lead Generation (funnel ...

Sportsdigita

Head of Growth Marketing

Minneapolis, MN · On-site +1

Translate campaign performance into weekly actions for Sales, Customer Success, and Leadership Full-Funnel Optimization * Improve conversion rates across the entire funnel (lead → demo → close)

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Conversion Rate Optimisation information

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Minnesota? For Conversion Rate Optimisation jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Minnesota look for? The top searched job categories for Conversion Rate Optimisation jobs in Minnesota are:
What cities in Minnesota are hiring for Conversion Rate Optimisation jobs? Cities in Minnesota with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Minnesota as of May 2026, with employment types broken down into 5% As Needed, 73% Full Time, 9% Part Time, 11% Temporary, and 2% Contract. Highlights an 93% Physical, and 7% Hybrid job distribution.
Director of E-Commerce

Director of E-Commerce

UNRL

Saint Paul, MN • On-site

$120K - $145K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Job Description
At UNRL, we're redefining what performance wear means. We create premium apparel that blurs the line between work, sport, and everyday life - built for those who demand more. Our team is driven by innovation, craftsmanship, and authenticity. We're looking for people who share our belief that people matter, effort counts, success is found in sweating details, and culture drives excellence. Join us and help build a brand that empowers people to look good, feel confident, and perform their best - every day.
How did we get here?
1. We hire great people that fit our culture and have an old-school work ethic.
2. We make great products and provide our customers with an unreal experience.
3. We create great processes that enable us to set goals and track our success.
The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We're building a brand that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?
Job Overview:
UNRL is seeking a Director of E-Commerce to lead and scale the brand's online business. This role will oversee both our D2C Shopify storefront and B2B wholesale portal, driving revenue growth through strong merchandising, thoughtful site experience, and continuous data-driven optimization. The ideal candidate combines deep Shopify expertise with a strong understanding of digital merchandising, conversion strategy, and customer experience. This position will be responsible for delivering a best-in-class shopping experience that reflects the UNRL brand while continually improving performance across conversion rate, average order value, and overall online revenue. Working cross-functionally with marketing, product, and operations, this role will ensure the website experience, product storytelling, and campaign execution remain tightly aligned. They will also stay on the forefront of e-commerce innovation identifying new tools, integrations, and capabilities that strengthen the Shopify ecosystem and elevate the customer journey.
The ideal candidate should be:
  • Highly organized and attentive to details

  • Agile and adaptable in a fast-paced environment

  • Excellent time manager

Responsibilities
E-Commerce Leadership
  • Own the strategy, performance, and day-to-day operations of UNRL's e-commerce business.

  • Oversee both D2C and B2B Shopify environments, ensuring functionality, scalability, and consistency across platforms.

  • Partner with marketing, product, and operations teams to align site strategy with broader company initiatives and launches.

Revenue & Business Growth
  • Own e-commerce revenue performance and contribute to forecasting, planning, and growth strategy.

  • Identify opportunities to grow revenue through merchandising strategy, site optimization, product launches, and promotional planning.

  • Partner with marketing and retention teams to align traffic acquisition and lifecycle strategies with site performance.

Shopify Platform Ownership
  • Maintain deep expertise in the Shopify ecosystem, including apps, integrations, site performance, and platform capabilities.
  • Continuously evaluate new tools, apps, and technologies that improve customer experience and drive efficiency.

  • Manage relationships with developers, agencies, and platform partners when needed.
  • Troubleshoot day-to-day technical challenges and website breaks, while relying on an internal tech team for more unique or significant challenges.

Conversion & Site Optimization
  • Identify and implement conversion rate optimization (CRO) initiatives across product pages, collections, and checkout.

  • Leverage testing frameworks (A/B testing, heatmaps, analytics insights) to improve performance.
  • Ensure the site evolves alongside current e-commerce best practices and consumer behavior trends.

Digital Merchandising
  • Lead the digital merchandising strategy across all storefronts.

  • Ensure products are presented with strong storytelling, clear hierarchy, and optimal discoverability.
  • Align product launches, drops, and promotions with marketing and inventory strategies.

Analytics & Performance
  • Own reporting and insights across key metrics including conversion rate, AOV, revenue per visitor, and retention.

  • Use data from tools such as Shopify, GA, Triplewhale and other analytics platforms to guide site improvements and strategic decisions.

Customer Experience
  • Ensure the online experience reflects UNRL's brand standards while remaining intuitive, fast, and conversion focused.

  • Oversee site navigation, content structure, and UX to ensure a frictionless purchase journey.

Brand & Creative Presentation
  • Ensure the website presentation reflects UNRL's brand standards across all e-commerce environments.

  • Partner with the marketing and creative teams to select the most effective product imagery, lifestyle photography, and campaign assets for product pages, collections, and landing pages.

  • Maintain a consistent visual hierarchy across the site to ensure products are clearly presented and aligned with the brand aesthetic.

  • Identify gaps in product imagery or content and work with the marketing team to prioritize future photography and PDP asset needs.

Requirements
  • 10+ years of progressive leadership experience in e-commerce, with a strong focus on direct-to-consumer (D2C) consumer brands.

  • Deep, hands-on expertise managing and optimizing Shopify or Shopify Plus environments, including platform architecture, custom development, and performance enhancements.

  • Proven track record in digital merchandising, user experience (UX) design, and conversion rate optimization (CRO) to drive measurable revenue growth.
  • Strong creative sensibility and understanding of visual merchandising principles, including how product imagery, storytelling, brand presentation, and content directly influence customer conversion and loyalty.

Benefits
  • Health Insurance (Immediate eligibility)
  • Dental Insurance (Immediate eligibility)
  • Vision Insuracne (Immediate eligibility)
  • Annual Performance Bonus (Immediate eligibility)
  • 401(k) Profit Sharing Retirement Plan (Eligibility begins after 1 year of employment)
  • 401(k) 4% Employer Match (Eligibility begins after 1 year of employment)
  • PTO (Immediate eligibility)
  • Employee Discount on UNRL Product (Immediate eligibility)
Unrl logo

About Unrl

Sourced by ZipRecruiter

Industry

Apparel and accessories stores

Company size

11 - 50 Employees

Headquarters location

Saint Paul, MN, US

Year founded

2013

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