Conversion Rate Optimisation Jobs in Minnesota (NOW HIRING)

Our Sr. Project Manager for Digital Shelf, Shopper & e-Commerce establish and manage the approach and standard for program delivery and governance across omnichannel retail initiatives, ensuring that clients maximize visibility, conversion, and return on investment across digital retail environments including Amazon, Walmart, and other key e-commerce platforms. Responsible for cross-functional team performance, they provide team members with the tools, support, and training essential to deliver the most effective and inventive digital commerce results.

A CourtAvenue Sr. Project Manager – Digital Shelf, Shopper & e-Commerce – takes ownership of projects and workstreams spanning digital shelf optimization, shopper marketing, and e-commerce channel execution to ensure completion on time, within budget and against set objectives. Deep knowledge of retailer platforms, content syndication, and omnichannel shopper journeys is key to addressing client business needs, managing resources, and handling any issues that may arise.

• Own the day-to-day management of Digital Shelf, Shopper, and e-Commerce programs from initiation through implementation, deployment, and ongoing optimization

• Ensure controls are followed, with the highest quality deliverables and milestones met

• Effectively balance resourcing, budgets, and time constraints to manage risks and pre-empt issues

• Develop contracts and help design innovative delivery teams to best meet and exceed program objectives

• Evaluate and improve delivery practices and methodology

• Create integrated timelines across agency, client, and retail partner stakeholder teams spanning digital shelf, shopper marketing, and e-commerce workstreams

• Build relationships with external and internal stakeholders to meet program outcomes while exceeding client expectations

• Ensure a collaborative ‘one team’ approach of both client and agency

• Effectively clarify strategic requirements, manage expectations, and communicate roadblocks/resolutions to ensure key deadlines are met

• Able to communicate succinctly within a wide range of positions, personalities, and roles, both internally and externally

• While not an immediate accountability for this specific opening, all Program Managers should be able to lead project managers/producers to foster a highly innovative, effective, and successful team

• Contribute to new business and pitch initiatives to secure a pipeline of work for the broader initiative

• Lead end-to-end digital shelf execution management including SEO optimization, content syndication, product taxonomy, ratings & reviews, and content effectiveness across retailer platforms

• Partner with Omni-Shopper Marketing, Sales, Creative, and Technology teams to align on business opportunities, drive omnichannel execution, and measure program impact

• Monitor and report on digital shelf KPIs including organic search rank, content score, share of search, conversion rate, and in-stock/availability metrics; translate insights into actionable recommendations

• 4–5+ years project Management, program management, technical, or business experience, with at least 3 years in Digital Shelf, e-Commerce, Shopper Marketing, or a related omnichannel retail discipline

• Agency experience is required

• Understanding of agile and hybrid delivery methodologies (Scrum, Kanban) applied to digital commerce, content syndication, and retail media programs

• Experience running or working with cross-functional agile teams encompassing content, SEO, creative, retail media, and technology workstreams

• Strong attention to detail

• Demonstrable ability to operate under tight deadlines

• Experience with project management tools (ClickUp preferred, WorkFront, Asana, etc.)

• Ability to manage multiple concurrent programs across Digital Shelf, Shopper, and e-Commerce workstreams, utilizing and sharing resources effectively across client accounts and retailer platforms (e.g., Amazon, Walmart, Target)

• Ability to manage workload with minimal supervision

• Excellent written and verbal communication skills

• Proven experience with digital shelf management, content syndication platforms (e.g., Salsify, Syndigo, Akeneo), and DAM systems

• Strong understanding of e-commerce SEO, product content strategy, taxonomy management, ratings & reviews, and retailer-specific requirements across Amazon, Walmart, Target, and other major platforms

• Experience with shopper marketing strategy, retail media planning, and omnichannel activation across both physical and digital retail environments

• CPG or retail industry experience preferred; familiarity with retailer buying cycles, line reviews, and in-market execution timelines is a plus

Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays.

• Chicago, IL
• Cincinnati, OH
• Minneapolis, MN

Applicants in Dallas, TX, Austin, TX, Bentonville, AR, Los Angeles, CA, and San Diego, CA will also be considered.