ZipRecruiter

Log In

1

Content Writer Jobs in Indiana (NOW HIRING)

Valve And Meter

Content Writer

Indianapolis, IN · On-site

Write and edit a range of B2B content formats, including blogs, white papers, case studies, website copy, landing pages, email campaigns, and thought leadership articles * Transform complex technical ...

Meyer Distributing

eCommerce SEO Content Writer

Jasper, IN · On-site

$45K - $60K/yr

Job Type Full-time Description The eCommerce SEO Content Writer will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit ...

Meyer Distributing

eCommerce SEO Content Writer

Jasper, IN · On-site

$45K - $60K/yr

The eCommerce SEO Content Writer will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit and publish content and copy for ...

Purdue University

Content Specialist

West Lafayette, IN · On-site

$56K - $65K/yr

Content Specialist City: West Lafayette Job Summary Purdue University and the Mitch Daniels School ... Excellent professional writing and communication skills * A propensity for technology, creative ...

Sepro Corp

Digital Content Specialist

Carmel, IN · On-site

$54K/yr

... Write, edit, and maintain digital content including landing pages and web copy - Translate technical and scientific content into accessible messaging Cross-Channel Consistency - Ensure messaging ...

Bsu

Digital Content Strategist

Muncie, IN · On-site

$57K - $60K/yr

The Ball State University Digital Corps is a student-powered creative agency looking for a Digital Content Strategist who is part writer, part mentor, and part strategist. In this role, you'll act as ...

next page

Showing results 1-20

All JobsContent Writer JobsContent Writer Jobs in Indiana

Content Writer information

See Indiana salary details

$13

$38

$94

How much do content writer jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for content writer in Indiana is $38.50, according to ZipRecruiter salary data. Most workers in this role earn between $22.40 and $44.13 per hour, depending on experience, location, and employer.

What Is a Content Writer?

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

What does a Content Writer do?

A Content Writer is responsible for creating written material for websites, blogs, social media, marketing campaigns, and other digital or print platforms. Their primary duties include researching topics, writing engaging and accurate content, and editing their work to ensure clarity, grammar, and adherence to a specific style or brand voice. Content Writers may also optimize their writing for search engines (SEO) and collaborate with editors, designers, or marketing teams to deliver effective messaging. Their work is essential in helping organizations communicate with their audience, build brand awareness, and achieve business goals.

Is Content writing worth it in 2026?

Content writing remains a viable career in 2026, as demand for digital content continues to grow across industries. Success often depends on strong writing skills, adaptability to new tools like AI-assisted writing, and understanding SEO principles. Staying updated with industry trends and developing a diverse skill set can enhance job prospects for content writers.

What is the difference between Content Writer vs Copywriter?

AspectContent WriterCopywriter
Primary FocusCreating informative, engaging content for websites, blogs, and articlesCrafting persuasive, sales-oriented copy for advertisements and marketing materials
Skills & CredentialsStrong research, SEO knowledge, good writing skillsPersuasive writing, marketing understanding, creativity
Work EnvironmentWebsites, blogs, online publicationsAdvertising agencies, marketing departments, branding firms
Industry UsageUsed across digital content platformsPrimarily in advertising and marketing campaigns

While both Content Writers and Copywriters create written content, Content Writers focus on informative and engaging articles or blog posts, whereas Copywriters specialize in persuasive content aimed at driving sales or conversions. Understanding these differences helps employers and job seekers target the right roles and skills.

What are the key skills and qualifications needed to thrive as a Content Writer, and why are they important?

To thrive as a Content Writer, you need excellent writing, editing, and research skills, often supported by a relevant degree or portfolio of published work. Familiarity with content management systems (CMS), SEO tools, and basic HTML is typically required. Creativity, adaptability, and strong time management help writers produce engaging and on-brand content within deadlines. These skills ensure high-quality, search-optimized content that meets audience needs and drives organizational goals.

What exactly does a content writer do?

A content writer creates written material for websites, blogs, social media, and marketing campaigns to inform, engage, or persuade audiences. They research topics, craft clear and compelling content, and often optimize it for search engines using keywords and SEO best practices.

Can I make $1000 a month freelance writing?

Content writers can earn $1000 or more per month depending on their experience, niche, and the number of clients they work with. Consistent freelance writing often requires building a portfolio, developing strong writing skills, and managing multiple projects or clients. Earnings vary widely based on rates, workload, and specialization.

What are some common challenges content writers face when working with multiple stakeholders, and how can they effectively manage feedback?

Content writers often collaborate with marketing teams, subject matter experts, and editors, each with their own perspectives and objectives. Balancing these inputs can be challenging, especially when feedback is conflicting or unclear. Effective content writers manage this by maintaining open communication, clarifying objectives early on, and keeping a version control system for drafts. They also prioritize feedback based on project goals and leverage their editorial judgment to create cohesive, audience-focused content.

How do I start as a content writer?

To start as a content writer, develop strong writing skills, build a portfolio of sample work, and gain familiarity with content management systems and SEO principles. Many entry-level positions require a bachelor's degree in a related field or relevant writing experience.
More about Content Writer jobs
What are the most commonly searched types of Content Writer jobs in Indiana? The most popular types of Content Writer jobs in Indiana are:
What are popular job titles related to Content Writer jobs in Indiana? For Content Writer jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Content Writer jobs in Indiana look for? The top searched job categories for Content Writer jobs in Indiana are:
What cities in Indiana are hiring for Content Writer jobs? Cities in Indiana with the most Content Writer job openings:
What are popular job titles related to Content Writer jobs in IN? For Content Writer jobs in IN, the most frequently searched job titles are:
Content Writer jobs near you
Infographic showing various Content Writer job openings in Indiana as of June 2026, with employment types broken down into 1% As Needed, 50% Full Time, 32% Part Time, 4% Temporary, and 13% Contract. Highlights an 73% Physical, 4% Hybrid, and 23% Remote job distribution, with an average salary of $80,075 per year, or $38.5 per hour.

Content Writer

Valve And Meter

Indianapolis, IN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 hours ago

Job description

In a Nutshell
Valve+Meter Performance Marketing is looking for a sharp, curious, and versatile Copywriter/Content Specialist to craft high-impact content that helps our clients win in competitive markets. In this role, you won't just be writing words-you'll be building narratives, clarifying complex ideas, and fueling demand generation for industrial, technical, and professional services brands.
You'll translate technical jargon into compelling stories, connect business value to audience needs, and balance creativity with performance-driven strategy. Whether it's a white paper, blog, case study, or web copy, your work will drive leads, engagement, and measurable results.
Why this Role Is Important
At Valve+Meter, we believe content plays a pivotal role in driving measurable business outcomes. In this role, you'll develop work that educates, influences, and inspires action across the marketing funnel, helping our clients stand out and grow in competitive B2B markets. Every piece you create will contribute directly to generating leads, nurturing prospects, and strengthening customer relationships.
You'll collaborate closely with SEO strategists, account managers, and our creative team to develop content that aligns with search strategy, supports sales objectives, and connects seamlessly with broader marketing initiatives. Acting as the bridge between client insights and audience engagement, you'll transform complex technical concepts into clear, persuasive narratives tailored to decision-makers.
Beyond writing, you'll play an essential part in shaping messaging strategies, contributing to editorial planning, and creating foundational content that fuels long-term marketing systems. Whether crafting an in-depth white paper or refining web copy for SEO, your work will help turn marketing efforts into a reliable engine for revenue.
This is a role for someone who thrives at the intersection of creativity, strategy, and performance. You'll have opportunities to collaborate across disciplines, explore new ideas, and see the tangible impact of your work reflected in client results. Here, content isn't filler-it's a catalyst for growth, and your expertise will help guide it.
About the Role - Key Responsibilities
In this marketing copywriter and content strategist role, you'll be responsible for creating and managing a variety of B2B content formats that support SEO, lead generation, and brand positioning. On any given day, you might be asked to:
  • Write and edit a range of B2B content formats, including blogs, white papers, case studies, website copy, landing pages, email campaigns, and thought leadership articles
  • Transform complex technical or industry-specific information into clear, compelling, audience-focused messaging
  • Collaborate with SEO strategists to optimize content for organic search while maintaining brand voice and clarity.
  • Develop and maintain clients' content brand guidelines or optimize existing guidelines.
  • Conduct client interviews and brand/industry research to support the development of client style guides and a Brandscript within the StoryBrand framework.
  • Develop and maintain editorial calendars in partnership with account and strategy teams
  • Support content audits and gap analyses to identify opportunities for content improvement or expansion
  • Conduct research (internal and external) to inform content topics, competitive positioning, and audience needs
  • Participate in client-facing calls to gather insights, clarify messaging needs, and align on content direction
  • Assist in shaping content strategies and messaging frameworks for client campaigns
  • Ensure content quality, consistency, and compliance with client brand guidelines
  • Perform efficient, high-level internal quality checks of other copywriters' work as a final step in the content creation process.

What You'll Work With
  • Google G Suite (Docs, Sheets, Slides)
  • SEMRush or similar SEO tools
  • WordPress or similar CMS
  • Wrike (Project Management + Time Tracking)
  • SurferSEO
  • LLM's such as Chat GPT, Claude, and Gemini
  • Grammarly or similar editing tools

What We're Looking For
We're not just hiring a writer-we're hiring a growth-minded communicator, content marketing strategist, and creative problem-solver who brings ideas to life and thrives in complexity.
Growth-Oriented & Coachable
  • Eager to learn technical topics and new industries
  • Embraces feedback and continuous improvement
  • Proactively seeks better ways to tell a story
  • Comfortable working through ambiguity and uncertainty while staying action-oriented

Creative & Strategic
  • Can write for both engagement and conversion
  • Balances creativity with business objectives
  • Thinks beyond the headline to the audience journey

Organized & Adaptable
  • Manages multiple deadlines and projects with ease
  • Uses tools and systems to prioritize work
  • Adjusts tone and style for different audiences and formats

Collaborative & Client-Facing
  • Communicates clearly with internal and external stakeholders
  • Participates in brainstorming, strategy, and review sessions
  • Builds trust with clients through reliability and insight

Your Experience & Skills
Required:
  • 3-5 years of experience writing B2B marketing content, preferably in an agency or performance-driven environment
  • Portfolio showcasing long-form and short-form B2B writing (blogs, white papers, case studies, etc.)
  • Strong research, interviewing, and storytelling skills
  • Understanding of SEO writing principles
  • Excellent written and verbal communication skills
  • Bachelor's degree in marketing, journalism, communications, or related field-or equivalent experience

Preferred:
  • Hands-on familiarity with StoryBrand
  • Experience writing for home services, manufacturing, technical, and/ or industrial sectors
  • Familiarity with buyer's journey, content mapping, and lead generation strategies
  • Experience collaborating with design, SEO, and paid media teams
  • Working knowledge of CMS platforms (WordPress, HubSpot) and content reporting tools

About Valve+Meter Performance Marketing
Valve+Meter is a performance marketing agency built on a simple but powerful idea: marketing should be accountable, measurable, and aligned with what truly drives growth. We don't believe in vanity metrics or disconnected tactics. We believe in "math before marketing"-every dollar spent must tie back to real, repeatable results.
Our name reflects our purpose. Like a valve regulates flow and a meter measures outcomes, we help clients manage the pace and cost of acquiring new customers. Our process integrates strategy, research, execution, and ongoing analysis to build marketing systems that work-and keep working. We're looking for team members who thrive on accountability, curiosity, and results.
At Valve+Meter, you won't just execute tasks-you'll solve meaningful problems. You'll collaborate with a multidisciplinary team that approaches every challenge with rigor, creativity, and a relentless focus on impact. We partner with growth-minded organizations across industries, helping them turn marketing from an expense into a scalable, sustainable engine for revenue. Every project starts by asking smart questions, digging into the data, and crafting strategies that are as practical as they are ambitious. And because we believe in continuous improvement, you'll have opportunities to test ideas, learn from real outcomes, and help refine the way we deliver value every day.
What Valve+Meter Offers
  • Competitive base salary
  • Excellent medical, dental, vision benefits
  • 401(k) match + company-paid life insurance
  • Unlimited PTO
  • Fast-paced, growth-focused environment
  • Casual dress code + pet-friendly office
  • Hybrid or remote flexibility

Core Values
  • Think: Focus. Find a way forward.
  • Love: Act in the long-term best interest of another.
  • Serve: Meet expectations. Go the extra mile.
  • Transform: Create dramatic change. Be irreplaceable.
  • Be Just: Be fair and transparent. Do no harm.

Apply