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Content Optimization Manager Jobs in Texas (NOW HIRING)

Fox

Digital Content Creator

Dallas, TX

... optimization strategies. * Experience interpreting digital analytics and audience insights to inform content decisions. * Proficiency in content management systems, video publishing, live streaming ...

Conga

Content Marketing Manager

Boston, TX · On-site

Content Marketing Manager Location: Greater Boston, MA or Greater Houston, TX Reports to: Senior ... Apply SEO best practices to improve discoverability, search rankings, and organic traffic ...

PMG

SEO Senior Manager

Dallas, TX

Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy ... As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive ...

PMG

SEO Senior Manager

Dallas, TX · On-site

Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy ... As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive ...

PMG

SEO Senior Manager

Dallas, TX · On-site

Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy ... As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive ...

Citigroup, Inc.

AI Content Strategist

Irving, TX · On-site

$138K - $208K/yr

Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction. * Stakeholder Management: Work closely with the ...

Waste Management

Content Designer, Digital

Houston, TX · On-site

Ensures WM.com content is optimized for maximum SEO value in collaboration with Digital Marketing ... Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to ...

Waste Management

Content Designer, Digital

Houston, TX · On-site

Ensures WM.com content is optimized for maximum SEO value in collaboration with Digital Marketing ... Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to ...

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All JobsContent Optimization JobsContent Optimization Manager JobsContent Optimization Manager Jobs in Texas

Content Optimization Manager information

What are the key skills and qualifications needed to thrive as a content optimization manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are some common challenges content optimization managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What does a content optimization manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.
What are the most commonly searched types of Content Optimization jobs in Texas? The most popular types of Content Optimization jobs in Texas are:
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Content Optimization Manager jobs near you

Generative Engine Optimization (GEO) Consultant

Right Side Up

Austin, TX • On-site

Other

Re-posted 11 days ago

Job description

About Right Side Up
 
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
 
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
 
About the Role
 
We're seeking freelance Generative Engine Optimization (GEO) consultants to help our clients navigate the evolving landscape of AI-powered search and discovery. This role requires a unique blend of brand strategy, content expertise, and technical optimization skills to ensure our clients' content is visible and impactful across Large Language Models (LLMs) like ChatGPT, Claude, Perplexity, and emerging AI platforms. Contract projects typically range from 10-40 hours per week, depending on client needs and project scope.
Responsibilities
  • Develop overarching GEO strategies that combine content optimization, syndication, and analytics.
  • Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.
  • Create evaluation frameworks for measuring LLM visibility and impact.
  • Build content strategies based on brand segmentation and audience expertise.
  • Develop and produce optimized content specifically designed for AI discovery.
  • Create content that answers the questions your target audience is asking AI assistants.
  • Guide onsite technical optimization to improve content discoverability by LLMs.
  • Collaborate with development teams to implement technical changes.
  • Stay current on evolving best practices for AI content indexing.
  • Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms.
  • Leverage affiliate marketing and organic community building.
  • Execute PR and community engagement initiatives to amplify content reach.
  • Track and measure LLM visibility and brand mentions across AI platforms.
  • Report on GEO impact using specialized tools and analytics.
  • Provide actionable insights for continuous optimization.
Requirements
  • Strong understanding of content strategy and brand positioning.
  • Experience with content syndication across multiple platforms (Reddit, YouTube, Quora, etc.).
  • Familiarity with technical SEO principles and their application to GEO.
  • Analytics mindset with ability to measure and report on visibility metrics.
  • Creative, strategic thinking over purely quantitative analysis.
Tools & Platforms
  • Familiarity with LLM tracking tools (Profound, Scrunch, AirOps, etc.).
  • Content management and optimization tools.
  • Analytics platforms for measuring AI visibility.
Why Right Side Up
 
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.
 
Exciting opportunities are available now - apply today to join our network of experts!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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