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Content Optimization Manager Jobs in Texas (NOW HIRING)

Conga

Content Marketing Manager

Boston, TX · On-site

Content Marketing Manager Location: Greater Boston, MA or Greater Houston, TX Reports to: Senior ... Apply SEO best practices to improve discoverability, search rankings, and organic traffic ...

Citigroup, Inc.

AI Content Strategist

Irving, TX · On-site

$138K - $208K/yr

Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction. * Stakeholder Management: Work closely with the ...

PMG

SEO Senior Manager

Dallas, TX

Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy ... As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive ...

PMG

SEO Senior Manager

Dallas, TX

Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy ... As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive ...

PMG

SEO Senior Manager

Dallas, TX · On-site

Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy ... As an SEO Senior Manager, you'll play a key role in shaping organic search strategies that drive ...

Waste Management

Content Designer, Digital

Houston, TX · On-site

Ensures WM.com content is optimized for maximum SEO value in collaboration with Digital Marketing ... Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to ...

Waste Management

Content Designer, Digital

Houston, TX · On-site

Ensures WM.com content is optimized for maximum SEO value in collaboration with Digital Marketing ... Previously known as Waste Management and based in Houston, Texas, WM is driven by commitments to ...

Sally Beauty

Sr Social Media Content Creator

Plano, TX · On-site

Strong understanding of social performance metrics and the ability to use insights to inform content optimization. * Detail-oriented, organized, and able to manage multiple priorities in a fast ...

Autodesk

$78K - $139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders ... Partner with content teams, and technical stakeholders to support optimization initiatives and ...

Siege Media

SEO/GEO Team Lead

Austin, TX · On-site +1

Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective ... A history of managing client relationships and providing polished deliverables * Strong project ...

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All JobsContent Optimization JobsContent Optimization Manager JobsContent Optimization Manager Jobs in Texas

Content Optimization Manager information

What are the key skills and qualifications needed to thrive as a content optimization manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

What are some common challenges content optimization managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What does a content optimization manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.
What are the most commonly searched types of Content Optimization jobs in Texas? The most popular types of Content Optimization jobs in Texas are:
What are popular job titles related to Content Optimization Manager jobs in Texas? For Content Optimization Manager jobs in Texas, the most frequently searched job titles are:
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Content Optimization Manager jobs near you

Digital Marketing Specialist and Content II

Upbound

Plano, TX • On-site

$54K/yr

Full-time

Posted 23 days ago

Job description

Job Description:

Digital Marketing Specialist and Content II

Job Purpose: This role drives customer growth by managing and optimizing on-site content and digital experiences across Upbound Group's portfolio of brand websites. Working at the intersection of content strategy, marketing, and data-informed experimentation, this individual will use AI tools to accelerate content production, sharpen on-site messaging, and support growth-focused web experiences across all brands (Rent-A-Center, Acima, Get It Now, HomeChoice, and Upbound). This role collaborates closely with Marketing, Product Managers and Personalization teams to attract new customers, increase site engagement, and grow revenue through the website channel.

Key Responsibilities:

  • Own the planning, prioritization, and lifecycle management of website content, including content calendars, landing page roadmaps, metadata governance, legal updates, and ongoing content optimization initiatives.
  • Drive the timely delivery and implementation of content and experience updates to meet business objectives and stakeholder needs.
  • Leverage AI tools for content drafting, on-site copy optimization, and performance analysis to increase content velocity, improve relevance, and reduce time-to-publish.
  • Collaborate with the Optimization Testing team on A/B and multivariate tests for on-site retention content; support QA prior to launch and facilitate handoff of winning variations to the Product team.
  • Analyze on-site behavior, engagement metrics, and retention data to identify content gaps and opportunities; translate findings into actionable site improvements.
  • Build strong relationships with stakeholders to understand business goals, align content and digital experiences accordingly, and ensure consistent communication throughout project lifecycles to drive transparency, alignment, and successful execution.
  • Perform QA testing for Salesforce Content Management platform enhancements and updates, ensuring quality, accuracy, and alignment with business requirements across all supported businesses.
  • Collaborate with content creators to maintain a high standard of content quality and brand alignment.
  • Stay current on on-site retention strategies, AI tool capabilities, and online retail best practices while conducting research and development to identify new opportunities, improve processes, and enhance website content performance.

Job Requirements:

  • Bachelor's degree in Web Content Management, Marketing, Communications, or related field
  • 2 to 5 years of relevant experience in Marketing, Lifecycle, or digital content
  • Hands-on experience with AI content, personalization, or analytics tools
  • Knowledge of online promotion, navigation, and marketing/sales best practice standards
  • Project execution skills and the ability to gain alignment among cross-functional internal teams and external partners to deliver site updates on time
  • Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams
  • Highly organized and detail-oriented with the ability to manage multiple priorities, meet deadlines, and perform effectively in a fast-paced environment
  • Strong presentation, written, and verbal communication skills, with the ability to tailor messaging for diverse audiences, including senior leadership and executive stakeholders
  • Collaborative, proactive, and solution-oriented mindset
  • This position is an in-office role and requires attendance at the Plano, TX office

Sponsorship: Applicants mustbe authorized towork for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visaat this time.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply