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Content Optimization Manager Jobs in Texas (NOW HIRING)

Podium Education

Content Optimization Manager

Austin, TX · On-site +1

Content Optimization Manager Who We Are Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023 ...

REMOVERY LLC

SEO Manager

Austin, TX · On-site

We are seeking a Senior Web Publisher / SEO Manager to own two deeply connected functions: our ... Manage internal linking strategy, content refresh cycles, and content pruning to maintain a healthy ...

Bigcommerce

SEO Manager

Austin, TX

Content Strategy & Blog Program * Lead the blog and SEO content strategy, including editorial ... Link Building & Off-Page SEO * Manage and evaluate external link building contractors and agency ...

Feedonomics

SEO Manager

Austin, TX · On-site

Content Strategy & Blog Program * Lead the blog and SEO content strategy, including editorial ... Link Building & Off-Page SEO * Manage and evaluate external link building contractors and agency ...

REMOVERY LLC

SEO Manager

Austin, TX · On-site

We are seeking a Senior Web Publisher / SEO Manager to own two deeply connected functions: our ... Manage internal linking strategy, content refresh cycles, and content pruning to maintain a healthy ...

SolarWinds

Content Marketing Manager

Austin, TX

As a Content Marketing Manager, you will be responsible for supporting campaigns and demand ... Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and ...

SpyCloud

Manager, Content Marketing

Austin, TX · On-site

$108K - $140K/yr

As the Manager, Content Marketing at SpyCloud, you will own the strategy, execution, and ... Uphold the bar for accuracy, voice, and editorial standards. * SEO/AEO Optimization: Partner with ...

SolarWinds

Content Marketing Manager

Austin, TX · On-site

As a Content Marketing Manager, you will be responsible for supporting campaigns and demand ... Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and ...

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Content Optimization Manager information

Is SEO replaced by AI?

As a Content Optimization Manager, understanding that AI tools are increasingly used to assist SEO tasks is important. However, AI currently complements rather than replaces human expertise in keyword research, content strategy, and quality assessment, making SEO a hybrid process that benefits from both human insight and AI automation.

What are the key skills and qualifications needed to thrive as a Content Optimization Manager, and why are they important?

To thrive as a Content Optimization Manager, you need expertise in SEO, content strategy, analytics, and digital marketing, typically supported by a relevant degree and experience in content management. Familiarity with tools such as Google Analytics, SEMrush, CMS platforms, and A/B testing software is essential. Strong analytical thinking, attention to detail, and effective communication help you collaborate and drive continuous improvement. These skills and qualities are crucial for maximizing content performance, increasing audience engagement, and achieving business goals.

What is the difference between Content Optimization Manager vs Content Strategist?

AspectContent Optimization ManagerContent Strategist
Primary FocusImproving content performance through SEO, keywords, and technical enhancementsDeveloping overall content plans, themes, and messaging strategies
Skills & CertificationsSEO certifications, analytics tools, content management systemsContent marketing, branding, audience analysis
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesContent teams, marketing departments, media agencies

While both roles involve content, the Content Optimization Manager primarily focuses on enhancing existing content's visibility and performance through SEO and technical improvements. In contrast, the Content Strategist develops overarching content plans and messaging to guide content creation. Both roles often collaborate but serve different strategic and tactical purposes within content marketing.

Is SEO a high-paying skill?

SEO is considered a valuable skill for digital marketing and content optimization roles, often leading to higher salaries for specialists like Content Optimization Managers. Compensation varies based on experience, location, and industry, but SEO expertise can significantly increase earning potential in marketing and content-related jobs.

What are some common challenges Content Optimization Managers face when aligning content strategies with SEO goals?

Content Optimization Managers often encounter challenges when balancing user-focused content with technical SEO requirements. They must ensure that content is engaging and valuable to readers while also optimizing for search engine algorithms, which can sometimes have conflicting priorities. Additionally, staying updated with frequent changes in SEO best practices and communicating these updates to cross-functional teams can be demanding. Effective collaboration with writers, designers, and developers is essential to implement optimization strategies without compromising the brand's voice or user experience.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior content strategists, media directors, or digital marketing managers can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with analytics tools and content management systems.

What does an optimization manager do?

An optimization manager oversees strategies to improve the performance of digital content, websites, or marketing campaigns by analyzing data and implementing changes to increase engagement, conversions, or search engine rankings. They often use tools like analytics platforms and SEO techniques to identify areas for improvement and ensure content aligns with business goals. Strong analytical skills and knowledge of content management systems are essential for this role.

What does a Content Optimization Manager do?

A Content Optimization Manager is responsible for improving the performance and effectiveness of digital content across websites, blogs, and social media. Their main tasks include analyzing user data, implementing SEO strategies, and ensuring that content is engaging and aligned with business goals. They collaborate with writers, designers, and marketers to optimize content for both search engines and audience engagement. By regularly monitoring key metrics, they make data-driven decisions to maximize content reach and impact.
What are the most commonly searched types of Content Optimization jobs in Texas? The most popular types of Content Optimization jobs in Texas are:
What are popular job titles related to Content Optimization Manager jobs in Texas? For Content Optimization Manager jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Content Optimization Manager jobs in Texas look for? The top searched job categories for Content Optimization Manager jobs in Texas are:
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Content Optimization Manager jobs near you
Content Optimization Manager

Content Optimization Manager

Podium Education

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

Content Optimization Manager
Who We Are
Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career.
Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here's an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.
  • Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
  • Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
  • Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.  
Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.
Overview
The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints.
This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey.
This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion.
What You'll Do
Email & SMS Content Optimization
  • Write and optimize marketing emails and SMS campaigns across the student lifecycle
  • Develop high-converting subject lines, body copy, and calls to action
  • Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
  • Continuously test messaging angles, urgency, and value propositions
Landing Page Content
  • Develop and refine landing page copy to improve conversion rates
  • Optimize headlines, structure, and calls to action based on performance data
  • Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc.
Paid Social & Cross-Channel Ideation
  • Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
  • Translate high-performing email/SMS messaging into cross-channel concepts
  • Partner with Paid Media to test new creative directions and campaign themes
  • Ensure consistency of messaging across all student touchpoints including post-event communications
Content Testing & Iteration
  • Generate content ideas and variations for A/B testing across channels
  • Analyze campaign performance and recommend improvements
  • Document winning messaging and scale successful approaches across schools and programs
Student Insights & Messaging
  • Gather student feedback and identify common questions, objections, and motivations
  • Conduct student facing user-research to create customer personas
  • Translate insights into clearer, more compelling messaging across channels
  • Support development of messaging frameworks for programs, tracks, and partner schools
Qualifications
  • 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
  • Strong experience writing for short-form email and website marketing
  • Experience developing landing page or conversion-focused content
  • Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
  • Comfortable reviewing performance data and making content recommendations
  • Strong attention to detail and ability to manage multiple campaigns at once
Success in This Role
  • Improved email and SMS engagement and conversion rates
  • Increased landing page conversion rates
  • Stronger consistency in messaging across channels
  • Increased volume and quality of content testing
  • Clear, compelling communication of program value to students

What We Offer
  • Competitive salary and benefits with performance-based bonus
  • Remote, flexible work environment (and a fabulous office if you're in Austin, TX)
  • A mission-driven team that genuinely believes in what we're building
  • Real ownership and visibility-this is not a large team where work disappears into a backlog
  • The opportunity to shape how we engage higher education partners, employers, students, and the broader education-to-career ecosystem
Benefits
  • 401k, Health, Vision and Dental insurance packages
  • Short term disability insurance
  • Unlimited Paid Time Off
  • Discounted Wellhub Membership
  • Access to 3 Mental Health Applications
  • One Medical Membership
  • 8 Company-Paid for Therapy Sessions
  • Free access to upskill through our Global Experiential Programs
  • Excellent Birthing and Bonding Leave policies
  • Sleep coach for post-partum and infant coaching
  • Student and Partner focused half days every First Friday of the month
  • Extremely talented and intelligent co-workers
  • A massive impact on universities and the lives of others, every single day
 

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