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Content Manager Jobs in Rochester, NY (NOW HIRING)

Enpro

Global Marketing Communications Manager

Palmyra, NY · On-site

$110K - $178K/yr

Global Marketing Communications Manager Location: Global / Hybrid (flexible) Function: Marketing ... Define the global content strategy, including what content is created centrally vs. regionally

Varsity Tutors

Social Networking Tutor

Rochester, NY · Remote

$18 - $40/hr

Guides students through optimizing LinkedIn profiles for professional networking, creating engaging content, managing privacy settings across platforms, building a professional online presence, and ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$65K - $75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

The N2 Company

Senior Account Executive

Rochester, NY · On-site

Engage with homeowners to capture authentic, community-driven content * Manage your territory, sales pipeline, and publication operations * Partner with N2's national team for design, production ...

Gorbel, Inc.

Front-End Web Developer Co-Op

Victor, NY · On-site

$23 - $25/hr

Experience with Content Management Systems * Experience with APIs, webhooks, and data formats (JSON, XML) * Ability to communicate in English * Ability to do essential duties ADA Physical/Mental ...

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Content Manager information

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$76

How much do content manager jobs pay per hour?

As of Jul 12, 2026, the average hourly pay for content manager in Rochester, NY is $38.39, according to ZipRecruiter salary data. Most workers in this role earn between $25.87 and $44.57 per hour, depending on experience, location, and employer.

What is a Content Manager?

A Content Manager is responsible for planning, creating, editing, and publishing content across various platforms to engage target audiences and support organizational goals. They often oversee a team of writers, designers, and other contributors, ensuring that all content aligns with brand guidelines and marketing strategies. Content Managers also analyze content performance and make data-driven decisions to improve engagement and reach.

What is the role of a content manager?

A content manager is responsible for planning, creating, editing, and managing digital content across various platforms to ensure consistency, quality, and engagement. They often oversee content strategies, collaborate with writers and designers, and use tools like content management systems (CMS) to publish and update content efficiently.

What jobs will no longer exist in 2030?

By 2030, roles heavily reliant on routine manual tasks, such as data entry clerks and assembly line workers, are expected to decline due to automation and AI advancements. Content Managers may also see changes as AI tools increasingly assist with content creation and curation, but the role will likely evolve rather than disappear entirely, emphasizing skills in strategy, editing, and overseeing AI-generated content.

What is the difference between Content Manager vs Content Strategist?

AspectContent ManagerContent Strategist
Primary FocusOverseeing content creation, editing, and publishing processesDeveloping overall content plans and long-term strategies
ResponsibilitiesManaging content teams, ensuring content quality, and maintaining schedulesResearching target audiences, setting content goals, and aligning content with brand strategy
Required SkillsContent management systems, editing, project managementMarket research, content planning, analytics
Work EnvironmentCollaborative teams, marketing or media companiesStrategic planning sessions, cross-department collaboration

While both roles focus on content, the Content Manager handles day-to-day content operations, whereas the Content Strategist focuses on creating and guiding the overall content strategy to meet business goals.

What are some common challenges Content Managers face in balancing creativity with brand consistency?

Content Managers often navigate the challenge of fostering creativity while ensuring that all content aligns with established brand guidelines and messaging. Striking this balance requires close collaboration with creative teams and regular communication with marketing or branding stakeholders. Additionally, Content Managers must stay updated on brand strategy changes and provide clear feedback to contributors to maintain consistency across all channels. Successfully managing this balance not only strengthens brand identity but also keeps content fresh and engaging.

What are the key skills and qualifications needed to thrive as a Content Manager, and why are they important?

To thrive as a Content Manager, you need strong writing, editing, and organizational skills supported by a background in communications, marketing, or journalism. Familiarity with content management systems (CMS), SEO tools, analytics platforms, and sometimes certifications like HubSpot Content Marketing are typically required. Creativity, attention to detail, and effective collaboration ensure high-quality, engaging content and smooth workflow within teams. These skills are vital for maintaining brand consistency, driving audience engagement, and meeting organizational goals.

What Is a Content Manager?

A content manager, or a web content manager, creates and oversees content produced for a website. In most cases, they lead or collaborate with a marketing team to develop online material relevant to a site’s overall purpose. The content manager’s responsibilities often include creating, editing, posting, or updating content. This content is often in various media formats, like written pieces, videos, and photos.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Content Directors, Creative Directors, or Executive Producers often earn $150,000 or more annually, especially in large organizations or with extensive experience. These positions typically require strong leadership skills, industry expertise, and often involve managing teams, budgets, and strategic planning.

What jobs in the US pay 300,000 a year?

For a Content Manager, earning $300,000 annually is uncommon and typically requires senior-level experience, leadership roles, or working in high-paying industries like technology or finance. Most Content Managers earn between $60,000 and $120,000, but those in executive or specialized roles with extensive expertise can reach higher compensation. Additional skills in digital strategy, analytics, and content optimization can contribute to higher earnings.
More about Content Manager jobs
What are the most commonly searched types of Content jobs in Rochester, NY? The most popular types of Content jobs in Rochester, NY are:
What are popular job titles related to Content Manager jobs in Rochester, NY? For Content Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Manager jobs in Rochester, NY look for? The top searched job categories for Content Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Manager jobs? Cities near Rochester, NY with the most Content Manager job openings:
Content Manager jobs near you
Infographic showing various Content Manager job openings in Rochester, NY as of July 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $79,853 per year, or $38.4 per hour.
Global Marketing Communications Manager

Global Marketing Communications Manager

Enpro

Palmyra, NY • On-site

$110K - $178K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 11 days ago

Job description

Global Marketing Communications Manager 

Location: Global / Hybrid (flexible) 
Function: Marketing 
Reporting to: VP, Sales & Marketing 

Position Overview 

We are seeking a strategic and execution-focused Global Marketing Communications Manager to lead the development and orchestration of Garlock’s global marketing communications. 

This role is responsible for defining what we say, why it matters, and how it connects to customer needs globally—ensuring consistent, differentiated messaging while enabling regional teams to execute effectively in their markets. The ideal candidate combines strong strategic thinking with hands-on campaign leadership and a passion for building scalable, high-impact content and communications frameworks. 

Key Responsibilities 

Global Messaging & Positioning 

  • Define and maintain global messaging frameworks and value propositions aligned to target markets and growth opportunities 

  • Translate customer needs, market insights, and VOC into clear, differentiated messaging 

  • Ensure consistency in messaging, tone, and positioning across all regions and channels 

Campaign Strategy & Execution 

  • Develop and lead globally aligned marketing campaigns tied to strategic growth priorities 

  • Define campaign objectives, target audiences, and success metrics 

  • Partner with regional teams to enable local execution and activation of global campaigns 

  • Ensure alignment between campaign strategy and sales priorities 

Content Strategy & Governance 

  • Define the global content strategy, including what content is created centrally vs. regionally 

  • Develop scalable, modular content frameworks (campaign assets, case studies, sales tools, etc.) 

  • Establish governance to eliminate duplication and improve content efficiency across regions 

  • Ensure all content aligns with global messaging and brand standards 

Marketing Automation & Campaign Enablement 

  • Partner with the Global Digital Experience Manager to execute campaigns through marketing automation platforms 

  • Define requirements for campaign workflows, lead nurturing, and audience segmentation 

  • Ensure alignment between content, campaigns, and digital execution 

  • Support development of lead generation and nurturing strategies tied to campaign objectives 

Performance & KPI Management 

  • Define KPIs to measure campaign effectiveness, engagement, and contribution to pipeline 

  • Track and evaluate campaign performance in partnership with digital and analytics teams 

  • Use insights to continuously improve messaging, content, and campaign strategy 

Cross-Regional Collaboration 

  • Act as the central point of coordination for global marketing communications 

  • Enable regions with tools, templates, and guidance for consistent execution 

  • Facilitate collaboration and sharing of best practices across regions 

  • Ensure clear ownership and accountability across global and regional teams 

Stakeholder Alignment 

  • Partner closely with sales, product management, and leadership to ensure alignment on priorities and messaging 

  • Support product launches, key growth initiatives, and strategic opportunities with tailored messaging and campaigns 

  • Serve as a strategic advisor on communication strategies to senior leadership 

Qualifications 

  • Master’s degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience 

  • 8+ years of experience in marketing communications, campaign management, or content strategy 

  • Proven experience developing and executing integrated marketing campaigns in a B2B environment 

  • Strong experience in messaging development, content strategy, and campaign orchestration 

  • Familiarity with marketing automation and digital campaign execution 

  • Experience working in a global or multi-region organization 

  • Strong collaboration and stakeholder management skills 

  • Analytical mindset with the ability to connect marketing activities to business outcomes 

  • Excellent communication skills with the ability to translate complex concepts into clear messaging 

Preferred Experience 

  • Experience in industrial, manufacturing, or technical B2B markets 

  • Experience building or scaling global marketing frameworks and processes 

  • Exposure to product marketing, VOC programs, or market segmentation work 

Enpro carefully considers a wide range of compensation factors including the background, education, training, and experience required, as well as geographic considerations such as cost of labor, and applicable local and state laws. These considerations can cause offered compensation to vary. The hiring range for this position is typically $110,000-178,000 annually. The actual offer will be based on the individual candidate. Bonus, gainshare, and/or equity may be eligible for this position. Enpro offers a range of benefits including, but not limited to medical, dental, vision, life, 401(k) matching, and other supplemental insurance options.​ 

#Garlock

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