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Content Development Manager Jobs in Baton Rouge, LA

HGA

Proposal Manager

Baton Rouge, LA · On-site

Lead the end-to-end development of proposals issued by federal, state, and local government ... Ensure all proposal content fully addresses solicitation requirements and evaluation criteria.

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen ... Experience using AI tools to support content planning, content generation, creative development ...

SASSO

Social Media Manager

Baton Rouge, LA · Remote

The Social Media Manager develops and executes organic social media strategies that strengthen ... Experience using AI tools to support content planning, content generation, creative development ...

Centerwell

Clinical Care Nurse Educator

Baton Rouge, LA · On-site

Content Development: You develop clear, relevant, and evidence-based training materials tailored to ... High-Risk Patient Management (HRPM): By training and guiding RN Care Navigators and Outreach RNs, ...

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Lamar

Instructional Designer & Trainer

Baton Rouge, LA · On-site

$60K - $72K/yr

... content. * Training Delivery & Engagement: Skill in delivering engaging presentations and training ... Program Design & Development (in conjunction with the Professional Development Manager) * Assist ...

CenterWell

Clinical Care Nurse Educator

Baton Rouge, LA · On-site

Content Development: You develop clear, relevant, and evidence-based training materials tailored to ... High-Risk Patient Management (HRPM): By training and guiding RN Care Navigators and Outreach RNs, ...

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Showing results 21-40

All JobsContent Development JobsContent Development Manager JobsContent Development Manager Jobs in Baton Rouge, LA

Content Development Manager information

See Baton Rouge, LA salary details

$10.6K

$107.5K

$173.8K

How much do content development manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for content development manager in Baton Rouge, LA is $107,456.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,100.00 and $159,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a content development manager, and why are they important?

To thrive as a Content Development Manager, you need expertise in content strategy, project management, and editorial processes, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Strong leadership, creativity, and communication skills are essential for guiding teams and collaborating with stakeholders. These skills ensure the creation of high-quality, impactful content that aligns with business objectives and drives audience engagement.

What are the most common challenges faced by a content development manager, and how can they be addressed?

Content Development Managers often grapple with balancing high content quality with tight deadlines and managing input from multiple stakeholders. Aligning diverse perspectives while maintaining a consistent brand voice can be particularly challenging. To address these issues, it's important to establish clear content guidelines, maintain open communication within the team, and set realistic project timelines. Utilizing project management tools and regular check-ins can also help streamline workflows and ensure all team members are on the same page.

What is the difference between Content Development Manager vs Content Strategist?

AspectContent Development ManagerContent Strategist
Primary FocusOversees content creation, production, and team managementPlans and defines content strategies aligned with business goals
Required SkillsContent creation, project management, team leadershipMarket research, content planning, analytics
Work EnvironmentCollaborates with writers, designers, and editorsWorks with marketing, product teams, and executives
Common UsageUsed in media, publishing, corporate content teamsUsed in marketing, branding, digital strategy

The main difference is that the Content Development Manager focuses on managing content production and teams, while the Content Strategist concentrates on planning and defining content strategies to meet business objectives. Both roles require strong communication skills and industry knowledge, but their core responsibilities differ in scope and focus.

What does a content development manager do?

A content development manager oversees the planning, creation, and management of content for an organization or platform. They coordinate with writers, designers, and other teams to ensure content aligns with strategic goals, often using content management systems and analytics tools to measure effectiveness. Strong project management and communication skills are essential for this role.

What are popular job titles related to Content Development Manager jobs in Baton Rouge, LA?

For Content Development Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Content Development Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Content Development Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Content Development Manager jobs?

Cities near Baton Rouge, LA with the most Content Development Manager job openings:

Content Development Manager jobs near you
Infographic showing various Content Development Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 11% Part Time, 2% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $107,456 per year, or $51.7 per hour.

Director, Social Media & Communications

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 6 days ago

Job description

POSITION SUMMARY:
The Director, Social Media & Communications leads the strategy, execution, performance, and evolution of SASSO's modern communications offering across client accounts. This role sits at the intersection of social media, influencer and creator marketing, content strategy, digital engagement, public relations, reputation management, AI-enabled workflows, and measurable business impact.
This individual is responsible for building scalable communications systems that drive audience growth, community engagement, conversion support, earned visibility, brand authority, and measurable outcomes across B2B, B2C, and D2C clients. The ideal candidate brings a proven methodology, a track record of success, and a clear point of view on how modern brands earn attention, build trust, activate communities, and convert audiences across fragmented digital and media environments.
This role leads a multi-disciplinary team and partners closely with Account, Creative, Media, Digital, and Strategy teams to deliver work that is strategically aligned, culturally relevant, performance-informed, and operationally efficient. The Director, Social Media & Communications must be a dynamic player-coach who is comfortable leading amid ambiguity, influencing change, setting direction, working inside the details, and elevating the team around them.
Education and Experience:
  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, English, Digital Media, or a related field preferred.
  • 7-10 years of experience in communications, social media, influencer marketing, content strategy, public relations, or integrated marketing, preferably in an agency environment.
  • 3+ years of experience leading, managing, mentoring, or developing a multi-disciplinary team.
  • Proven track record developing successful social, content, influencer, PR, and digital engagement strategies for B2B, B2C, and/or D2C brands.
  • Demonstrated experience building scalable systems, repeatable methodologies, and performance frameworks that improve team output and client results.
  • Strong client-service background, including advising senior-level stakeholders and presenting strategic recommendations.
  • Experience integrating paid, earned, owned, shared, and creator-led channels into cohesive marketing campaigns.

Technical Skills:
  • Strong understanding of social platforms, audience behavior, community engagement, creator trends, short-form content, and platform-specific optimization.
  • Working knowledge of tools such as Sprout Social, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, native platform analytics, Cision, Meltwater, Muck Rack, or similar platforms.
  • Ability to define, track, and communicate KPIs related to engagement, reach, audience growth, conversion support, share of voice, earned visibility, influencer performance, and business impact.
  • Experience using AI tools to improve research, ideation, content development, reporting, workflow efficiency, and campaign optimization.
  • Strong writing, editing, messaging, storytelling, and editorial judgment across social, digital, PR, content, and executive communications.
  • Understanding of how communications strategy supports paid media, website performance, lead generation, reputation, community growth, and client growth.
  • Ability to build reporting frameworks, interpret performance data, and translate insights into actionable recommendations.

Behavioral Competencies:
  • Dynamic leader who can provide clarity, structure, and momentum amid ambiguity.
  • Player-coach mindset with the ability to lead strategically while staying close to the work.
  • Change-oriented and comfortable influencing new ways of thinking, working, measuring, and delivering.
  • Strong communicator who builds trust with clients, team members, and cross-functional partners.
  • Curious, adaptive, and proactive in identifying trends, opportunities, risks, and improvements.
  • Accountable, organized, and able to balance creativity, performance, process, and people leadership.
  • High standards for quality, accuracy, judgment, professionalism, and client service.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Modern Communications, Content & Digital Engagement Strategy
  • Lead integrated communications strategies across social, content, influencer, earned, owned, and digital channels.
  • Translate client business objectives into clear strategies with defined audiences, channel roles, KPIs, and measurable outcomes.
  • Build scalable content and engagement systems that support B2B, B2C, and D2C audience growth, community development, and conversion.
  • Guide messaging, campaign narratives, content pillars, editorial strategy, and platform-specific communications approaches.
  • Identify cultural, category, community, and market opportunities that help clients earn attention and strengthen relevance.

Social Media, Community Growth & Conversion
  • Lead platform-specific social strategies across channels including Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
  • Oversee social content planning, engagement strategies, community growth, trend response, and platform optimization.
  • Ensure social content is designed to drive measurable outcomes including engagement, reach, audience growth, traffic, lead generation, conversion support, and brand affinity.
  • Develop systems for social listening, audience insight, community management, and performance-informed content iteration.
  • Guide the team in translating social behavior, platform trends, and audience signals into actionable campaign recommendations.

Influencer, Creator & Partnership Strategy
  • Develop influencer, creator, and partnership strategies that align with client objectives, audience insights, brand positioning, and campaign goals.
  • Establish scalable systems for creator sourcing, evaluation, outreach, briefing, contracting support, content review, usage rights, disclosure, and reporting.
  • Evaluate creators based on audience fit, content quality, engagement, platform relevance, geographic fit, brand safety, and performance potential.
  • Collaborate with Social, Creative, Media, and Account teams to integrate creator content into broader campaign ecosystems.
  • Measure creator performance against defined KPIs including reach, engagement, traffic, conversion support, content value, and audience growth.

Public Relations, Earned Media & Reputation
  • Lead earned media and reputation strategies that strengthen credibility, visibility, authority, and client trust.
  • Oversee media relations, story development, press materials, thought leadership, awards, speaking opportunities, and community visibility initiatives.
  • Build and maintain relationships with journalists, editors, producers, community partners, creators, and relevant industry stakeholders.
  • Support crisis communications, sensitive issues, reputation management, and stakeholder messaging when needed.
  • Ensure traditional public relations efforts are integrated with social, digital, influencer, content, and performance strategies.

AI, Technology & Scalable Systems
  • Integrate AI tools into communications workflows for research, ideation, content development, versioning, trend analysis, reporting, and optimization.
  • Establish repeatable systems, templates, prompts, QA practices, and workflow standards that improve speed, quality, and scalability.
  • Use AI and emerging tools to support audience insights, content repurposing, campaign variation, social listening, and performance analysis.
  • Maintain standards for accuracy, originality, ethical use, brand voice, confidentiality, and human editorial judgment.
  • Continuously evaluate emerging platforms, tools, and technologies that can improve team capabilities and client outcomes.

Analytics, KPIs & Performance Optimization
  • Define measurable KPIs across communications programs, including engagement, reach, audience growth, community health, earned visibility, share of voice, traffic, leads, conversion support, and downstream business impact.
  • Build reporting frameworks that clearly communicate performance, insights, recommendations, and business value to internal teams and clients.
  • Use platform analytics, media monitoring, Google Analytics, social tools, and other reporting sources to evaluate campaign effectiveness.
  • Translate data into strategic recommendations that improve messaging, channel strategy, content planning, social engagement, and campaign performance.
  • Promote a test-and-learn culture that uses performance signals to continually improve client work.

Client Leadership & Cross-Functional Collaboration
  • Serve as a senior communications advisor for assigned clients, helping connect business goals to integrated communications strategies and measurable outcomes.
  • Lead client conversations, strategic planning sessions, campaign presentations, performance reviews, and recommendations with clarity and confidence.
  • Partner with Account, Creative, Media, Digital, and Strategy teams to ensure communications work supports broader campaign, brand, media, website, and conversion goals.
  • Influence cross-functional alignment in ambiguous or evolving situations by bringing structure, strategic judgment, and clear next steps.
  • Support new business through audits, strategic recommendations, proposal input, pitch development, and thought leadership.

Team Leadership & Capability Development
  • Lead, mentor, and grow a multi-disciplinary team across social media, content, public relations, influencer marketing, and communications strategy.
  • Establish clear roles, expectations, standards, workflows, and performance goals for the communications function.
  • Operate as a player-coach who can both lead the work and step into strategy, content, client, or execution needs when required.
  • Foster a culture of accountability, curiosity, collaboration, experimentation, and continuous improvement.
  • Partner with agency leadership on hiring, team structure, professional development, service expansion, and change management.

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