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Content Marketing Manager Jobs in Baton Rouge, LA

SASSO

Marketing Manager

Baton Rouge, LA

... content initiatives to amplify reach and engagement. * Coordinate email and SMS marketing efforts ... Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. * Strong ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

... content initiatives to amplify reach and engagement. * Coordinate email and SMS marketing efforts ... Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. * Strong ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

... content initiatives to amplify reach and engagement. * Coordinate email and SMS marketing efforts ... Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. * Strong ...

DR Horton

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · Remote

Content Marketing: * Develop and distribute high-quality content that educates, informs, and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · On-site

Content Marketing: * Develop and distribute high-quality content that educates, informs, and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Chartwells HE

MGR, DISTRICT MARKETING

Baton Rouge, LA · On-site

$75K - $85K/yr

Baton Rouge, Louisiana Position Title: MGR, DISTRICT MARKETING Pay Grade: 15 Reports To: Vice ... content/uploads/2023/08/2023_WageTransparency_ChartwellsHED.pdf Certain positions may require ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen ... content performance, and measurable marketing outcomes for SASSO and its clients. This role helps ...

SASSO

Social Media Manager

Baton Rouge, LA · On-site

The Social Media Manager develops and executes organic social media strategies that strengthen ... content performance, and measurable marketing outcomes for SASSO and its clients. This role helps ...

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Showing results 1-20

All JobsContent Marketing JobsContent Marketing Manager JobsContent Marketing Manager Jobs in Baton Rouge, LA

Content Marketing Manager information

See Baton Rouge, LA salary details

$28.2K

$61.1K

$101.6K

How much do content marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for content marketing manager in Baton Rouge, LA is $61,083.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,100.00 and $68,300.00 per year, depending on experience, location, and employer.

What does a content marketing manager do?

A content marketing manager oversees the creation of writing content and the digital marketing strategy for clients. As a content marketing manager, your duties involve developing compelling messaging for your clients or vendors and directing writers to craft text for online and traditional print marketing materials, such as social media posts, websites, and mailers. You may also hire and train new staff, meet with other sales and advertising managers, and cultivate client relationships. You may occasionally create content as well, but your responsibilities typically involve managing and directing other people to do so.

What does a content marketing manager do?

A Content Marketing Manager is responsible for developing, executing, and managing a company's content strategy to attract and engage target audiences. This includes creating and overseeing blog posts, social media updates, videos, newsletters, and other forms of digital content. They collaborate with writers, designers, and other marketing professionals to ensure content aligns with brand goals and drives measurable results, such as increased website traffic, lead generation, and customer engagement. Their role also involves analyzing content performance and adjusting strategies to improve effectiveness.

What are the key skills and qualifications needed to thrive as a content marketing manager?

To thrive as a Content Marketing Manager, you need expertise in content strategy, copywriting, SEO, and a background in marketing or communications. Familiarity with content management systems (like WordPress), analytics tools (such as Google Analytics), and marketing automation platforms is typically required. Exceptional creativity, project management, and collaboration skills help set top performers apart in this role. These abilities are crucial for producing engaging content that drives brand awareness, generates leads, and achieves measurable business results.

How does a content marketing manager typically collaborate with other teams within an organization?

Content Marketing Managers frequently work cross-functionally, partnering with teams such as product marketing, sales, design, and SEO. They coordinate with product experts to ensure content aligns with company offerings, collaborate with designers to create visually appealing assets, and work closely with SEO specialists to optimize content for search engines. Effective communication and project management skills are essential, as these collaborations help ensure content is both high quality and strategically aligned with broader business goals.

What is the difference between Content Marketing Manager vs Content Strategist?

AspectContent Marketing ManagerContent Strategist
Primary FocusOversees content marketing campaigns, manages teams, and drives brand awarenessDevelops content plans, defines content goals, and aligns content with business strategy
Required SkillsContent creation, campaign management, analytics, team leadershipContent planning, research, audience analysis, strategic thinking
Work EnvironmentMarketing teams, agencies, cross-department collaborationContent teams, marketing departments, strategic planning sessions
Common UsageUsed by companies to execute marketing campaignsUsed to develop content strategies and frameworks

The main difference is that a Content Marketing Manager focuses on executing and managing marketing campaigns, while a Content Strategist concentrates on planning and developing content strategies to support business goals. Both roles require strong content skills but serve different stages of the content lifecycle.

Does content marketing manager pay well?

Content marketing managers typically earn competitive salaries that vary by experience, location, and industry. According to industry data, the median annual salary ranges from $60,000 to $100,000, with higher pay possible for those with advanced skills in SEO, analytics, and content strategy. Many roles also offer bonuses and benefits based on performance.
More about Content Marketing Manager jobs

What are the most commonly searched types of Content Marketing jobs in Baton Rouge, LA?

The most popular types of Content Marketing jobs in Baton Rouge, LA are:

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For Content Marketing Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

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The top searched job categories for Content Marketing Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Content Marketing Manager jobs?

Cities near Baton Rouge, LA with the most Content Marketing Manager job openings:

Content Marketing Manager jobs near you
Infographic showing various Content Marketing Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 77% Full Time, 17% Part Time, and 6% Contract. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $61,083 per year, or $29.4 per hour.

Content Marketing Specialist

OMNI INDUSTRIES INC

Baton Rouge, LA • On-site

$72K/yr

Full-time

Posted 29 days ago

Key responsibilities

  • Develop and implement comprehensive marketing strategies aligned with Omni's product portfolio and growth objectives.

  • Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.

  • Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.

Job description

Summary:

The Content Marketing Manager is responsible for implementing Omni’s marketing and communication strategies across multiple platforms to support proprietary and private label lubricant portfolios. This hands-on role partners closely with the Category Manager to drive brand growth, customer engagement, and market expansion initiatives. The position requires strong product management capabilities, creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results.

Duties/Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with Omni’s product portfolio and growth objectives.
  • Maintain a strong understanding of the lubricant market, competitive landscape, and customer needs.
  • Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.
  • Execute marketing concepts across multiple platforms, including websites, social media, trade shows, customer memberships, and industry events.
  • Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
  • Collaborate with customers to support Private Label marketing programs, providing data-driven recommendations and best practices.
  • Support the positioning and growth of Omni’s Proprietary Brands across domestic and international markets.
  • Ensure all creative work aligns with Omni brand standards and visual identity guidelines.
  • Develop, maintain, and defend Omni’s brand standards to ensure continuity and alignment across all marketing efforts.
  • Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.
  • Support ongoing marketing campaigns, special initiatives, and continuous improvement efforts.
  • Adapt strategies proactively in response to evolving market conditions and business priorities.
  • Perform additional duties and strategic initiatives as assigned by the Category Manager in support of portfolio growth and business objectives.

Required Skills:

  • Strong understanding of B2B marketing principles, preferably within manufacturing or industrial markets.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Demonstrated ability to manage multiple projects with competing deadlines.
  • Strong organizational and time management skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze marketing data and apply insights to strategy.
  • Customer-centric mindset with strong collaboration skills.
  • Continuous improvement orientation with the ability to build scalable marketing solutions.

Education and Experience:

  • Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
  • 3–5 years of experience in marketing, graphic design, or related roles.
  • Experience in a manufacturing environment preferred, particularly with Private Label and Proprietary product lines.

Physical Requirements:

  • Prolonged periods of sitting and working at a computer.
  • Ability to attend trade shows and marketing events, which may require travel.
  • Ability to lift marketing materials and event supplies up to 25 pounds.
  • Occasional extended hours during major marketing campaigns or events.

Omni Specialty Packaging is an Equal Opportunity Employer (EOE)

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