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Consumer Research Coordinator Jobs (NOW HIRING)

VASA Fitness

Consumer Insights Manager

Greenwood Village, CO · Hybrid

$92K - $106K/yr

You'll oversee research platforms, vendors, timelines, data quality, and deliverables while turning ... Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to ...

State of South Carolina

Research Manager

Columbia, SC · On-site

$75K - $85K/yr

... consumer research methods, preferably related to marketing research; ability to design complex ... This position will supervise the Research Coordinator position. *This is a reposting. Previous ...

Shokz

User Research Specialist

Seattle, WA · On-site

Recruit participants for consumer and market research while building scalable, cost-effective ... Experience recruiting research participants and coordinating field research activities. * Strong ...

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How much do consumer research coordinator jobs pay per year?

As of Sep 2, 2026, the average yearly pay for consumer research coordinator in the United States is $80,570.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $99,500.00 per year, depending on experience, location, and employer.

What does a consumer research coordinator do?

A Consumer Research Coordinator is responsible for organizing, managing, and analyzing consumer research projects to help businesses understand their customers' behaviors, preferences, and needs. They design surveys, conduct interviews or focus groups, and interpret data to provide actionable insights for marketing, product development, and business strategy. This role often involves collaborating with other research professionals, presenting findings to stakeholders, and ensuring that research is conducted ethically and efficiently.

What are some common challenges faced by consumer research coordinators when managing multiple research projects simultaneously?

Consumer Research Coordinators often juggle several projects at once, which can present challenges in time management and prioritization. Balancing tight deadlines, coordinating with cross-functional teams, and ensuring the accuracy of data collection requires strong organizational skills and attention to detail. Additionally, adapting to last-minute changes in project objectives or client needs is common, so flexibility and clear communication are essential. Proactively setting clear timelines and regularly updating stakeholders can help mitigate these challenges.

What are the key skills and qualifications needed to thrive as a consumer research coordinator, and why are they important?

To thrive as a Consumer Research Coordinator, you need a solid background in market research, data analysis, and report writing, typically supported by a degree in marketing, business, or a related field. Familiarity with statistical analysis software (such as SPSS or SAS) and survey tools (like Qualtrics or SurveyMonkey) is commonly required. Strong organizational skills, attention to detail, and effective communication set candidates apart in this role. These skills are crucial for ensuring accurate data collection, insightful analysis, and the clear presentation of findings that drive informed business decisions.

What is the difference between Consumer Research Coordinator vs Market Research Analyst?

AspectConsumer Research CoordinatorMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, business, or statistics; often requires analytical skills and familiarity with research tools
Work EnvironmentTypically in marketing departments, research firms, or consumer-focused companiesOften in marketing, consulting firms, or corporate strategy teams
Employer & Industry UsageUsed by consumer goods companies, retail, and service industries to understand customer preferencesCommon in market analysis, advertising, and consulting sectors to evaluate market trends

The Consumer Research Coordinator focuses on gathering and analyzing consumer data to inform marketing strategies, often working directly with consumers. In contrast, the Market Research Analyst conducts broader market trend analysis, competitive research, and data interpretation to support business decisions. Both roles require strong analytical skills and familiarity with research tools, but their focus and application differ within the industry.

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Cities with the most Consumer Research Coordinator job openings:

What are the most commonly searched types of Consumer Research jobs?

The most popular types of Consumer Research jobs are:

What states have the most Consumer Research Coordinator jobs?

States with the most job openings for Consumer Research Coordinator jobs include:

What job categories do people searching Consumer Research Coordinator jobs look for?

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Consumer Research Coordinator jobs near you
Infographic showing various Consumer Research Coordinator job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $80,570 per year, or $38.7 per hour.

Consumer Insights Manager

VASA Fitness

Greenwood Village, CO • Hybrid

$92K - $106K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

VASA Fitness rating

5.1

Company rating: 5.1 out of 10

Based on 36 frontline employees who took The Breakroom Quiz

52nd of 63 rated gym and leisure clubs

Job description

POSITION TITLE: Consumer Insights Manager
REPORTS TO: Director of Consumer Insights
LOCATION: Corporate -- CO Office
Hybrid schedule (Tuesday, Wednesday, Thursday in office)
COMPENSATION: $92,000-$106,500 annual

JOIN OUR TEAM

VASA Fitness is growing rapidly—and we’re investing in a stronger understanding of the members and communities we serve. We’re looking for a Consumer Insights Manager who wants to work inside a growing brand, close to the teams using the research, and take ownership from program launch through organizational integration.

This role will help manage and scale VASA’s established Voice of Customer, brand-tracking, and member research programs. You’ll oversee research platforms, vendors, timelines, data quality, and deliverables while turning complex findings into clear, compelling presentations that teams across the organization can understand and use.

This is an ideal opportunity for someone with a consumer research background who also enjoys the operational side of insights: creating structure, keeping multiple programs moving, and helping make consumer insights accessible and useful across the organization. With significant investment in VASA’s insights capabilities and strong support from leadership, you’ll join at an exciting stage in the brand’s growth and help shape how the voice of the consumer is shared throughout the organization.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

  • Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

The Consumer Insights Manager supports VASA Fitness's growing Consumer Insights function by owning the platforms, programs, data, and deliverables that bring consumer research to life across the business. This role designs and executes qualitative and quantitative research, maintains active listening and member community programs, ensures data quality, and translates findings into clear, actionable insights. Working closely with the Director of Consumer Insights and cross-functional partners, the Consumer Insights Manager helps scale the function and strengthens how consumer insight informs marketing strategy, operations, product launches, and long-term planning.

KEY RESPONSIBILITES AND COMPETENCIES
  • Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.
  • Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.
  • Own response coding, open-text quality assurance, and data integrity across active listening programs.
  • Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.
  • Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to-wave analysis.
  • Monitor social listening signals and synthesize findings into regular reporting that complements structured VoC programs.
  • Proactively track consumer and fitness industry trends and surface relevant market context that enriches primary research findings.
  • Synthesize research findings into clear, draft-ready deliverables, including research summaries, presentations, and data pulls for cross-functional partners.
  • Partner closely with CRM, data, and analytics teams to connect behavioral data with attitudinal insights, including using Databricks to pull, validate, and enrich research datasets.
  • Support creative and product decisions through structured concept and copy testing.
  • Partner with the Director of Consumer Insights to develop AI-assisted research workflows, including prompt-driven synthesis, automated survey logic, and repeatable processes that reduce time from data to decision.
  • Coordinate research vendors and manage timelines, deliverables, day-to-day relationships, and work within established budgets.
  • Manage research projects and cross-functional requests in Asana, maintaining visibility to timelines, deliverables, and stakeholder needs.

QUALIFICATIONS

  • 3-5 years of experience in consumer insights, market research, or a related field.
  • Hands-on Qualtrics experience, including survey programming, logic builds, and data management.
  • Familiarity with online research communities or member panels; direct experience managing a community or panel is strongly preferred.
  • Comfort working with social listening tools.
  • Strong data hygiene and quality-assurance skills, with the ability to identify and resolve data issues before they affect downstream work.
  • Curiosity about AI and its impact on research workflows; experience using AI tools for synthesis, reporting, survey design, or integration into research technology stacks is a strong differentiator.
  • Comfort partnering with data and analytics teams and working with research and behavioral datasets.
  • Clear written and verbal communication skills, with the ability to translate complex or messy data into actionable insights for non-research audiences.

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

  • Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
  • Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
  • Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
  • Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

VASA Fitness is an Equal Opportunity Employer

Location: 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111

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