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Consumer Product Research Jobs (NOW HIRING)

Stripe

Consumer Product Marketing Lead, Link

New York, NY · On-site +1

$168K/yr

Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and ... Drive consumer research and insights : Commission and synthesize user research, behavioral ...

AXS

Director, Consumer Product

Los Angeles, CA

$251K - $262K/yr

Conduct user research and analyze data to drive decision-making and continuous improvement ... consumer-facing digital products across web and mobile app platforms * 5+ years of experience ...

Meta

Consumer Product Marketing Manager

New York, NY

$130K/yr

As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and ... Research and Data Science, ensuring we're deepening audience understanding and delivering user ...

NBCUniversal

Director, UX Research

New York, NY

The position will lead and execute research on the Product Research and Consumer Insights team and will focus on key timely and critical bodies of work -- answering questions like: how should ...

AEG Worldwide

Director, Consumer Product

Los Angeles, CA · On-site

$251K - $262K/yr

Conduct user research and analyze data to drive decision-making and continuous improvement ... consumer-facing digital products across web and mobile app platforms * 5+ years of experience ...

AEG Worldwide

Director, Consumer Product

Los Angeles, CA · On-site

$251K - $262K/yr

Conduct user research and analyze data to drive decision-making and continuous improvement ... consumer-facing digital products across web and mobile app platforms * 5+ years of experience ...

Meta

Consumer Product Marketing Manager

New York, NY · On-site

$130K - $188K/yr

... Research and Data Science, ensuring we're deepening audience understanding and delivering user ... consumer products • Experience developing, driving and measuring analytically rigorous full ...

AXS

Director, Consumer Product

Los Angeles, CA · On-site

$251K - $262K/yr

Conduct user research and analyze data to drive decision-making and continuous improvement ... consumer-facing digital products across web and mobile app platforms * 5+ years of experience ...

NBCUniversal

Director, UX Research

Manhattan, NY

The position will lead and execute research on the Product Research and Consumer Insights team and will focus on key timely and critical bodies of work - answering questions like: how should ...

Medela

Product Manager, Consumer

Mchenry, IL · On-site

Partner closely with Marketing, Sales, R&D, Finance, Supply Chain, and Operations to achieve ... Product Manager, Consumer * Bachelor's degree in Business, Marketing, Engineering, or a related ...

NBCUniversal

Director, UX Research

Manhattan, NY · On-site

The position will lead and execute research on the Product Research and Consumer Insights team and will focus on key timely and critical bodies of work -- answering questions like: how should ...

Medela

Product Manager, Consumer

Mchenry, IL · Hybrid

Partner closely with Marketing, Sales, R&D, Finance, Supply Chain, and Operations to achieve ... Product Manager, Consumer * Bachelor's degree in Business, Marketing, Engineering, or a related ...

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Consumer Product Research information

See salary details

$26.5K

$97.4K

$208K

How much do consumer product research jobs pay per year?

As of Aug 24, 2026, the average yearly pay for consumer product research in the United States is $97,379.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What is consumer product research?

Consumer product research is the process of studying consumer preferences, behaviors, and feedback to help companies design, improve, or market their products. It involves methods like surveys, focus groups, and product testing to gather data on how people interact with or perceive a product. The insights gained help businesses make informed decisions about product development, pricing, packaging, and advertising. By understanding consumer needs and trends, companies aim to create products that better meet market demands and stand out from competitors.

What are the key skills and qualifications needed to thrive as a consumer product researcher?

To thrive as a Consumer Product Researcher, you need strong analytical skills, a background in market research or related fields, and familiarity with statistical analysis. Proficiency in tools like SPSS, Excel, survey platforms, and sometimes experience with qualitative research software or certifications in market research are common requirements. Excellent communication, creativity, and curiosity help you distill insights and collaborate with cross-functional teams. These skills are crucial for generating actionable consumer insights that drive product development and business success.

What are some common challenges faced in a consumer product research role, and how can they be addressed?

Professionals in Consumer Product Research often encounter challenges such as interpreting ambiguous consumer feedback, balancing qualitative insights with quantitative data, and keeping up with rapidly changing market trends. To address these, it's important to use a mix of research methodologies, collaborate closely with cross-functional teams like marketing and product development, and continuously update research tools and knowledge. Regular communication and sharing findings with stakeholders can also ensure research insights are actionable and aligned with business goals.

What is the difference between Consumer Product Research vs Market Analyst?

AspectConsumer Product ResearchMarket Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; research certificationsBachelor's in Economics, Business, or related fields; analytical skills
Work EnvironmentResearch firms, product companies, retailFinancial institutions, consulting firms, corporate strategy
Employer & Industry UsageConsumer goods, retail, manufacturingFinance, consulting, market intelligence
Search & Comparison IntentUnderstanding product preferences, consumer insightsMarket trends, industry analysis

Consumer Product Research focuses on analyzing consumer preferences and product feedback to improve offerings, while Market Analysts evaluate broader market trends and industry data to inform strategic decisions. Both roles require research skills but serve different strategic purposes within the industry.

More about Consumer Product Research jobs

What states have the most Consumer Product Research jobs?

States with the most job openings for Consumer Product Research jobs include:

What job categories do people searching Consumer Product Research jobs look for?

The top searched job categories for Consumer Product Research jobs are:

Consumer Product Research jobs near you
Infographic showing various Consumer Product Research job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 17% Part Time, 2% Contract, and 1% Nights. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $97,379 per year, or $46.8 per hour.

Consumer Product Marketing Lead, Link

Stripe

New York, NY • On-site, Remote

$168K/yr

Full-time

Re-posted 4 days ago

Job description

About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies-from the world's largest enterprises to the most ambitious startups-use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
We're looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe's digital wallet, already used by 250+ million consumers, with millions more joining the network every month. This role sits at the center of Stripe's consumer ambitions-translating Link's product innovations into compelling narratives that drive discovery, adoption, and loyalty at scale.
What you'll do
As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network-and bring the next hundreds of millions of shoppers into the network.
  • Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
  • Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
  • Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
  • Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
  • Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.
  • Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix.
  • Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners.

Who you are
  • An expert in consumer product marketing: You have a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech. You know how to earn consumer trust and translate product complexity into clear, irresistible value.
  • A sharp strategist and structured thinker: You can synthesize research, competitive signals, and product data into a compelling point of view, and you're confident presenting that perspective to senior leadership.
  • Highly cross-functional: You're a natural collaborator who holds your own in product discussions, aligns with brand and creative teams, and influences without authority across a matrixed organization.
  • Data-driven and measurement-minded: You define success in metrics, know how to attribute marketing activities to consumer outcomes, and use data to continuously improve your approach.
  • Comfortable with ambiguity: You thrive in fast-moving, zero-to-one environments and are energized by the challenge of building new capabilities at scale.

Minimum requirements
  • 10+ years of experience in product marketing, with 5+ years in B2C products
  • Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
  • Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
  • Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
  • Demonstrated success working cross-functionally across product, brand, creative, and analytics teams

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