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Consumer Product Research Jobs (NOW HIRING)

Stripe

Consumer Product Marketing Lead, Link

Seattle, WA · On-site

$175K/yr

Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and ... Drive consumer research and insights : Commission and synthesize user research, behavioral ...

Stripe

Consumer Product Marketing Lead, Link

New York, NY · On-site +1

$168K/yr

Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and ... Drive consumer research and insights : Commission and synthesize user research, behavioral ...

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Consumer Product Research information

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$26.5K

$97.4K

$208K

How much do consumer product research jobs pay per year?

As of Jun 13, 2026, the average yearly pay for consumer product research in the United States is $97,379.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Product Research vs Market Analyst?

AspectConsumer Product ResearchMarket Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; research certificationsBachelor's in Economics, Business, or related fields; analytical skills
Work EnvironmentResearch firms, product companies, retailFinancial institutions, consulting firms, corporate strategy
Employer & Industry UsageConsumer goods, retail, manufacturingFinance, consulting, market intelligence
Search & Comparison IntentUnderstanding product preferences, consumer insightsMarket trends, industry analysis

Consumer Product Research focuses on analyzing consumer preferences and product feedback to improve offerings, while Market Analysts evaluate broader market trends and industry data to inform strategic decisions. Both roles require research skills but serve different strategic purposes within the industry.

What is consumer product research?

Consumer product research is the process of studying consumer preferences, behaviors, and feedback to help companies design, improve, or market their products. It involves methods like surveys, focus groups, and product testing to gather data on how people interact with or perceive a product. The insights gained help businesses make informed decisions about product development, pricing, packaging, and advertising. By understanding consumer needs and trends, companies aim to create products that better meet market demands and stand out from competitors.

What are some common challenges faced in a Consumer Product Research role, and how can they be addressed?

Professionals in Consumer Product Research often encounter challenges such as interpreting ambiguous consumer feedback, balancing qualitative insights with quantitative data, and keeping up with rapidly changing market trends. To address these, it's important to use a mix of research methodologies, collaborate closely with cross-functional teams like marketing and product development, and continuously update research tools and knowledge. Regular communication and sharing findings with stakeholders can also ensure research insights are actionable and aligned with business goals.

What are the key skills and qualifications needed to thrive as a Consumer Product Researcher, and why are they important?

To thrive as a Consumer Product Researcher, you need strong analytical skills, a background in market research or related fields, and familiarity with statistical analysis. Proficiency in tools like SPSS, Excel, survey platforms, and sometimes experience with qualitative research software or certifications in market research are common requirements. Excellent communication, creativity, and curiosity help you distill insights and collaborate with cross-functional teams. These skills are crucial for generating actionable consumer insights that drive product development and business success.
More about Consumer Product Research jobs
What states have the most Consumer Product Research jobs? States with the most job openings for Consumer Product Research jobs include:
What job categories do people searching Consumer Product Research jobs look for? The top searched job categories for Consumer Product Research jobs are:
Consumer Product Research jobs near you
Infographic showing various Consumer Product Research job openings in the United States as of June 2026, with employment types broken down into 69% Full Time, 29% Part Time, 1% Temporary, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $97,379 per year, or $46.8 per hour.
Sr. Scientist, R&D - Consumer Experience (CX) Product Insights

Sr. Scientist, R&D - Consumer Experience (CX) Product Insights

Kraft Heinz Company

Glenview, IL • On-site

$89K - $112K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Kraft Heinz rating

7.0

Company rating: 7.0 out of 10

Based on 119 frontline employees who took The Breakroom Quiz

193rd of 382 rated food and drinks producers

Job description

Job Description
Job Purpose
The Senior Scientist for CX Product Insights leads consumer experience learning plans and product research for an assigned set of brands/platforms within the Kraft Heinz North American Zone. You'll proactively define key information needs and design fit-for-purpose research approaches with appropriate methodological rigor to answer critical business and technical questions, guiding product and packaging development from ideation through launch readiness. You synthesize learning into decision-ready recommendations and clear experience requirements that enable winning renovation and innovation, while demonstrating best-in-class CX tools, methods, and ways of working across the business. You'll partner closely with R&D (Product & Process Development, Packaging, Sensory), Marketing/Brand, Insights, Culinary, and external suppliers to ensure consumer learning is converted into practical product, packaging, and technical decisions.
Essential Functions & Responsibilities
  • Provide consumer experience (CX) leadership for the assigned portfolio/projects.

  • Lead day-to-day CX learning plan execution, aligning research to the highest-value business and technical decisions at each milestone (prototyping, qualification, launch readiness).

  • Ensure projects enter and exit key development stages with clear, validated CX direction and appropriate documentation.

  • Design and execute qualitative and quantitative research focused on product and package experience.

  • Identify actionable recommendations from CX research for assigned categories/brands, synthesizing findings across phases and relevant data sources.

  • Translate consumer needs and Jobs-to-Be-Done into clear product and packaging experience targets, design criteria, and requirements that teams can apply in development and qualification.

  • Deliver decision-ready recommendations ("so what / now what") that clarify risks, tradeoffs, and next steps, and drive cross-functional alignment.

  • Manage external research suppliers: scoping, proposals, timelines, budgets, quality expectations, fieldwork oversight, and deliverable quality.

  • Lead multiple projects with effective prioritization, operating discipline, documentation, and stakeholder communication.

  • Ensure compliance with data integrity and privacy requirements.

Expected Experience & Required Skills
  • Bachelor's degree required; advanced degree preferred in Engineering, Food Science, Physical Science, Consumer Behavior/Psychology, Industrial Design, or Marketing with a strong consumer research focus. Marketing Research professional certification also relevant.

  • Minimum of 4+ years (BS) or 3+ years (MS) in consumer/product research or consumer experience roles supporting product development and commercialization, CPG strongly preferred , food & beverage ideal.

  • Demonstrated ability to translate consumer learning into actionable direction that informs product and package decisions.

  • Qualitative and quantitative research capability: study design, instrument development, synthesis, and storytelling.

  • Comfort with common research, survey/testing, and analysis platforms.

  • Cross-functional collaboration and stakeholder management in a matrixed environment.

  • Project management strength: prioritization, navigating ambiguity, attention to detail, and on-time delivery.

  • Clear written and verbal communication; ability to work both independently and collaboratively.

  • Analytical problem-solving with high detail orientation.

  • Ability to manage multiple priorities.

  • May provide informal mentorship or guidance to junior team members.

Work Environment & Schedule
We believe the office is a critical driver of innovation, connection, and development, but also realize providing flexibility to our employees is critical. To create a more agile and modern workplace, this position will be able to work virtually for up to two days each week and will be expected to work in-person at the assigned work location at least three days per workweek.
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)
Glenview R&D Center, Heinz Innovation Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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