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Consumer Market Research Jobs (NOW HIRING)

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Bachelor's degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred * 5+ years of consumer market research ...

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Consumer Market Research information

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How much do consumer market research jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer market researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.

What are some common challenges faced by professionals in consumer market research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

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Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $131,871 per year, or $63.4 per hour.

Market Research Interviewer- Consumer Insights

Universal Creative

Orlando, FL • On-site

$20.25/hr

Part-time

This job post has expired today. Applications are no longer accepted.

Job description

Market Research Interviewer- Consumer Insights

Apply now Job no: 664282
Work type: Casual (Part-Time)
Location: Orlando
Categories: Finance, Orlando - Park Hourly Generic

JOB SUMMARY:

Help Universal Orlando Resort learn about and improve the experiences of our guests. Interview Specialist 1 will play a key role in assisting the Consumer Insights team in providing business critical information about our guests: where they're from, why they're here, and what they love (and don't) about their experiences with us. The main role is to intercept and qualify guests across Universal Orlando properties to determine whether they are eligible and willing to share feedback with us on a range of topics. Conduct structured surveys with guests and occasionally conduct observations and solicit more open-ended feedback from guests.

Pay Rate: $20.25

MAJOR RESPONSIBILITIES:
  • Intercept, recruit, qualify, and complete surveys with guests in a high paced environment at park entrance and exit to obtain information regarding origin and overall park experience, while meeting daily quotas and following specified protocols and guidelines. Includes set up and breakdown of materials.
  • Intercept, recruit and qualify guests in a high paced environment to complete self-administered surveys, including but not limited to QR code surveys on various topics, while meeting daily quotas and following specified protocols and guidelines. Includes set up and breakdown of materials.
  • Conduct brief, semi-structured interviews with guest to collect close and open-ended data on topics of interest. Quickly and faithfully record/type open-ended responses into an iPad and consistently and accurately code responses while meeting daily quotas and following specified protocols and guidelines. Includes set up and breakdown of materials
  • Conduct fixed counts/observations of guest behaviors, interactions, or other observable phenomenon
  • Recruit for focus groups, interviews, and usability studies as needed
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Perform other duties, as assigned
EDUCATION:

High school degree or GED is required.

EXPERIENCE: 

Prior research interviewing experience or guest services experience would be a plus; or equivalent combination of education and experience. In addition, applicants should be able to demonstrate the following:

  • Demonstrated ability to strictly adhere to protocols and guidelines
  • Strong interpersonal communication skills; experience approaching and engaging strangers a plus
  • Excellent listening skills and the ability to retain information as people speak
  • Organizational and time management skills
  • Integrity, honesty, and a commitment to the quality, reliability, and confidentiality of data
  • An openness to improve, learn from constructive feedback, and work as a team
  • Flexibility to shift between tasks, manage multiple tasks
  • Ability to accurately and legibly document information
  • Comfort using technology including conducting surveys on tablets, laptops, and iPads. Assist Coordinators and Senior Interviewers with equipment set up and breakdown as needed (iPads, tablets, etc.)
  • Proficiency reading, typing, speaking, and understanding English
  • Ability to walk or stand for extended periods of time as well as adjust to surrounding environment including all encountered outdoor weather conditions.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2026 Universal Studios. All rights reserved. EOE

#LI-DNI

Advertised: Jul 1 2026 Eastern Daylight Time
Applications close:

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