ZipRecruiter

Log In

1

Consumer Market Research Jobs (NOW HIRING)

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Bachelor's degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred * 5+ years of consumer market research ...

previous page

Showing results 41-60

All JobsConsumer Market Research Jobs

Consumer Market Research information

See salary details

$33

$63

$103

How much do consumer market research jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in consumer market research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

What are the key skills and qualifications needed to thrive as a consumer market researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.
More about Consumer Market Research jobs
What cities are hiring for Consumer Market Research jobs? Cities with the most Consumer Market Research job openings:
What states have the most Consumer Market Research jobs? States with the most job openings for Consumer Market Research jobs include:
What job categories do people searching Consumer Market Research jobs look for? The top searched job categories for Consumer Market Research jobs are:
Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $131,871 per year, or $63.4 per hour.

Consumer Insights Lead

Silgan Dispensing Systems

Richmond, VA • On-site, Remote

$95K/yr

Full-time

Posted 11 days ago

Job description

Make an impact through consumer insights.
We are looking for a strategic, curious, and data-driven Consumer Insights Lead to help shape business decisions by turning consumer behavior into actionable insights. In this role, you will partner closely with Marketing, Sales, Innovation, and Leadership to identify opportunities, influence strategy, and champion the voice of the consumer across the organization.
What You'll Do
  • Lead qualitative and quantitative consumer research projects from design through execution.
  • Analyze consumer, market, and competitive trends to identify opportunities and risks.
  • Translate complex data into clear, actionable recommendations for business leaders.
  • Partner cross-functionally to support innovation, product development, brand strategy, and commercial initiatives.
  • Develop presentations and executive-ready reports that influence strategic decisions.
  • Manage external research vendors and research budgets as needed.
  • Champion a consumer-first mindset throughout the organization.

What We're Looking For
  • Bachelor's degree in Marketing, Business, Psychology, Market Research, or a related field.
  • 5+ years of experience in consumer insights, market research, or customer analytics.
  • Strong analytical skills with experience interpreting qualitative and quantitative data.
  • Excellent presentation, storytelling, and communication skills.
  • Experience with survey platforms, syndicated data, and consumer research methodologies.
  • Advanced proficiency in Microsoft Excel and PowerPoint.

Why this role?
You'll have the opportunity to influence key business decisions, collaborate with talented cross-functional teams, and help shape the future of our brands through meaningful consumer insights
Why Silgan?
Join a global organization where innovation, teamwork, inclusion, and continuous improvement drive everything we do. You'll have the opportunity to grow your HR technology career while supporting employees around the world.
Ready to build your future with us? Apply today!
The anticipated starting salary for this position is $95,000. Final compensation may be higher and will be commensurate with the selected candidate's experience, qualifications, and overall value they bring to the organization.
Equal Employment Opportunity
Silgan Dispensing is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable federal, state, or local law.
LIMITATIONS AND DISCLAIMER
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.
Silgan is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital status, or the presence of a disability, which would not prevent the performance of essential job duties with, or without reasonable accommodation of any other protective status.
Silgan is a drug-free workplace.

Apply