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Consumer Market Research Jobs (NOW HIRING)

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our ... In this role, you will be the operational engine behind our market research initiatives, operating ...

Capital One

Manager, Market Research (IC)

Mclean, VA · On-site

Manager, Market Research (IC) Manager, Market Research As a Manager, Market Research supporting ... Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

RaceTrac

Senior Market Research Analyst

Atlanta, GA

The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by ... This role will support all departments, providing actionable industry and consumer insights ...

Fellowes Brands

Consumer Insights Analyst

Schaumburg, IL · On-site

$105K - $125K/yr

Bachelor's degree in marketing, business, analytics, market research, statistics, economics, or a related field. * Prefer at least 6 years of experience in consumer insights, category analytics ...

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Consumer Market Research information

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How much do consumer market research jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in consumer market research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

What are the key skills and qualifications needed to thrive as a consumer market researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.
More about Consumer Market Research jobs
What cities are hiring for Consumer Market Research jobs? Cities with the most Consumer Market Research job openings:
What states have the most Consumer Market Research jobs? States with the most job openings for Consumer Market Research jobs include:
What job categories do people searching Consumer Market Research jobs look for? The top searched job categories for Consumer Market Research jobs are:
Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $131,871 per year, or $63.4 per hour.

Consumer Insights Manager

Swisher

Jacksonville, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

Job description

Swisher is a leading lifestyle brand for adult consumers headquartered in Jacksonville, Florida. Our superior customer relationships, innovative thinking, and action have driven the company to grow and adapt for over 160 years. The legendary company we are today is a result of our unrelenting drive to shape the experiences of tomorrow.
As we shape the future, we are looking for people to continue to build on our history of pushing boundaries, shattering expectations, and evolving to solidify connections with adult consumers. In pursuing our mission, we require a passionate team of diverse backgrounds, viewpoints, and ideas. Our strong brand heritage provides our employees with challenging and rewarding careers, along with real growth opportunities.
We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our portfolio of emerging products. In this role, you will be the operational engine behind our market research initiatives, operating within a company culture that embraces a true "invest-to-grow" mindset. You will execute qualitative and quantitative studies to uncover consumer motivations, track market trends, and help navigate high-velocity growth channels within a regulated landscape.
Key Responsibilities
  • Design and manage ongoing and ad-hoc qualitative and quantitative market research programs, including brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, and ethnographies
  • Lead the day-to-day execution of research projects, including survey design, discussion guide development, fieldwork coordination, data analysis, and synthesis
  • Create and present clear, impactful reports and summaries for stakeholders
  • Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to identify research needs and apply findings to business decisions
  • Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and growth opportunities and present findings through compelling storytelling
  • Coordinate with external research vendors and manage research tools to ensure projects are completed on time and within budget
  • Build and maintain collaborative relationships with research vendors and partners

Qualifications
  • Bachelor's degree in marketing, business, research, psychology or related field
  • 5-7 years of relevant experience in consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG) industry
  • Demonstrated experience supporting or leading qualitative and quantitative research methodologies, including focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF, brand tracking, and shopper research
  • Experience in utilizing and interpreting syndicated market data sources such as Circana (IRI), Numerator, and Quantilope
  • A natural curiosity about human behavior and a passion for understanding the "why" behind consumer decisions
  • Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platforms (e.g., Qualtrics, SurveyMonkey)
  • Strong analytical, presentation, storytelling, project management, and communication skills
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Excellent interpersonal and cross-functional collaboration skills
  • Travel: Up to 20%

Preferred Qualifications
  • Master's degree in marketing, business, research, psychology, or related field
  • 7+ years experience in marketing, communications, business development, brand management, consulting, and/or analytics

What We Offer
  • Base salary and bonus program
  • Medical, dental, vision, life insurance effective on date of hire
  • Generous 401(k) Plan
  • Defined Contribution Plan
  • Paid vacation and paid holidays
  • Tuition reimbursement

Official Contact Information
  • Email: All official emails will come from an @Swisher.com address
  • Website: Verify job listings and contact details on https://careers.swisher.com

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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