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Consumer Market Research Jobs (NOW HIRING)

Apple

Market Research Data Analyst

Cupertino, CA · On-site

If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you. As a Market Research Data Analyst, you will own ...

Capital One

Manager, Market Research (IC)

Chicago, IL · On-site

Manager, Market Research (IC) Manager, Market Research As a Manager, Market Research supporting ... Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology ...

RaceTrac

Senior Market Research Analyst

Atlanta, GA

The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by ... This role will support all departments, providing actionable industry and consumer insights ...

Tatcha

Manager, Consumer Insights

San Francisco, CA

$100K - $115K/yr

Key Responsibilities Consumer & Market Research * Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims ...

Thesis

Consumer Insights Manager

New York, NY · On-site

$100K - $150K/yr

Brand and Market Analysis * Conduct competitive analysis and category research to assess market dynamics and identify whitespace opportunities. * Support brand strategy projects by integrating ...

Apple

Market Research Data Analyst

Cupertino, CA

$117K - $221K/yr

If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you. Description As a Market Research Data Analyst ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

... consumer insights and brand strategy. With offices in the heart of Chicago and New York, we are evolving to become one of the most desired market research consultancies in the world. As a manager ...

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Consumer Market Research information

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$33

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$103

How much do consumer market research jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Consumer Market Research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

What are the key skills and qualifications needed to thrive as a Consumer Market Researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.
More about Consumer Market Research jobs
What cities are hiring for Consumer Market Research jobs? Cities with the most Consumer Market Research job openings:
What states have the most Consumer Market Research jobs? States with the most job openings for Consumer Market Research jobs include:
What job categories do people searching Consumer Market Research jobs look for? The top searched job categories for Consumer Market Research jobs are:
Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of June 2026, with employment types broken down into 70% Full Time, and 30% Part Time. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $131,871 per year, or $63.4 per hour.
Market Research Data Analyst

Market Research Data Analyst

Apple

Cupertino, CA • On-site

Full-time

Posted 17 days ago

Apple rating

8.1

Company rating: 8.1 out of 10

Based on 661 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers

Job description

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. ..Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a survey data analyst to provide critical customer insights that will shape our product and marketing strategies. We're looking for a practitioner who is an expert in analytics and data science, understands innovative research methodologies, and has extensive experience translating complex data into clear business insights. If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you.
As a Market Research Data Analyst, you will own the data analysis lifecycle, from ensuring data quality to delivering streamlined analysis. Your work will directly support important decisions and help enhance Apple's market research capabilities by turning raw data into actionable recommendations.
4+ years of experience in customer insights or market research, either at a CPG or consumer technology company or a market research firm.Bachelor's degree in a quantitative or human-behavior field (e.g., Statistics, Economics, CS, Psychology) or equivalent experience.Strong communication and data visualization skills, with the ability to explain complex findings simply and persuasivelyDeep expertise in analyzing large-scale survey data using code, with proficiency in: Python (Pandas) or R; SQL for querying large datasets; Jupyter Notebook or similar environments.Experience with survey platforms (e.g., Qualtrics, Decipher, SurveyMonkey).Solid foundation in statistics as it applies to survey design and analysis.
Experience building dashboard and visualizations in Tableau or other BI tools.Familiarity with and curiosity about using AI for workflow improvement and data analysis.Experience working in a global, fast-paced, and matrixed environment.A proven track record of solving business problems using data-science-drive solutions.

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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