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Consumer Market Research Jobs (NOW HIRING)

McCormick & Company, Incorporated

NY · On-site

$50 - $70/hr

You will learn how consumer research informs brand strategy, innovation and business decisions in a ... Develop market research surveys on survey platforms, analyse and create reports of results, (with ...

New

Apple

Market Research Analyst

Cupertino, CA · On-site

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

Socket.dev

Market Research Analyst

Cupertino, CA · On-site

$120 - $180/hr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

New

MOTA

Market Research Analyst

Sunnyvale, CA · On-site

Frequently review consumer electronic websites such as KickStarter, Wired, and TechCrunch. * Assess ... Perform market research and build competitive landscape analysis. * Conduct consumer studies and ...

Apple

Market Research Analyst

Cupertino, CA

$149K - $280K/yr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

Swisher

Consumer Insights Manager

Jacksonville, FL

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our ... In this role, you will be the operational engine behind our market research initiatives, operating ...

Apple Inc.

Market Research Analyst

Cupertino, CA · On-site

$150 - $280/hr

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

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Consumer Market Research information

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How much do consumer market research jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer market researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.

What are some common challenges faced by professionals in consumer market research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

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What cities are hiring for Consumer Market Research jobs?

Cities with the most Consumer Market Research job openings:

What states have the most Consumer Market Research jobs?

States with the most job openings for Consumer Market Research jobs include:

What job categories do people searching Consumer Market Research jobs look for?

The top searched job categories for Consumer Market Research jobs are:

Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $131,871 per year, or $63.4 per hour.

CONSUMER & MARKET INSIGHT ANALYST, EMEA

McCormick & Company, Incorporated

NY • On-site

$50 - $70/hr

Other

Posted yesterday

New

McCormick & Company rating

8.2

Company rating: 8.2 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

70th of 443 rated food and drinks producers

Job description

Stefanowo, Poland

Are you curious about what drives consumer choices? Do you enjoy working with data, spotting patterns, and turning information into clear stories?

This is an exciting entry-level opportunity to start or develop your career in Consumer & Market Insights at McCormick.

As a Consumer & Market Insight Analyst, you will support the EMEA Insights team in understanding consumers, shoppers and markets for our brands. You will learn how consumer research informs brand strategy, innovation and business decisions in a global FMCG environment.

This role is ideal for a recent graduate or early-career professional who is interested in market research, analytics and consumer behaviour, and is eager to learn in a collaborative, supportive team.

You will work closely with experienced insight managers, agency partners and cross-functional teams across Marketing and Commercial functions. Over time, you will build strong technical skills in research design, data analysis and storytelling.

This role reports to the Director of Consumer & Market Insight EMEA (UK-based).

JOB DESCRIPTION
  • Develop market research surveys on survey platforms, analyse and create reports of results, (with guidance when required). Support data and insight managers on agency projects when required.
  • Contribute to development of business overview projects including annual trends, quarterly business reviews and specific growth workstreams.
  • Contribute to building and maintaining the team’s knowledge platform and help ensure teams have access to the latest insight.
  • Support preparation and delivery of consumer led events such as ‘Consumer Day’.
  • Support team capability development, training sessions, and related activities.
CANDIDATE PROFILE
  • Degree in Marketing, Consumer Insights, Analytics, Business, or other related field.
  • Market Research Professional Training Scheme available.
  • Early-career experience in market research, analytics or marketing, or relevant experience gained through internships or academic research projects.
  • Strong interest in consumer behaviour and data analysis.
  • Experience using Excel or similar tools to analyse data and Powerpoint for charting.
  • Basic understanding of quantitative research methods (university level acceptable).
  • Experience with survey platforms (e.g. Toluna) is helpful but not required.
  • Strong analytical thinking and attention to detail.
  • Clear written and verbal communication skills.
  • Willingness to learn and develop new skills, interest in applications of AI in market research.
  • Self-motivated and ability to work independently.
  • Comfortable with working in a hybrid and international environment, collaborating virtually with international colleagues.
  • Ability to work collaboratively in an international team.
  • Fluent in English.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

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