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Consumer Market Research Jobs (NOW HIRING)

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

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Consumer Market Research information

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$103

How much do consumer market research jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Consumer Market Research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

What are the key skills and qualifications needed to thrive as a Consumer Market Researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.
More about Consumer Market Research jobs
What cities are hiring for Consumer Market Research jobs? Cities with the most Consumer Market Research job openings:
What states have the most Consumer Market Research jobs? States with the most job openings for Consumer Market Research jobs include:
What job categories do people searching Consumer Market Research jobs look for? The top searched job categories for Consumer Market Research jobs are:
Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $131,871 per year, or $63.4 per hour.
Consumer & Market Research Manager, Nutella

Consumer & Market Research Manager, Nutella

Ferrero

Parsippany, NJ • On-site

$106K - $143K/yr

Full-time

Medical, Retirement, PTO

Posted 26 days ago

Ferrero rating

7.6

Company rating: 7.6 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

124th of 395 rated food and drinks producers

Job description

About the Role:
We have a current opening for a Consumer & Market Research Manager, Nutella and are actively reviewing applications.
You will play a critical role in shaping the future of Nutella by bringing the voice of the consumer to life. As a Consumer Insights & Market Research Manager, you will translate data into clear, actionable insights that directly influence brand strategy, innovation, and business growth.
In this role, you will combine consumer insights, market research, and syndicated data (e.g., Circana) to deliver a holistic view of category and brand performance. You will identify growth opportunities, anticipate market shifts, and ensure that business decisions are grounded in a deep understanding of the consumer.
This is a hybrid role based in Parsippany, NJ (North American HQ).
Main Responsibilities:
Consumer Insights & Business Partnering
  • You will act as a strategic partner to Marketing, Trade Marketing, and cross-functional teams, providing consumer, shopper, and category insights
  • You will lead the development and execution of the consumer insights and market research agenda
  • You will translate insights into clear, actionable recommendations that inform brand strategy and business decisions
  • You will integrate consumer insights, shopper data, and category performance metrics to drive growth

Market Research & Insights Generation
  • You will lead end-to-end market research studies, including design, execution, and analysis
  • You will recommend and apply qualitative and quantitative research methodologies
  • You will leverage consumer insights, segmentation, and brand tracking to inform decision-making
  • You will synthesize complex data into compelling insights that influence stakeholders
  • You will identify growth opportunities, risks, and key performance drivers across channels and segments

Data Analytics & Syndicated Data (Circana)
  • You will build and manage syndicated data capabilities (e.g., Circana/Nielsen)
  • You will analyze category trends, retail performance, and competitive dynamics
  • You will integrate multiple data sources to create a holistic view of brand and category performance
  • You will support business decisions through data-driven insights and analytics

About You:
Education & Experience
  • 4-7 years of experience in consumer insights, market research, or data analytics
  • Bachelor's degree required; Master's preferred

Core Research & Analytics Expertise
You bring strong expertise in:
  • Consumer insights and market research methodologies
  • Qualitative and quantitative research design and execution
  • Segmentation and deep consumer understanding
  • Advertising and communications testing
  • Marketing metrics and performance tracking
  • Questionnaire design, survey development, and data analysis

Syndicated Data & Business Intelligence
  • Experience with syndicated data sources (e.g., Circana, Nielsen, IRI)
  • Proven ability to apply data to category, shopper, and retail performance analysis
  • Able to integrate multiple data sources to generate holistic, actionable insights

Key Capabilities
  • Strong strategic thinking and business partnering skills
  • Experience with project and vendor management
  • Ability to influence and communicate with senior stakeholders
  • Strong ability to translate complex data into clear, business-focused insights

Ideal Candidate Profile
  • 5-10 years of combined experience across consumer insights and syndicated data analytics
  • Demonstrated the ability to synthesize multiple data sources and drive measurable business impact

Also Considered
  • 5+ years of consumer insights experience and are motivated to build analytics expertise
  • 5+ years of syndicated data or analytics experience and want to deepen your consumer research capabilities

Success in This Role
You are comfortable working across consumer insights, analytics, and business intelligence (or can quickly grow into it)
You demonstrate strong learning agility and curiosity
You thrive in a dynamic, evolving role with increasing scope and influence
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Our Benefits & Perks:
Careers with caring built in - discover our benefits here.
The base salary range for this position is $106,000.00 - $143,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

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