ZipRecruiter

Log In

1

Consumer Market Research Jobs (NOW HIRING)

Amway

Consumer & Market Insights Analyst

Ada, MI · On-site

$78K - $96K/yr

Consumer & Market Insights Analyst Department / Division ... Market Research / Marketing Salary Range: $78,108 - $96,486 Location: Ada, MI *Note: This position ...

Team Red Dog

Market Research Analyst

Redmond, WA · On-site

You'll work across a variety of B2B and consumer research initiatives, transforming complex survey ... Market research reporting and project management with experience translating research findings into ...

Apple

Market Research Analyst

Cupertino, CA · On-site

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... If you have a passion for understanding consumer behavior and a proven track record of using data ...

MOTA

Market Research Analyst

Sunnyvale, CA

Frequently review consumer electronic websites such as KickStarter, Wired, and TechCrunch. * Assess ... Perform market research and build competitive landscape analysis. * Conduct consumer studies and ...

Swisher

Consumer Insights Manager

Jacksonville, FL

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our ... In this role, you will be the operational engine behind our market research initiatives, operating ...

Apple

Market Research Data Analyst

Cupertino, CA · On-site

If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you. Description As a Market Research Data Analyst ...

Capital One

Manager, Market Research (IC)

Chicago, IL · On-site

Manager, Market Research (IC) Manager, Market Research As a Manager, Market Research supporting ... Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology ...

next page

Showing results 1-20

All JobsConsumer Market Research Jobs

Consumer Market Research information

See salary details

$33

$63

$103

How much do consumer market research jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for consumer market research in the United States is $63.40, according to ZipRecruiter salary data. Most workers in this role earn between $39.42 and $95.43 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in consumer market research, and how can they be addressed?

Professionals in Consumer Market Research often encounter challenges such as rapidly changing consumer preferences, data overload, and ensuring data accuracy. To address these, it’s important to stay updated with the latest market trends, use advanced analytics tools to manage and interpret large datasets, and validate findings through multiple sources or methodologies. Collaborating closely with marketing, product development, and sales teams also helps ensure research insights are actionable and aligned with business goals.

What is consumer market research?

Consumer market research is the process of gathering, analyzing, and interpreting information about consumers' needs, preferences, and behaviors. It helps businesses understand their target audience and make informed decisions about product development, marketing strategies, and sales approaches. Techniques such as surveys, focus groups, interviews, and data analysis are commonly used in consumer market research. The insights gained allow companies to better meet customer demands and stay competitive in the market.

What is the difference between Consumer Market Research vs Product Market Research?

AspectConsumer Market ResearchProduct Market Research
FocusUnderstanding consumer behaviors, preferences, and demographicsEvaluating product viability, features, and market fit
Skills & CredentialsMarket analysis, survey design, data interpretationProduct analysis, competitive research, customer feedback
Work EnvironmentMarket research firms, corporate marketing departmentsProduct development teams, marketing departments
Industry UsageCommonly used in consumer goods, retail, advertisingUsed in tech, manufacturing, product development

Consumer Market Research focuses on understanding consumer behaviors and preferences, helping companies tailor marketing strategies. Product Market Research centers on assessing product viability and market fit, guiding product development. Both roles require analytical skills but serve different strategic purposes within the industry.

What are the key skills and qualifications needed to thrive as a consumer market researcher, and why are they important?

To thrive as a Consumer Market Researcher, you need strong analytical skills, data interpretation abilities, and a background in marketing, business, or statistics, often backed by a relevant degree. Familiarity with market research tools such as SPSS, Qualtrics, or SurveyMonkey, as well as data visualization software, is typically required. Effective communication, critical thinking, and attention to detail are essential soft skills for translating data into actionable insights. These competencies are crucial for accurately understanding consumer behavior and guiding business strategy in competitive markets.
More about Consumer Market Research jobs
What cities are hiring for Consumer Market Research jobs? Cities with the most Consumer Market Research job openings:
What states have the most Consumer Market Research jobs? States with the most job openings for Consumer Market Research jobs include:
What job categories do people searching Consumer Market Research jobs look for? The top searched job categories for Consumer Market Research jobs are:
Consumer Market Research jobs near you
Infographic showing various Consumer Market Research job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $131,871 per year, or $63.4 per hour.

Consumer & Market Insights Analyst

Amway

Ada, MI • On-site

$78K - $96K/yr

Full-time

Posted 16 days ago

Job description

Consumer & Market Insights Analyst
Posting Start Date: 7/23/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 43303
Job title: Consumer & Market Insights Analyst
Department / Division: Market Research / Marketing
Salary Range: $78,108 - $96,486
Location: Ada, MI
*Note: This position is an office role, and you must be able to report in-person to Ada on Monday through Thursday as part of our collaboration days*
What do we need:
We are looking for a Consumer & Market Insights Analyst to join our Market Research Team. As a CMI Analyst, you will leverage consumer, distributor, market, and competitive insights and drivers to guide the development of business objectives, market strategies, and operating plans.
What's special about this role:
This role is critical to the success of our transformation of ABOs as the center of Health & Wellbeing communities. The incumbent will be responsible for synthesizing data, to better help both internal customers and ABOs understand Amway's unique right-to-win. A critical skill in this role is the ability to synthesize large and disparate sources to identify vital customer and market insights to make the business successful. To do this, the applicant will need to have a depth of understanding of field research methodologies, a talent for making complex data and related information relatable, and an ability to navigate the complex business environment of Amway to bring this work to life.
Other responsibilities but not limited to are:
  • Key capability areas include brand building, concept development, concept/advertising testing, competitive intelligence.
  • Define and develop market research questions that impact organizational strategies, business goals and operating plans while devising market studies and projects to investigate conditions and collect relevant data for analysis
  • Analyze research findings and provide insight to clients to support the development of brand strategies, product improvements and new products
  • Investigate the consumer experience to support development of marketing and brand reputation initiatives
  • Guide distributor experience assessments through various frameworks to support development of business opportunity strategies
  • Leading in-field primary research efforts requiring stakeholder management, research orchestration and on-site coordination.
  • Analyze business plans from micro to macro level (i.e., product/brand/category/portfolio) to recommend optimal alignment
  • Delivers ad hoc tracking systems

Required qualifications:
  • Minimum 3 years' experience delivering market insights and analysis
  • Demonstrated experience with market research principles and practices
  • BS degree in Marketing, Finance, International Business, or a related field OR relative experience

Skills to be successful in the role:
  • Talent to collaborate with internal partners and external vendors to bring projects forward to completion
  • Knowledge of market research principles and practices
  • Knowledge of quantitative analysis procedures and software
  • Knowledge of the organization, its brands and ABO roles
  • Ability to balance competing demands and meet deadlines

What's special about this team:
The Market Research team is critical to the success of our transformation of Amway Business Owners (ABOs) as the center of Health & Wellbeing communities. We have experience in fielding of research and interpretation of data, pointed toward the outcome of producing new and improved selling solutions in the health and wellbeing space.
Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
#LI-RS1

Apply