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Market Insights Jobs (NOW HIRING)

Optimum

Manager Market Insights

Long Island City, NY

Job Summary The Market Insights team is responsible for designing, executing, and analyzing custom quantitative and qualitative consumer research studies that address strategic business questions and ...

Optimum

Manager Market Insights

Long Island City, NY · On-site

Job Summary The Market Insights team is responsible for designing, executing, and analyzing custom quantitative and qualitative consumer research studies that address strategic business questions and ...

Life Fitness

Market Insights Specialist

Rosemont, IL · On-site

$70K - $100K/yr

The Marketing Specialist, Market Insights supports the development and application of market, customer, and competitive insights that inform marketing and go-to-market decisions. This role partners ...

Life Fitness

Market Insights Specialist

Rosemont, IL · Hybrid

$70K - $100K/yr

The Marketing Specialist, Market Insights supports the development and application of market, customer, and competitive insights that inform marketing and gotomarket decisions. This role partners ...

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Market Insights information

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$44K

$106.8K

$173K

How much do market insights jobs pay per year?

As of Jul 17, 2026, the average yearly pay for market insights in the United States is $106,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,000.00 and $144,500.00 per year, depending on experience, location, and employer.

How does a Market Insights professional typically collaborate with other departments within a company?

Market Insights professionals work closely with teams such as marketing, product development, and sales to ensure that business strategies are informed by accurate data and consumer trends. They often present findings through reports and presentations, translating complex data into actionable recommendations tailored to each department’s goals. Effective communication and cross-functional teamwork are essential, as Market Insights professionals serve as a bridge between raw market data and strategic decision-making across the organization.

What are Market Insights?

Market Insights refer to the analysis and interpretation of data related to a specific market or industry. Professionals in this role gather information about market trends, consumer behaviors, competitors, and economic factors to help organizations make informed business decisions. Their work supports strategy development, product launches, and marketing campaigns by providing actionable intelligence. Having strong market insights can give businesses a competitive edge and help them anticipate changes in the market.

What is the difference between Market Insights vs Market Research Analyst?

AspectMarket InsightsMarket Research Analyst
Primary FocusAnalyzing market trends, consumer behavior, and competitive landscape to inform strategic decisionsCollecting, analyzing, and interpreting data from surveys and studies to understand market conditions
Required CredentialsBachelor's degree in marketing, business, or related field; strong analytical skillsBachelor's degree in marketing, statistics, or related field; proficiency in data analysis tools
Work EnvironmentStrategic teams, marketing departments, consulting firmsResearch firms, marketing departments, consulting agencies
Industry UsageUsed for strategic planning, product development, and competitive analysisUsed for data collection, reporting, and detailed market analysis

Market Insights professionals focus on understanding broad market trends and consumer behavior to guide strategic decisions, while Market Research Analysts concentrate on collecting and analyzing specific data to inform marketing strategies. Both roles require similar educational backgrounds but differ in scope and application within organizations.

What are the key skills and qualifications needed to thrive as a Market Insights professional, and why are they important?

To thrive as a Market Insights professional, you need strong analytical skills, a background in marketing, business, or statistics, and experience with data interpretation. Familiarity with tools such as Microsoft Excel, SPSS, Tableau, and survey platforms, along with certifications in market research, are often required. Excellent communication, critical thinking, and curiosity help you translate complex data into actionable business recommendations. These skills ensure that organizations can make informed, data-driven decisions to stay competitive in their markets.

What does a market insights analyst do?

A market insights analyst researches and analyzes market trends, customer behavior, and competitive data to help companies make informed business decisions. They use tools like Excel, data visualization software, and statistical analysis to interpret data and generate reports. Strong analytical skills and knowledge of industry-specific markets are essential for this role.

Will AI replace market research analysts?

AI can automate data collection and analysis tasks within market research, but market research analysts are essential for interpreting insights, understanding context, and making strategic recommendations. The role is evolving to include skills in data analysis tools and AI, but human judgment remains critical for comprehensive market understanding.

What do market insights do?

Market insights professionals analyze data and trends to help organizations understand market conditions, customer preferences, and competitive landscapes. They use tools like data analysis software and research methods to inform strategic decisions and identify growth opportunities.

What jobs in the US pay 300,000 a year?

In the field of Market Insights, roles such as senior market research directors, data analytics managers, or strategic consultants can reach or exceed a $300,000 annual salary with extensive experience, advanced skills in data analysis tools, and leadership responsibilities. High-level positions in related fields like finance, technology, or executive management also often pay this amount. Compensation varies based on industry, company size, and geographic location.
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Market Insights jobs near you
Manager Market Insights

Manager Market Insights

Optimum

Long Island City, NY

Other

Posted 9 days ago

Optimum rating

7.5

Company rating: 7.5 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

36th of 82 rated telecommunications companies

Job description

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

  
We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is now longer a luxury, but a necessity. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. Our successes, now and in the future, are powered by our amazing product, a commitment to our people and culture, and the connections we make in our communities.


If you are resourceful, collaborative, and passionate about delivering consistent excellence, Optimum is for you! 

Job Summary

The Market Insights team is responsible for designing, executing, and analyzing custom quantitative and qualitative consumer research studies that address strategic business questions and support key initiatives Optimum. The Manager Market Insights reports to the Senior Director of Market Insights and supports the day-to-day management of primary consumer research projects and analysis. The Operations Manager will work closely with the Senior Director to take primary research studies from inception to successful completion with strict adherence to established processes and guidelines that promote flawless research execution.

Responsibilities
  • Analyze campaign performance data to identify trends, patterns, and areas for improvement.
  • Collaborate with marketing teams to ensure accurate and efficient tracking setup for all campaigns.
  • Supports Director in data analysis and report preparation and ad hoc analyses/inquiries. 
  • Stay up-to-date on the latest trends and best practices in ad tracking and analytics. 
  • Supports the Insights team in building relationships with the marketing, product and strategy teams and helping them achieve their objectives.
  • Monitor and troubleshoot tracking issues, ensuring that data is collected accurately and on time.
  • Develop and maintain detailed campaign performance reports, dashboards, and visualizations for internet stakeholders.
  • Collaborate with vendors, agencies, and third-party platforms to ensure alignment with ad tracking standards and specifications.
  • Supports Director with vendor contract renewals, RFP's and budgeting of vendor support hours.
  • Knowledge of operational aspects, including oversight of sample plans and field management, programming, data cleansing, weighting, data processing and tabulation.
Qualifications
  • Minimum Education: Bachelor's Degree
  • 3+ years of experience in ad tracking and analytics. Experience managing a large tracking study a plus.
  • Analyzing complex data sets and translating findings into actionable insights
  • Competent in managing the operational aspects needed to execute large scale tracking studies from start to finish (i.e., sample planning, survey programming, field management and data processing).
  • Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau, etc.). 
  • Proficiency in survey programming and statistical packages (e.g. SPSS, Market sight and preferably Qualtrics or equivalent.
  • Demonstrated ability to manage projects autonomously, problem solve, display high levels of attention to detail
  • Ability to work in a fast-paced environment
  • Curiosity and desire to learn and work in a collaborative, team environment
  • Strong analytical and problem-solving skills. 
  • Good communication and presentation skills. 
  • Ability to work independently and as part of a team. 
  • Ability to learn quickly and adapt to new technologies and methodologies. 

At Optimum, every action and interaction we take part in, is driven by our three Guiding Principles: Do What's Right, Drive One Optimum, and Make It Happen. These aren't just words, they help us build trust, create real community, and embrace new ways of thinking. Our employees are empowered to do the right thing for our customers and co-workers and to recognize and reward these behaviors when we see them. It's all part of the bigger picture of "Be The Difference" where each employee knows they have the power to enact real change, share new ideas, and understand that learning never stops. 

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team. Together, we'll shape the future of connectivity.  

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.                                                                                                                           

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New York is $102,816-168,912 /year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.

We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S.  Please note that at this time, we do not provide visa sponsorship for employment.

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