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Consumer Insights Research Jobs (NOW HIRING)

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

JOB SUMMARY The Consumer Insights Manager will lead the planning and execution of consumer research. This position will gather market intelligence, will be the voice of the consumer, and will provide ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives. * Translate business questions into research objectives and appropriate ...

Silgan Dispensing

Consumer Insights Lead

Richmond, VA · On-site

$95K/yr

Lead qualitative and quantitative consumer research projects from design through execution ... insights, market research, or customer analytics. * Strong analytical skills with experience ...

Panera Bread

Analyst, Consumer Insights

Newton, MA · On-site

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera is seeking a highly motivated Analyst, Consumer ... Research Design & Project Execution * Support the design, execution, analysis, and reporting of ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

$22 - $27/hr

Introduction: This is a unique opportunity to blend user research, behavioral science ... Help establish best practices for experimentation, user research, and consumer insight generation ...

Silgan Dispensing

Consumer Insights Lead

Grandview, MO · On-site

$95K/yr

Lead qualitative and quantitative consumer research projects from design through execution ... insights, market research, or customer analytics. * Strong analytical skills with experience ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of ... Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and ...

Welch's

Consumer Insights Manager

Waltham, MA · Hybrid

The Consumer Insights Manager will join the Welch's Brand & Innovation team on the journey to ... Work closely with Brand and R&D to identify new product opportunities and validate/recommend ...

Pharmavite

Director, Consumer Insights

Canoga Park, CA · On-site

Director, Consumer Insights Help us bring the gift of health to life. Working at Pharmavite is an ... Translate complex data, research findings, and market signals into concise, executive-ready ...

New

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

Analyst, Consumer Insights Store Support Center We are searching for an experienced Analyst ... SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing ...

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Consumer Insights Research information

See salary details

$25.5K

$77.6K

$112.5K

How much do consumer insights research jobs pay per year?

As of Aug 11, 2026, the average yearly pay for consumer insights research in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is consumer insights research?

Consumer insights research is the process of gathering and analyzing data about consumers' behaviors, preferences, motivations, and attitudes. This research helps businesses understand what drives customer decisions, allowing them to develop products, marketing strategies, and customer experiences that better meet consumer needs. Methods may include surveys, focus groups, interviews, and analysis of purchasing or browsing data. Ultimately, consumer insights research informs organizations on how to connect with their target audience more effectively.

What is the difference between Consumer Insights Research vs Market Research Analyst?

AspectConsumer Insights ResearchMarket Research Analyst
CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in research methodsBachelor's degree in marketing, business, or statistics; similar certifications
Work EnvironmentFocus on analyzing consumer behavior, preferences, and motivations through qualitative and quantitative methodsAnalyze market trends, competitor data, and industry reports to inform business strategies
Industry UsageUsed primarily in consumer-focused industries like retail, FMCG, and advertisingCommon across various industries including retail, finance, and technology
Search & Comparison IntentUnderstanding consumer behavior insights and research methodsAnalyzing market data and industry trends

Consumer Insights Research and Market Research Analyst roles share similar educational backgrounds and work environments. However, Consumer Insights Research specifically emphasizes understanding consumer motivations and behaviors to inform marketing strategies, while Market Research Analysts focus more broadly on industry and market trends to support business decisions.

What are the key skills and qualifications needed to thrive as a consumer insights researcher, and why are they important?

To thrive as a Consumer Insights Researcher, you need strong analytical skills, expertise in market research methodologies, and a background in fields such as marketing, psychology, or statistics. Familiarity with survey tools, statistical analysis software (like SPSS or R), and data visualization platforms is commonly required. Exceptional communication, curiosity, and critical thinking are key soft skills for interpreting data and delivering actionable insights. These skills enable researchers to accurately understand consumer behavior and provide strategic recommendations that drive business decisions.

How does a consumer insights researcher typically collaborate with marketing and product teams?

Consumer Insights Researchers work closely with marketing and product teams to translate research findings into actionable strategies. They often participate in cross-functional meetings, present key insights, and advise on campaign messaging or product features based on consumer data. Collaboration is ongoing, with researchers providing feedback throughout the development process and helping teams understand evolving customer needs. This partnership ensures that business decisions are informed by accurate, up-to-date consumer perspectives.
More about Consumer Insights Research jobs
What cities are hiring for Consumer Insights Research jobs? Cities with the most Consumer Insights Research job openings:
What are the most commonly searched types of Consumer Insights Research jobs? The most popular types of Consumer Insights Research jobs are:
What states have the most Consumer Insights Research jobs? States with the most job openings for Consumer Insights Research jobs include:
What job categories do people searching Consumer Insights Research jobs look for? The top searched job categories for Consumer Insights Research jobs are:
Consumer Insights Research jobs near you
Infographic showing various Consumer Insights Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 87% Full Time, 9% Part Time, and 2% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.

Consumer Insights Manager

Jockey

Kenosha, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 25 days ago

Job description

At Jockey, caring is our responsibility. It's the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.
We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?
Jockey is seeking a Consumer Insights Manager to join our Marketing team!
JOB SUMMARY
The Consumer Insights Manager will lead the planning and execution of consumer research. This position will gather market intelligence, will be the voice of the consumer, and will provide critical consumer insights for the company that will be used to develop new products, improve current products, validate emerging consumer needs, and support brand health/marketing.
This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).
ESSENTIAL FUNCTIONS
  • Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
  • Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey.
  • Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
  • Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
  • Collaborate with Data Science team to improve data collection/usage across sources.
  • Explore tools in partnership with Data Science team to improve research efficiency.
  • Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
  • Conduct in-depth data analyses from research.
  • Develop and present research reports containing actionable recommendations to all levels of the organization.
  • Partner with external vendors to deliver insights and needs.
  • Manage Consumer Insights budget.
  • Analyze secondary research data and product actionable reports for internal clients.
  • Provide input in the development of strategies that are developed from insights.
  • Monitor and evaluate industry trends and provide a forward view to potential impact.

MINIMUM QUALIFICATIONS
  • Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs.
  • Bachelor's degree in related field (i.e. Research, Data Analytics, Merchandising).
  • Previous experience with syndicated research
  • Experience creating, executing and analyzing quantitative surveys
  • Experience with survey software and tools (i.e. Alchemer, Cint)
  • Demonstrated analytical and critical thinking skills
  • Demonstrated ability to think strategically, objectively, and creatively
  • Demonstrated ability to drive projects and results and to execute responsibilities independently
  • Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
  • Excellent communication skills and ability to work collaboratively
  • Time management skills are critical
  • Apparel and/or retail industry experience preferred
  • Some direct or indirect experience managing individuals or teams preferred
  • Experience working with data science/analytics teams preferred

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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