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Consumer Insights Data Jobs (NOW HIRING)

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

Analyze and interpret data to identify patterns, trends, opportunities for innovation and ... consumer insights to senior management and other stakeholders. * Translate complex data into ...

Manager, Consumer Insights

Chicago, IL · On-site +1

$95K - $105K/yr

Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote ... This role is expected to provide leadership and insightful, deep data mining around Potbelly ...

... insights that help business units deliver growth and build strong client relationships ... You will serve as a bridge between consumer data and strategy, translating findings into clear ...

Manager, Consumer Insights

Chicago, IL · Remote

$95K - $105K/yr

Manager, Consumer Insights Department/Function: Marketing Location: Support Center ( Full Remote ... This role is expected to provide leadership and insightful, deep data mining around Potbelly ...

Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem-solving, and the ability to translate complex data into clear, actionable ...

THE ROLE The Director, Customer & Consumer Insights is responsible for leading and advancing the consumer insights function of AG1, ensuring that data-driven understanding of customers & consumers ...

As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep ... Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with ...

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Analyze and interpret data to identify patterns, trends, opportunities for innovation and ... consumer insights to senior management and other stakeholders. * Translate complex data into ...

Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem-solving, and the ability to translate complex data into clear, actionable ...

CONSUMER INSIGHTS MANAGER (STARLINK) Starlink, our revolutionary satellite constellation, delivers ... Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with ...

The Manager, Consumer Insights, plays a critical role in translating consumer, shopper, and market ... This role is responsible for leading primary research, synthesizing data from multiple sources, and ...

Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth. Key Responsibilities Consumer ...

As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep ... Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with ...

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Consumer Insights Data information

What is the difference between Consumer Insights Data vs Consumer Insights Analyst?

AspectConsumer Insights DataConsumer Insights Analyst
Role FocusCollecting, managing, and analyzing consumer dataInterpreting data to generate actionable insights
Required SkillsData management, statistical tools, data visualizationData analysis, market research, reporting
Work EnvironmentData teams, research departments, analytics platformsMarketing teams, research departments, client presentations
Common UsageData collection and database managementInsight generation and strategic recommendations

Consumer Insights Data primarily involves gathering and managing consumer information, while Consumer Insights Analysts interpret this data to provide strategic insights. Both roles are essential in understanding consumer behavior but differ in focus and responsibilities.

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Consumer Insights Manager

INCPG

Chicago, IL • On-site

Other

Posted 27 days ago


Job description

Consumer Insights Manager

Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies. The ideal candidate will work across multiple categories and collaborate with cross-functional teams-marketing, sales, product, and operations-to ensure our offerings are aligned with evolving consumer behaviors and market trends.


Key Responsibilities
  • Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive strategy.

  • Analyze large datasets (e.g. IRI, Nielsen, Numerator, retail POS, e-commerce metrics) to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization.

  • Translate insight into strategic recommendations and storytelling; present findings to senior leadership, driving alignment and influencing decisions.

  • Partner with marketing, category management, digital, and sales teams to ensure that insights are integrated into campaign planning, product launches, shelf planning, and omni-channel promotional activities.

  • Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them.

  • Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share; provide forecasts and scenario planning when required.


Qualifications & Skills
  • 5+ years of experience in consumer insights, market research, analytics, or a related field-preferably within CPG, retail, or shopper marketing.

  • Proficiency in working with syndicated data sources (e.g., IRI, Nielsen, Numerator) and internal sales/retail/point-of-sale data; strong quantitative skills.

  • Highly skilled in survey design, qualitative research methods, segmentation, and competitive intelligence.

  • Strong business acumen-able to connect insights to commercial outcomes (sales, margin, conversion, distribution, etc.).

  • Excellent communication and presentation skills with the ability to influence cross-functional teams and senior leadership.

  • Creative problem solver with curiosity, ability to think strategically, and experimental mindset.

  • Comfortable working in a fast-paced environment with multiple priorities; strong project management skills.


Preferred
  • Experience in both in-store and digital/shopping experiences.

  • Track record of driving innovation-new product development, assortment resets, shelf planning, or omni-channel promotional programs.

  • Familiarity with forecast modeling, scenario analysis, and financial impact estimation.