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Competitive Analyst Jobs (NOW HIRING)

Competitive Intelligence Analyst Cooley is seeking a Competitive Intelligence Analyst to join the Data Delivery team. Position summary: Cooley Innovation embraces a culture of customer service ...

Competitive Intelligence Analyst Cooley is seeking a Competitive Intelligence Analyst to join the Data Delivery team. Position summary: Cooley Innovation embraces a culture of customer service ...

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Competitive Analyst information

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$31K

$73.3K

$130K

How much do competitive analyst jobs pay per year?

As of Jul 29, 2026, the average yearly pay for competitive analyst in the United States is $73,261.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $87,000.00 per year, depending on experience, location, and employer.

How does a Competitive Analyst typically collaborate with product and marketing teams?

Competitive Analysts regularly partner with product managers and marketing professionals to share insights on market trends, competitor strategies, and emerging opportunities. They provide actionable intelligence that helps shape product roadmaps, pricing strategies, and go-to-market plans. Effective collaboration often includes presenting findings in meetings, creating reports tailored to stakeholder needs, and participating in cross-functional brainstorming sessions. This close teamwork ensures the company remains agile and responsive to changes in the competitive landscape.

What does a competitive analyst do?

A competitive analyst researches and analyzes market competitors to identify strengths, weaknesses, and strategic opportunities. They gather data from various sources, use tools like spreadsheets and analytics software, and provide insights to help companies improve their market position and decision-making.

What is the difference between Competitive Analyst vs Market Research Analyst?

AspectCompetitive AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in data analysisBachelor's degree in Marketing, Business, or Social Sciences; certifications in research methods
Work EnvironmentCorporate or consulting firms, focusing on competitive intelligenceMarket research firms, corporations, or agencies analyzing consumer data
Employer & Industry UsageUsed in industries like finance, tech, and manufacturing to monitor competitorsUsed across industries to understand market trends and consumer preferences

While both roles involve data analysis, a Competitive Analyst focuses on monitoring competitors' strategies and market positioning, whereas a Market Research Analyst studies broader market trends and consumer behavior. The roles often overlap but serve different strategic purposes within organizations.

What jobs pay 500,000 a year in the US?

In the US, highly specialized roles such as senior investment bankers, hedge fund managers, and top executives in large corporations can earn $500,000 or more annually. Certain high-level roles in technology, law, and medicine, especially with bonuses, equity, or profit sharing, can also reach this level. Achieving such compensation typically requires extensive experience, advanced skills, and often a combination of base salary, bonuses, and incentives.

What are the key skills and qualifications needed to thrive as a Competitive Analyst, and why are they important?

To thrive as a Competitive Analyst, you need strong analytical skills, market research expertise, and a background in business, economics, or a related field. Familiarity with data analysis tools like Excel, Tableau, and market intelligence platforms, as well as certifications such as CIAP (Certified Intelligence Analyst Professional), are often required. Excellent communication, critical thinking, and attention to detail are crucial soft skills for delivering actionable insights. These abilities enable you to provide strategic recommendations that help organizations stay ahead in dynamic markets.

What is a Competitive Analyst?

A Competitive Analyst is a professional who researches and analyzes the strengths and weaknesses of current and potential competitors within an industry. They gather data on competitors’ products, marketing strategies, pricing, and market positioning to help their own company make informed business decisions. By identifying market trends and potential threats or opportunities, Competitive Analysts play a crucial role in shaping strategic planning and maintaining a company’s competitive edge.

What jobs make $1,000,000 a year?

In the field of competitive analysis, high-level roles such as senior strategic consultants or executives in large corporations can reach or exceed $1,000,000 annually through base salary, bonuses, and stock options. These positions typically require extensive experience, advanced skills in data analysis and market research, and often involve leadership responsibilities in competitive intelligence or strategic planning.

What is the salary of a competitor analyst?

The salary of a competitive analyst typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with specialized skills or certifications can earn higher salaries. Compensation often includes bonuses and benefits related to market research and data analysis tools.
More about Competitive Analyst jobs
Infographic showing various Competitive Analyst job openings in the United States as of July 2026, with employment types broken down into 4% Locum Tenens, 85% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 7% Hybrid, and 10% Remote job distribution, with an average salary of $73,261 per year, or $35.2 per hour.
Maserati - Incentives & Competitive Intelligence Analyst

Maserati - Incentives & Competitive Intelligence Analyst

Stellantis

Auburn Hills, MI • On-site

Full-time

Posted 13 days ago


Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

15th of 44 rated automakers


Job description

This tactical role supports the execution of Maserati's incentive programs and competitive intelligence efforts. The Analyst will manage daily incentive operations, monitor competitor activity, and provide actionable insights to support product and pricing decisions.
Key Responsibilities:
  • Maintain and audit payout files, website incentives, and policy adjustments
  • Prepare bulletins, sell sheets, and field communications
  • Coordinate dealer launch decks, CRM/Web/App offer alignment, and field communications
  • Support monthly incentive deck creation, dealer launch decks, and inventory chase analysis
  • Conduct competitive research using sources like JD Power, S&P, ALG, and internal data
  • Deliver customized intelligence reports and support product pricing analysis

Basic Qualifications:
  • Bachelor's degree in Business, Economics, or related field
  • 2+ years of experience in automotive incentives, pricing, or competitive analysis
  • Strong attention to detail and ability to synthesize large data sets
  • Proficiency in Excel, PowerPoint, and CRM tools
  • Excellent communication and reporting skills

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