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Community Marketing information

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$33K

$63.9K

$113K

How much do community marketing jobs pay per year?

As of Jun 12, 2026, the average yearly pay for community marketing in the United States is $63,910.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $75,000.00 per year, depending on experience, location, and employer.

How does a Community Marketing professional typically collaborate with other departments to drive engagement?

Community Marketing professionals frequently partner with teams such as social media, product, and customer support to create consistent messaging and foster authentic engagement. They often relay community feedback to product teams, help craft campaigns with marketing colleagues, and coordinate with support to address member concerns. This cross-functional collaboration ensures that campaigns resonate with the target audience and that community insights are integrated into broader business strategies.

What are the key skills and qualifications needed to thrive as a Community Marketing professional, and why are they important?

To thrive as a Community Marketing professional, you need expertise in audience engagement, content creation, and data-driven strategy, often supported by a degree in marketing or communications. Familiarity with social media management tools, analytics platforms, and customer relationship management (CRM) systems is typically required. Excellent interpersonal skills, creativity, and the ability to foster authentic connections help individuals stand out in this role. These skills are vital for building brand loyalty, driving community growth, and ensuring positive brand representation.

What is the difference between Community Marketing vs Community Manager?

AspectCommunity MarketingCommunity Manager
Primary FocusPromoting products/services through community engagement and brand awarenessManaging and nurturing online/offline communities for engagement and support
Skills & CredentialsMarketing strategies, branding, communication skillsCommunity engagement, communication, social media management
Work EnvironmentMarketing teams, advertising agencies, brand campaignsCustomer support, social media platforms, community forums
Industry UsageMarketing and advertising sectorsCustomer service, social media, corporate communications

While both roles involve community interaction, Community Marketing focuses on promoting brands and products through community engagement strategies. In contrast, Community Managers primarily manage and support online communities to foster loyalty and engagement. Understanding these differences helps organizations assign the right roles for their community-related initiatives.

What is community marketing?

Community marketing is a strategy that focuses on building and nurturing relationships with current and potential customers by creating spaces—both online and offline—where people can connect, share experiences, and engage with a brand. Unlike traditional marketing, it emphasizes genuine interactions, user-generated content, and long-term engagement rather than direct advertising. This approach helps foster brand loyalty, trust, and a sense of belonging among community members, which can ultimately lead to organic growth and advocacy for the brand.
More about Community Marketing jobs
What cities are hiring for Community Marketing jobs? Cities with the most Community Marketing job openings:
What are the most commonly searched types of Community Marketing jobs? The most popular types of Community Marketing jobs are:
What states have the most Community Marketing jobs? States with the most job openings for Community Marketing jobs include:
What job categories do people searching Community Marketing jobs look for? The top searched job categories for Community Marketing jobs are:
Community Marketing jobs near you
Infographic showing various Community Marketing job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $63,910 per year, or $30.7 per hour.
Community Marketing Specialist

Community Marketing Specialist

Xpress Wellness Urgent Care

Dallas, TX • On-site

Other

Posted 25 days ago

Xpress Wellness Urgent Care rating

6.8

Company rating: 6.8 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

Description

The Community Marketing Specialist plays a key role in generating awareness on behalf of our clinics in your assigned region. You are often the first point of contact in the community. Your job is to build relationships, represent our brand, and create clear pathways that connect people back to our clinics.

This role works in close partnership with clinic staff. You will build awareness externally while ensuring a warm and welcoming introduction to the clinic team when care is needed. Success in this role comes from strong relationship building, consistent field presence, and clear follow-through.

Requirements

This role is part of our growing Community Marketing Team.

This is a field-based role with defined time expectations:


60% Field Marketing

  • Community outreach, relationship building, and event participation

20% Planning, Preparation, and other Marketing

  • Outreach planning, follow-ups, coordination, and local marketing execution

20% Administrative Responsibilities

  • Reporting, email communication, meetings, and online reputation management

You are expected to maintain a consistent presence in your designated areas. Travel is required and is a core function of the role.

Key Responsibilities

  • Develop and execute local marketing plans tailored to your designated region
  • Build and maintain relationships with local businesses, employers, schools, and community organizations
  • Support Clinic Leads in achieving patient volume goals through strategic activations
  • Create and manage a local events calendar across assigned markets
  • Represent the company at community events, health fairs, networking events, and sponsorship opportunities
  • Travel regularly to clinic locations to coordinate promotional activities to drive awareness and patient volume
  • Generate awareness and guide community members toward clinic services
  • Ensure a smooth and welcoming handoff from community interaction to clinic staff
  • Identify and pursue new partnership and sponsorship opportunities
  • Monitor and track the effectiveness of local campaigns, outreach efforts, and events
  • Maintain organized documentation of outreach, partnerships, and follow-ups
  • Respond to online reviews and support local reputation management efforts
  • Collaborate with internal marketing and operations teams to align efforts


Requirements

  • 1-2 years of sales or field marketing experience
  • 1-2 years of marketing and communications experience
  • 1 year of event planning or project planning experience
  • Healthcare or wellness industry experience preferred
  • Valid driver's license and reliable transportation


Skills

  • Project management
  • Interpersonal communication
  • Sales and relationship building
  • B2B marketing
  • Community relations
  • Public relations
  • Event planning and coordination
  • Organization and time management
  • Ability to work independently while managing multiple priorities
  • Proficiency in Microsoft Office Suite
  • Familiarity with marketing tools and project management software is a plus


Additional Expectations

  • Ability to travel regularly within assigned markets
  • Comfortable working flexible hours, including occasional evenings and weekends
  • Strong ownership mindset with consistent follow-through
  • Ability to represent the brand professionally in all community settings





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