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RESPONSIBILITIES:
Kforce's client in Orlando, FL is seeking a Digital Product Analytics Manager to join a dynamic
business team responsible for driving rich and engaging digital products for our customers/owners.
Summary:
Working within the Digital Product Team, this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results.
As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs.
This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact.
Responsibilities:
* Map out and execute optimization strategy for digital products
* Suggest and define relevant a/b/n tests to maximize consumer experience and conversion
* Work with analytics to ensure optimization decisions and ongoing improvements can be
tracked and validated on an ongoing basis
* Manage and drive ongoing improvements to our configurable toolset such as, FullStory,
Quantum Metrics, Firebase, AppDynamics, with a focus on optimizing conversion, and
engagement
* Understand and optimize conversion paths with the goal of increasing online reservations,
sales and profit
* Accountable for reporting on the quality, UI performance and application health
* Be the advocate for our websites - highlighting the product winners, losers and missed
opportunities to the wider organization
REQUIREMENTS:
* BA/BS Marketing, Business, Computer Science, or Engineering; Technical undergraduate
education with business/product management professional experience will be considered
* 5-7 years of Digital Product Analytics experience
* 3-7 years digital merchandising/ecommerce/product marketing experience
* 2-3 years of experience translating business strategy into actionable optimized
experiences online
* 2-3 years of experience in digital marketing or digital analytics
* Strong knowledge of web design, usability and user testing
* Strong understanding of Scrum application development
* High level of day to day business acumen
* Strong analytical skills
* Demonstrated presentation, verbal and written skills
* Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
* Strong teamwork skills with ability to listen and contribute as a positive and solution oriented
team player
* Proven track record of driving change and implementing process improvement
* Experience with Microsoft Suite
* Experience with Content Management System (CMS)
* Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
* Experience in mining clickstream data
* Experience in configuring and managing analytics tools, such as FullStory, Quantum
Metrics
* Experience in analyzing customer behavior and feedback
* Experience equivalent to the education requirement may be accepted in lieu of the education
requirement
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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