1

Cold Calling Jobs in Madison, WI (NOW HIRING)

SALES CONSULTANT

Madison, WI · On-site

$135 - $165/hr

NO COLD CALLING Great Day Improvements (GDI) has been a leader in the home improvement industry since 1966. Due to continued demand for our exclusive products, we are currently seeking In Home Sales ...

New

Be Seen First

B2B Sales Representative

Madison, WI · On-site

$75K - $125K/yr

Develop strong business relationships with business owners, by cold calling small to medium-size businesses * Collaborate with your Sales Manager to prepare and present competitive sales proposals

No Cold Calling or Door-to-Door : Sales are inbound-focused with no cold calling or door-to-door. * Transparent & Inclusive : Commitment to integrity, transparency, and inclusivity in all ...

No Cold Calling or Door-to-Door : Sales are inbound-focused with no cold calling or door-to-door. * Transparent & Inclusive : Commitment to integrity, transparency, and inclusivity in all ...

No Cold Calling or Door-to-Door : Sales are inbound-focused with no cold calling or door-to-door. * Transparent & Inclusive : Commitment to integrity, transparency, and inclusivity in all ...

No Cold Calling or Door-to-Door : Sales are inbound-focused with no cold calling or door-to-door. * Transparent & Inclusive : Commitment to integrity, transparency, and inclusivity in all ...

LF Sales Rep

Middleton, WI · On-site

$100K/yr

Are you tired of cold calling looking for new business? Tired of the constant follow up, pay cuts, or unqualified leads? Tired of 3-5 hour meetings? LeafFilter by Leaf Home is North Americas largest ...

next page

Showing results 1-20

Cold Calling information

See Madison, WI salary details

$8

$18

$28

How much do cold calling jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for cold calling in Madison, WI is $18.57, according to ZipRecruiter salary data. Most workers in this role earn between $14.52 and $21.30 per hour, depending on experience, location, and employer.

What is cold calling?

Cold calling is the practice of contacting potential customers or clients who have not previously expressed interest in the products or services being offered. It typically involves making unsolicited phone calls with the aim of generating sales leads, appointments, or direct sales. Cold calling is a common sales technique used across various industries, and it requires strong communication skills, persistence, and the ability to handle rejection. Successful cold callers research their prospects beforehand and use tailored scripts to increase their chances of a positive response.

What is cold calling?

Cold calling is a telemarketing practice that works to gather qualified leads. You use the phone to call a potential customer to see if they are a viable prospect for a product or service. This task is an important step in the sales process since it narrows down the people who are most likely going to want to try the service or a product. Once you vet the lead, you typically pass it to a sales representative to close. Using cold calling helps companies save time and money while still finding new clients or customers.

What are the key skills and qualifications needed to thrive as a cold calling specialist, and why are they important?

To thrive as a Cold Calling Specialist, you need excellent verbal communication, persuasive sales techniques, and a basic understanding of the products or services being offered, often supported by prior sales experience or training. Familiarity with customer relationship management (CRM) software and auto-dialing systems is typically required. Persistence, resilience, and active listening are crucial soft skills that help build rapport and handle rejection effectively. These abilities are essential for consistently generating leads, meeting sales targets, and fostering positive customer interactions in a competitive environment.

What are some common challenges faced in a cold calling role, and how can they be overcome?

One of the main challenges in a cold calling role is handling frequent rejection and maintaining motivation throughout the day. Additionally, it can be difficult to quickly build rapport with prospects and capture their interest within the first few seconds of a call. To overcome these challenges, it's helpful to develop strong communication skills, use a well-crafted script, and stay persistent while adapting your approach based on feedback. Regular team meetings and support from colleagues can also provide valuable encouragement and help you refine your technique.

What is the difference between Cold Calling vs Telemarketing?

AspectCold CallingTelemarketing
CredentialsNone specific, sales skills preferredNone specific, sales skills preferred
Work EnvironmentOne-on-one calls, often solo or small teamsCan be solo or team-based, often in call centers
Industry UsageCommon in sales, B2B, B2CCommon in sales, fundraising, market research

While both Cold Calling and Telemarketing involve making outbound calls to potential clients or customers, Cold Calling typically refers to individual, direct calls to prospects without prior contact. Telemarketing often involves larger-scale campaigns, sometimes with scripts, and may include both outbound and inbound calls. Both roles require strong communication skills and sales knowledge, but Cold Calling is more focused on personalized outreach, whereas Telemarketing may involve broader marketing efforts.

What are popular job titles related to Cold Calling jobs in Madison, WI?

For Cold Calling jobs in Madison, WI, the most frequently searched job titles are:

What cities near Madison, WI are hiring for Cold Calling jobs?

Cities near Madison, WI with the most Cold Calling job openings:

Infographic showing various Cold Calling job openings in Madison, WI as of August 2026, with employment types broken down into 84% Full Time, and 16% Part Time. Highlights an 76% In-person, and 24% Remote job distribution, with an average salary of $38,621 per year, or $18.6 per hour.

Outside Sales Representative - No Cold Calling

Feldco Factory Direct

Madison, WI • On-site

$100K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago


Feldco rating

8.6

Company rating: 8.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

3rd of 55 rated home improvement suppliers and fitters


Job description

Company Description

Feldco is a leading home renewal company specializing in delighting our customers through our products: windows, siding, and doors.

Job Description

We are looking for Outside Sales Representatives to join our successful, highly-motivated team at Feldco, the #1 Window, Siding and Door Company in the USA (recognized by Window and Door Magazine). We have 40 years of experience in delighting customers by making home improvement projects simple.


What We Can Offer You?


Leadership -- We are the #1 Replacement Window, Door and Siding Company in America! We take great pride in our leadership and transformation of the home improvement market. 


Growth -- We have more than quadrupled our business over the past few years and are presently expanding into more new markets.


Advancement -- We have recently promoted many internal staff members to senior management positions and offer external training.


Security -- We operate profitably and are enhancing the benefits and care of our employees.


Professionalism -- We are investing heavily in quality improvements and establishing industry-best operations.


Teamwork -- We are focused on assisting each other and working together to take care of our customers.


Location: Madison, WI


Responsibilities:

Respond to all sales appointments and conduct in-home product demonstrations of Windows, Siding, & Doors.

Maximize the conversion of leads to sales

Ownership of the Customer through coordination with Feldco's Call Center, Finance & Fulfillment departments

Utilize sales and problem-solving skills to better serve external and internal customers

Achieve or exceed individual sales goals and company sales metrics standards

Ensure an exceptional and delightful experience for all Feldco customers


Additional Information

Base salary and lucrative commission structure

Average total compensation over $80,000 per year

25% of Outside Sales Representatives earning $100,000-$200,000 per year

Unlimited earning potential

Paid Sales training

Industry-best customer sales leads

Benefits - (Medical, Dental, Vision, Vol Life, STD, LTD, 401 K, and Paid Time Off)

Career Advancement


Qualifications

Qualifications:


Respond to all sales appointments and conduct in-home product demonstrations of Windows, Siding, & Doors.


Maximize the conversion of leads to sales


Ownership of the Customer through coordination with Feldco's Call Center, Finance & Fulfillment departments


Utilize sales and problem-solving skills to better serve external and internal customers


Achieve or exceed individual sales goals and company sales metrics standards


Ensure an exceptional and delightful experience for all Feldco customers

Additional Information

All your information will be kept confidential according to EEO guidelines.


What Feldco employees say

Pay

Workplace

Get the full story on Breakroom