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Channel Strategy Manager Jobs in Utah (NOW HIRING)

swirecc

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... Strategic LOS. Develop brand acceleration programs based on local and customer-specific ...

swirecc

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... Strategic LOS. Develop brand acceleration programs based on local and customer-specific ...

swirecc

Commercial Channel Manager

Draper, UT · On-site

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... Strategic LOS. Develop brand acceleration programs based on local and customer-specific ...

NRG Energy

Director, Growth & Channels

Lehi, UT · On-site

$171K - $215K/yr

Channel strategy - Own the channel mix across partner and digital - setting investment priorities, performance targets, and GTM playbooks per channel. * Team leadership - Manage and develop a Channel ...

Chargezoom

Channel Sales Manager

Salt Lake City, UT

$125K/yr

As a Channel Sales Manager at Chargezoom, you will play a pivotal role in expanding and managing ... implement strategies that drive partner engagement and revenue growth * Regularly review and ...

Chargezoom

Channel Sales Manager

Salt Lake City, UT · On-site

$125K/yr

As a Channel Sales Manager at Chargezoom, you will play a pivotal role in expanding and managing ... implement strategies that drive partner engagement and revenue growth * Regularly review and ...

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All JobsChannel Strategy JobsChannel Strategy Manager JobsChannel Strategy Manager Jobs in Utah

Channel Strategy Manager information

What does a channel strategy manager do?

A Channel Strategy Manager is responsible for developing and implementing strategies to distribute a company’s products or services through various channels, such as retail, online, or third-party partners. They analyze market trends, assess channel performance, and collaborate with sales and marketing teams to optimize channel mix and ensure alignment with business goals. Their work helps maximize market reach, drive sales growth, and improve customer satisfaction by ensuring products are available through the most effective channels.

How does a channel strategy manager typically collaborate with sales and marketing teams to drive growth?

A Channel Strategy Manager works closely with both sales and marketing teams to develop and execute strategies that optimize distribution channels and maximize revenue opportunities. This often involves analyzing channel performance data, identifying new partnership opportunities, and aligning promotional initiatives across teams. Regular meetings and cross-functional projects are common, ensuring that channel strategies are integrated with broader business objectives. Effective collaboration requires strong communication skills and a deep understanding of both internal processes and market dynamics.

What are the key skills and qualifications needed to thrive as a channel strategy manager, and why are they important?

To thrive as a Channel Strategy Manager, you need expertise in sales strategy, market analysis, and channel development, typically supported by a relevant degree in business or marketing. Familiarity with CRM systems, data analytics tools, and channel management software is essential for tracking performance and optimizing distribution. Strong negotiation, relationship-building, and communication skills set top performers apart in this role. These capabilities are crucial for driving revenue growth, building successful partnerships, and ensuring effective channel execution.

What is the difference between Channel Strategy Manager vs Channel Marketing Manager?

AspectChannel Strategy ManagerChannel Marketing Manager
Primary FocusDeveloping and optimizing channel strategies to maximize sales and partnershipsCreating marketing campaigns and initiatives to promote products within channels
ResponsibilitiesStrategic planning, partner relations, channel developmentMarketing campaigns, content creation, promotional activities
Required SkillsStrategic thinking, relationship management, industry knowledgeMarketing skills, campaign management, communication
Work EnvironmentCross-functional teams, partner organizations, corporate officesMarketing teams, sales teams, advertising agencies

The Channel Strategy Manager focuses on developing overall channel strategies and managing partner relationships, while the Channel Marketing Manager concentrates on executing marketing campaigns within channels. Both roles are essential for channel success but differ in scope and daily tasks.

What are popular job titles related to Channel Strategy Manager jobs in Utah?

For Channel Strategy Manager jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Channel Strategy Manager jobs in Utah look for?

The top searched job categories for Channel Strategy Manager jobs in Utah are:

What cities in Utah are hiring for Channel Strategy Manager jobs?

Cities in Utah with the most Channel Strategy Manager job openings:

Channel Strategy Manager jobs near you
Infographic showing various Channel Strategy Manager job openings in Utah as of June 2026, with employment types broken down into 92% Full Time, and 8% Part Time. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution.

Commercial Channel Manager

swirecc

Draper, UT • On-site

$142K - $143K/yr

Full-time

Re-posted 14 days ago

Job description

What does Commercial Channel Manager Large Store do at Swire Coca-Cola?
Responsible for the development of commercial plans that drive Channel Look of Success for the large store channel of trade. Works with internal and customer teams to identify the highest leverage opportunities and communicate effectively with the sales team. Produce local commercial marketing opportunities & align brand resources. Develop POS order reviews, inventory, deployment, tracking & analysis of all in-outlet merchandising in support of Strategic LOS. Develop brand acceleration programs based on local and customer-specific opportunities. . Present Commercial updates at Division OR Meetings. Develop & present the "Are You Ready" meeting content for the trimester (innovation, big event marketing, etc.) to executive leadership, and to the Field Ops Teams.
Responsibilities:

  • Work with brand teams to build Look of Success framework (KO, Monster, Dr Pepper, Core Power, VEB) to understand and implement all brand programs and develop trimester plans maximizing the tools provided by the brand teams
  • Formalize channel Look of Success with input from Channel Lead present trimester LOS plans to executive leadership team as part of trimester planning strategy and build out channel monthly LOS recording deck for channel lead - Manage annual channel marketing budget
  • Review custom POS requests submitted by sales/ops teams and determine the appropriateness of the requests based on cost, usage and timeliness criteria. Move approved requests to graphic design team to ensure projects are completed in compliance with POS request process.
  • Collaborate with Channel Lead and Commercial Operations Manager to identify and obtain customer specific merchandising equipment develop and obtain customer/channel specific POS elements
  • Formalize and execute orders for merchandising equipment, premiums, and point of sale to support all channel pillar programs, work with CCNA counterparts where appropriate to obtain approvals on brand POS to ensure alignment with Coke’s guidelines
  • Ensure that POS arrives to sales centers on time and gets placed in market quickly and efficiently to minimize waste
  • Plan and conduct regular Key Account Manager Marketing Meetings to communicate trimester plans and conduct ongoing business, collaborate with National Retail Sales (NRS) team shopper marketing teams to ensure pillar program alignment
  • Steward development of consumer-facing sweepstakes thru Shopper Marketing Manager (rules/POS creation in compliance with laws and regulations) and handle administration and fulfillment of prizes
  • Build out and post sell sheets for brand/channel programs incremental to trimester LOS, create custom brand coupons and OBMs and manage redemptions
  • Collaborate with Asset Managers to develop chain-specific programs that not only fulfill contractual agreements with our asset partners, but also create value for our retail customers
  • Coordinate brand market blitzes with sales operations teams to ensure proper execution of key pillar programs and analyze results of program effectiveness and recommend solutions


Requirements

  • High School Diploma (or GED) with some college and relevant experience required
  • Bachelor's Degree preferred
  • 6+ years general work experience required
  • 2+ years in the consumer goods/beverages industry preferred
  • Knowledge of channel strategy
  • Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers

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