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Channel Partner Manager Jobs in Lancaster, SC (NOW HIRING)

Completes and submits accurate new business paperwork, expense reports, and weekly activity reports by agreed upon dates set by Sales management to assist with forecasting. * Works with bank partners ...

... partners to advance next-generation measurement techniques and rigorous testing methodologies. A critical thinker with a strong testing mindset is needed to develop best-in-class channel strategies ...

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Channel Partner Manager information

See Lancaster, SC salary details

$60.1K

$121.5K

$130.9K

How much do channel partner manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for channel partner manager in Lancaster, SC is $121,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $129,600.00 and $130,500.00 per year, depending on experience, location, and employer.

What is a channel partner manager?

A Channel Partner Manager is a professional responsible for developing and maintaining relationships with a company’s channel partners, such as resellers, distributors, or agencies. Their main goal is to drive business growth through these partners by supporting them with tools, training, and resources. Channel Partner Managers collaborate closely with sales and marketing teams to ensure partners are aligned with company objectives and able to effectively sell products or services. They often analyze partner performance, address challenges, and identify new partnership opportunities to expand market reach.

What are the key skills and qualifications needed to thrive as a channel partner manager?

To thrive as a Channel Partner Manager, you need a strong background in sales, business development, and relationship management, often supported by a relevant degree or equivalent experience. Familiarity with CRM systems like Salesforce, partner management platforms, and sometimes certifications in sales or channel management are typical requirements. Exceptional interpersonal skills, negotiation abilities, and strategic thinking set top performers apart in this role. These skills are vital for building productive partnerships, driving revenue growth, and aligning partner activities with organizational goals.

What are some common challenges channel partner managers face when building and maintaining effective partner relationships?

Channel Partner Managers often encounter challenges such as aligning partner and company goals, ensuring consistent communication, and managing varying levels of partner engagement. Balancing the needs and expectations of multiple partners can be complex, especially when resources are limited or priorities shift quickly. Successful Channel Partner Managers proactively address these challenges by establishing clear processes, providing ongoing training, and fostering trust through regular check-ins and collaborative planning sessions.

What is the difference between Channel Partner Manager vs Sales Account Manager?

AspectChannel Partner ManagerSales Account Manager
Primary FocusManaging relationships with channel partners and developing partner networksManaging direct client accounts and closing sales
Work EnvironmentCollaborates with partners, often in a B2B settingWorks directly with individual clients or companies
Required SkillsPartnership development, channel sales, negotiationCustomer relationship management, sales strategies, negotiation
Industry UsageCommon in tech, manufacturing, and wholesale sectorsCommon across various industries including tech, retail, and services

The main difference is that a Channel Partner Manager focuses on building and maintaining relationships with external partners to expand sales channels, while a Sales Account Manager handles direct sales and client relationships. Both roles require strong communication and negotiation skills but serve different parts of the sales process.

What job categories do people searching Channel Partner Manager jobs in Lancaster, SC look for?

The top searched job categories for Channel Partner Manager jobs in Lancaster, SC are:

What cities near Lancaster, SC are hiring for Channel Partner Manager jobs?

Cities near Lancaster, SC with the most Channel Partner Manager job openings:

Infographic showing various Channel Partner Manager job openings in Lancaster, SC as of August 2026, with employment types broken down into 83% Full Time, 16% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $121,488 per year, or $58.4 per hour.

General Manager of Business Development

HC Forklift America Corp

Rock Hill, SC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.


Key responsibilities

  • Develop and execute strategies to expand the U.S. dealer and rental network in alignment with company growth objectives.

  • Identify, recruit, onboard, and manage U.S. authorized dealers and rental companies, including conducting business reviews and implementing growth strategies.

  • Build and maintain relationships with dealer partners, serve as a strategic advisor, and support dealer sales, rental, service, and aftermarket growth.


Job description

Job Title: General Manager of Business Development
Department: Sales amp; Marketing
Reports To: VP of Sales and Marketing
Job Type: Full-Time | Onsite | Salaried Exempt
Location: Rock Hill, SC 29730
Position Summary
The General Manager of Business Development is responsible for leading the growth, strategy, and performance of HC Forklift America's authorized dealer and rental network across the United States while driving business development initiatives for both industrial material handling and with a strong emphasis on aerial work platform (AWP) equipment. This role focuses on expanding market share through dealer development with a strong focus on rental companies, strategic partnerships, and direct engagement with national, and regional.
The position is central to accelerating HC Forklift America's U.S. growth by building a high-performing dealer network, expanding rental channel partnerships, and increasing sales of forklifts, warehouse equipment, lift trucks, aerial work platforms, telehandlers, scissor lifts, boom lifts, attachments, and aftermarket solutions. The ideal candidate brings extensive experience within the industrial equipment industry and a proven record of developing dealer channels and rental company relationships throughout the United States.
Key Responsibilities
U.S. Dealer amp; Rental Network Strategy amp; Expansion
  • Develop and execute a U.S.-focused development strategies aligned with HC Forklift America’s national growth objectives.
  • Identify, recruit, and onboard new authorized dealers amp; rental companies across key U.S. industrial, logistics, warehousing, and manufacturing regions.
  • Expand coverage in underserved or high-growth U.S. markets to increase equipment penetration and brand presence.
Dealer Performance Management
  • Establish and manage U.S. dealer performance KPIs including unit sales, revenue growth, parts sales, service performance, and customer satisfaction.
  • Conduct structured business reviews with dealer leadership teams across the United States.
  • Implement corrective action plans for underperforming dealers and growth strategies for top-tier partners.
Channel Leadership amp; Relationship Management
  • Serve as the executive liaison for all U.S. dealer partners.
  • Build strong, long-term relationships with dealer principals, general managers, and sales leadership teams.
  • Act as a strategic advisor to help dealers grow across equipment sales, rental fleets, service operations, and aftermarket parts.
Sales Enablement amp; Growth Support
  • Provide dealers with pricing guidance, sales tools, marketing support, and competitive intelligence.
  • Support national and regional account development across warehousing, logistics, e-commerce fulfillment, manufacturing, and industrial sectors.
  • Drive adoption of HC Forklift America products, programs, and new equipment launches within the U.S. dealer network.
Training amp; Dealer Development
  • Lead onboarding and certification programs for new U.S. dealers.
  • Implement ongoing training programs for dealer sales teams, parts departments, and service technicians.
  • Ensure dealers are fully equipped to represent HC Forklift America products, brand standards, and service expectations.
U.S. Market Expansion amp; Intelligence
  • Identify and evaluate new U.S. market opportunities for dealer and rental network expansion.
  • Monitor U.S. competitor activity in the forklift and industrial equipment sector.
  • Provide leadership with insights on pricing, market positioning, and channel development trends.
Cross-Functional Collaboration
  • Partner with U.S. Sales, Service, Marketing, Operations, and Product teams to align dealer strategy with national business objectives.
  • Deliver structured field feedback to support product improvements, warranty programs, and customer experience enhancements.
Dealer Agreements amp; Compliance
  • Negotiate U.S. dealer agreements, territory structures, and performance expectations.
  • Ensure compliance with HC Forklift America brand standards, safety requirements, and operational policies.
Qualifications
  • Bachelor’s degree in business, Engineering, or related field (MBA preferred).
  • 7–12+ years of experience in dealer development, channel management, or distribution leadership within industrial equipment, material handling, forklift, or heavy equipment industries.
  • Strong understanding of the AWP (Aerial Work Platform) industry including scissor lifts, boom lifts, telehandlers, and related access equipment.
  • Experience working with equipment rental companies, fleet management organizations, or national rental accounts preferred.
  • Strong knowledge of the U.S. industrial and material handling market.
  • Proven success building and scaling national dealer/distributor networks in the United States.
  • Strong executive presence, negotiation, and relationship management skills.
  • Ability to travel extensively across the U.S. as required.
Work Environment
  • This is a field-based, U.S.-national role with significant travel required (typically 50–75% depending on dealer network needs).
  • Work is performed in a mix of environments including dealer facilities, rentals, customer sites, warehouses, manufacturing plants, and corporate offices.
  • The role requires frequent travel via air and ground transportation across U.S. regions.
  • Occasional work in industrial environments may involve exposure to warehouse operations, equipment demonstrations, and outdoor job sites.
  • Standard office work includes strategy development, reporting, virtual meetings, and cross-functional collaboration with internal teams.
  • Flexibility in work schedule is required to accommodate client needs across multiple time zones.
Success Metrics (KPIs)
The success of this role will be measured by the following key performance indicators:
  • Dealer amp; Rental Network Growth: Increase in number of active, performing U.S. dealers within targeted territories and markets as well as rental company partnerships
  • Revenue Growth: Year-over-year growth in dealer-driven equipment sales, parts revenue, and service income.
  • Market Penetration: Expansion of HC Forklift America product presence in key U.S. industrial and logistics markets.
  • Dealer Performance Improvement: Measurable improvement in underperforming dealer productivity and profitability.
  • New Dealer Activation: Speed and effectiveness of onboarding and ramp-up for new dealer partners.
  • Aftermarket Growth: Increase in parts and service revenue contribution from the dealer network.
  • Customer Satisfaction: Improved end-customer satisfaction scores and dealer service performance metrics.
  • Strategic Account Expansion: Growth in national and regional accounts supported through dealer channels.
Compensation
Compensation is designed to be highly competitive and performance-driven, aligned with senior-level responsibilities in national dealer development.
  • Base Salary: (Depending on experience and industry background)
  • Annual Incentive / Bonus: 25% – 40% of base salary based on achievement of dealer growth, revenue, and market expansion KPIs
  • Additional Compensation Elements:
    • Potential commission or override structure tied to dealer-driven equipment sales growth
    • Travel expense reimbursement
  • Benefits Include:
    • Medical, Dental, and Vision insurance
    • 401(k) with company match
    • Paid Time Off (PTO) and Paid Holidays
Additional Information
This job description reflects the current expectations for the position but is not intended to be all-inclusive. Duties, responsibilities, and qualifications may be modified or reassigned at any time to meet the evolving needs of the organization.