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Channel Development Manager Jobs in Wayne, PA (NOW HIRING)

Picus

Channel Account Manager

Philadelphia, PA · Remote

Picus is looking for a driven and strategic Channel Account Manager to help grow and scale our ... At Picus, you'll be provided with as much responsibility as you can handle - new career development ...

Fox Carriers

IT Sales Development Manager

Philadelphia, PA · On-site

$55K - $65K/yr

Our division is a custom software development and digital transformation partner for enterprises ... Multi-Channel Strategy: Use personalized messaging across channels. Test, learn, iterate; * CRM ...

Advantech

Key Account Manager, iFactory

Philadelphia, PA · On-site

$110K - $130K/yr

Prior experience in channel development or regional partner management * Familiarity with industrial protocols, SCADA, MES, or automation architectures * Bachelor's degree in engineering, business ...

Advantech

Key Account Manager, iFactory

Philadelphia, PA · On-site +1

$130K/yr

Prior experience in channel development or regional partner management \t * Familiarity with industrial protocols, SCADA, MES, or automation architectures \t * Bachelor's degree in engineering ...

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All JobsChannel Development JobsChannel Development Manager JobsChannel Development Manager Jobs in Wayne, PA

Channel Development Manager information

See Wayne, PA salary details

$10K

$114.4K

$131.8K

How much do channel development manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for channel development manager in Wayne, PA is $114,404.00, according to ZipRecruiter salary data. Most workers in this role earn between $105,100.00 and $121,900.00 per year, depending on experience, location, and employer.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.
More about Channel Development Manager jobs

What cities near Wayne, PA are hiring for Channel Development Manager jobs?

Cities near Wayne, PA with the most Channel Development Manager job openings:

Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Wayne, PA as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $114,404 per year, or $55 per hour.

Trade Development Manager - Wine

Southern Glazer's Wine and Spirits

King Of Prussia, PA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Southern Glazer's Wine & Spirits rating

7.5

Company rating: 7.5 out of 10

Based on 163 frontline employees who took The Breakroom Quiz

176th of 418 rated retail wholesalers

Job description

What You Need To Know
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
Southern Glazer's is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
Overview
Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities
  • Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
  • Plan, execute and evaluate sales, promotions, and marketing of brands
  • Deliver marketing brand plans to management teams
  • Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
  • Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
  • Set program objectives and measure ROI with a KPI scorecard
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Oversee funds related to local marketing and brand planning
  • Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities
  • Ensure brand pricing and gross profit is aligned to strategy by channel
  • Oversee funds related to local marketing and brand planning
  • Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
  • Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
  • familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
  • Support POS / VAP planning and buys
  • Coach, direct, and counsel team on overall performance; define expectations and monitor progress
  • Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
  • Perform other job-related duties as assigned

Minimum Qualifications
  • Bachelor's degree in a related field; or an equivalent combination of education and experience
  • Five years of relevant experience
  • Able to obtain and meet industry licensing requirements as needed
  • Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
  • Overnight travel as required
  • Good knowledge of Commercial Finance and Pricing practices
  • Knowledge of applicable state regulations and adult beverage market dynamics
  • Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
  • Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
  • Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
  • Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
  • Strong analytical, verbal, and written communication skills

Physical Demands
  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
  • Critical nature of this job may require extended hours, overtime, and weekends
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com

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