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Channel Development Manager Jobs in Shirley, MA (NOW HIRING)

Veracode

Channel Marketing Manager

Burlington, MA · On-site

Ensure that content is up to date as new resources and tools are developed. Manage all related ... Manage the monthly channel newsletter and webinar series, collaborating with product marketing and ...

Veracode

Channel Marketing Manager

Burlington, MA · On-site

Ensure that content is up to date as new resources and tools are developed. Manage all related ... Manage the monthly channel newsletter and webinar series, collaborating with product marketing and ...

Corning

NA Channel Manager

Tewksbury, MA · On-site

$120K - $166K/yr

Channel strategy and partner development * Executive communication and stakeholder influence ... management programs, paid time off, and an Employee Assistance Program (EAP) to support you and ...

Corning

NA Channel Manager

Tewksbury, MA · On-site

$120K - $166K/yr

Channel strategy and partner development * Executive communication and stakeholder influence ... management programs, paid time off, and an Employee Assistance Program (EAP) to support you and ...

Corning

NA Channel Manager

Tewksbury, MA · On-site

$120K - $166K/yr

Channel strategy and partner development * Executive communication and stakeholder influence ... management programs, paid time off, and an Employee Assistance Program (EAP) to support you and ...

Corning Inc.

NA Channel Manager

Tewksbury, MA · On-site

$121 - $166/hr

Channel strategy and partner development * Executive communication and stakeholder influence ... management programs, paid time off, and an Employee Assistance Program (EAP) to support you and ...

TOTAL Deutschland GmbH

Channel Sales Manager

Woburn, MA · On-site

$90 - $130/hr

Business Development * Identify new markets, industries, applications, and strategic accounts ... Experience managing distributors, manufacturer representatives, or channel partners preferred.

New

Hutchinson

Channel Sales Manager

Woburn, MA · On-site

$90 - $150/hr

Business Development * Identify new markets, industries, applications, and strategic accounts ... Experience managing distributors, manufacturer representatives, or channel partners preferred.

Hutchinson

Channel Sales Manager

Woburn, MA · On-site

$162K/yr

Business Development Identify new markets, industries, applications, and strategic accounts ... Experience managing distributors, manufacturer representatives, or channel partners preferred.

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Channel Development Manager information

See Shirley, MA salary details

$12.4K

$142.1K

$163.7K

How much do channel development manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for channel development manager in Shirley, MA is $142,052.00, according to ZipRecruiter salary data. Most workers in this role earn between $130,500.00 and $151,300.00 per year, depending on experience, location, and employer.

What is a channel development manager?

A Channel Development Manager is responsible for building and managing relationships with third-party partners, resellers, and distributors to grow a company's sales and market reach. They develop strategies to identify new channel opportunities, onboard partners, and ensure effective collaboration to achieve mutual business goals. This role often involves training partners, monitoring performance, and providing ongoing support to optimize sales through indirect channels. Channel Development Managers play a key role in expanding a company's presence in the market by leveraging external partnerships.

What does a channel development manager do?

A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.

What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

To thrive as a Channel Development Manager, you need strong skills in sales strategy, partner relationship management, and market analysis, typically supported by a bachelor’s degree in business or a related field. Familiarity with CRM platforms like Salesforce, channel management software, and relevant certifications such as Certified Channel Manager are often essential. Exceptional negotiation, communication, and networking skills help build and sustain effective partnerships. These skills ensure successful channel growth, improved partner performance, and achievement of revenue targets.

What are some common challenges channel development managers face when building new partner relationships?

Channel Development Managers often encounter challenges such as aligning partner goals with company objectives, overcoming initial trust barriers, and navigating varying business cultures. They need to clearly communicate value propositions and establish mutually beneficial terms to ensure long-term collaboration. Effective negotiation, adaptability, and proactive communication are essential for resolving misunderstandings and maintaining strong, productive partnerships.

What is the difference between Channel Development Manager vs Sales Manager?

AspectChannel Development ManagerSales Manager
Primary FocusDeveloping and managing channel partnerships to expand market reachDirectly selling products or services to customers
Work EnvironmentCollaborates with partners, distributors, and internal teamsInteracts mainly with clients and sales teams
Required CredentialsExperience in channel sales, marketing, or business developmentSales experience, often with a background in customer relationship management
Industry UsageCommon in tech, manufacturing, and wholesale sectorsWidespread across retail, B2B, and service industries

The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.

How much do channel development managers make in the US?

Channel Development Managers in the US typically earn between $80,000 and $130,000 annually, depending on experience, industry, and location. Compensation may also include bonuses, commissions, and benefits, especially in sales-focused roles requiring strong negotiation and relationship-building skills.
More about Channel Development Manager jobs

What cities near Shirley, MA are hiring for Channel Development Manager jobs?

Cities near Shirley, MA with the most Channel Development Manager job openings:

Channel Development Manager jobs near you
Infographic showing various Channel Development Manager job openings in Shirley, MA as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $142,052 per year, or $68.3 per hour.

Channel Marketing Manager

Veracode

Burlington, MA • On-site

Full-time

Re-posted 24 days ago

Job description

CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel partners to successfully sell and support Veracode’s products. This is a new role, established to continue to build excitement and interest within our channel community through the creation of programs and enablement materials to the wider channel, maintaining content within the partner community, and collaborating with the regional marketing managers and the wider global channel community. This is a tremendous growth opportunity to expand the Veracode Partner Program, and implement new marketing initiatives and program infrastructure in support of our expanding global partner base.

This individual will report to the Head of Global Partner and Regional Marketing and will be based in our Burlington, MA headquarters.

Primary Responsibilities

  • Implement tools, programs and processes to effectively drive channel behavior and to enable channel sales growth.
  • Own the delivery of Veracode Partner Program assets, working closely with the corporate marketing team.
  • Work closely with the corporate campaigns team and regional marketing teams to drive demand generation programs through the channel and help drive pipeline.
  • Oversee the Veracode Partner Community. Ensure that content is up to date as new resources and tools are developed. Manage all related partner playbooks by continually reviewing materials and enhancing content as needed.
  • Create off-the-shelf campaign kits to be leveraged by channel partners. Interface with and build relationships with partners for marketing program execution.
  • Manage the monthly channel newsletter and webinar series, collaborating with product marketing and content marketing teams on relevant topics and driving all content.
  • Play a key role in global reporting for channel marketing performance; identify key channel marketing metrics required to support the business and work with marketing operations to deliver as appropriate.
  • Be passionate about building, motivating, supporting and enabling the channel to achieve revenue goals.

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