Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief * Work closely with senior stakeholders across Product ...
Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief * Work closely with senior stakeholders across Product ...
As the Marketing Manager, you are responsible for developing and executing customer-focused ... development and execution of annual channel marketing plans that align brand priorities with ...
Quick apply
As the Marketing Manager, you are responsible for developing and executing customer-focused ... development and execution of annual channel marketing plans that align brand priorities with ...
Sales,Business Development Manager Your role and responsibilities In this role, you will have the ... Understanding the channel strategy and the establishment of related prices, and preparing sales ...
Sales,Business Development Manager Your role and responsibilities In this role, you will have the ... Understanding the channel strategy and the establishment of related prices, and preparing sales ...
Sales,Business Development Manager This job posting is also available in French under the title ... Understanding the channel strategy and the establishment of related prices, and preparing sales ...
Sales,Business Development Manager This job posting is also available in French under the title ... Understanding the channel strategy and the establishment of related prices, and preparing sales ...
The CDAE is responsible for overall account management and for maintaining the customer ... Maintain strategic alignment with local vendor and distribution channel partnerships * Keep updated ...
The CDAE is responsible for overall account management and for maintaining the customer ... Maintain strategic alignment with local vendor and distribution channel partnerships * Keep updated ...
... Manager and channel teams with the strategic inputs needed to build GTM plans and launch messaging frameworks.Partner with Sales and eCommerce KAMs to support forecast development by providing ...
Quick apply
... Manager and channel teams with the strategic inputs needed to build GTM plans and launch messaging frameworks.Partner with Sales and eCommerce KAMs to support forecast development by providing ...
... Manager and channel teams with the strategic inputs needed to build GTM plans and launch messaging frameworks.Partner with Sales and eCommerce KAMs to support forecast development by providing ...
Quick apply
... Manager and channel teams with the strategic inputs needed to build GTM plans and launch messaging frameworks.Partner with Sales and eCommerce KAMs to support forecast development by providing ...
Trade Development & Key Account Manager (Montreal, Quebec)
CA$80K - CA$90K/yr
... channel dynamics, key accounts, etc. * Prepare reports on account progress, goals, and forecasts ... Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of ...
Trade Development & Key Account Manager (Montreal, Quebec)
CA$80K - CA$90K/yr
... channel dynamics, key accounts, etc. * Prepare reports on account progress, goals, and forecasts ... Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of ...
Key Account Manager - Canada Wholesale
Montreal, QC · Remote
CA$90K - CA$110K/yr
Key Responsibilities Account Development & Management: Establish and grow strong partnerships with ... In collaboration with La Senza & DIM, build a tailored offering for the wholesale channel in Canada.
Key Account Manager - Canada Wholesale
Montreal, QC · Remote
CA$90K - CA$110K/yr
Key Responsibilities Account Development & Management: Establish and grow strong partnerships with ... In collaboration with La Senza & DIM, build a tailored offering for the wholesale channel in Canada.
... channel sales, business development, or related B2B sales roles, preferably in industrial ... Experience using CRM systems, preferably Salesforce * Strong analytical, organizational, and time ...
... channel sales, business development, or related B2B sales roles, preferably in industrial ... Experience using CRM systems, preferably Salesforce * Strong analytical, organizational, and time ...
... Channel Plan and execute business development activities within defined region, including work ... opportunity management and qualify companies within the defined region Track all customer ...
... Channel Plan and execute business development activities within defined region, including work ... opportunity management and qualify companies within the defined region Track all customer ...
399 EN - Sr. Web Strategist
Montreal, QC · On-site
CA$96K - CA$128K/yr
This role is accountable for bringing EDC's digital experience vision and cross-channel customer ... Advise teams on best practices in design, development, and content management * Support designers ...
Quick apply
399 EN - Sr. Web Strategist
Montreal, QC · On-site
CA$96K - CA$128K/yr
This role is accountable for bringing EDC's digital experience vision and cross-channel customer ... Advise teams on best practices in design, development, and content management * Support designers ...
Director, Food Service and Industrial Sales, Americas
Montreal, QC · Hybrid
$190K - $205K/yr
The Role You'll lead a team of Business Development Managers (BDMs) and Key Account Managers (KAMs ... Experience selling into the Foodservice channel is highly preferred; Industrial and Retail ...
Quick apply
Director, Food Service and Industrial Sales, Americas
Montreal, QC · Hybrid
$190K - $205K/yr
The Role You'll lead a team of Business Development Managers (BDMs) and Key Account Managers (KAMs ... Experience selling into the Foodservice channel is highly preferred; Industrial and Retail ...
Territory Manager | Laval
Quebec, QC · On-site
... channel. You will represent Clover in the Quebec market, manage the full sales cycle, and help ... Manage the full sales cycle, including prospecting, pipeline development, product presentations ...
Territory Manager | Laval
Quebec, QC · On-site
... channel. You will represent Clover in the Quebec market, manage the full sales cycle, and help ... Manage the full sales cycle, including prospecting, pipeline development, product presentations ...
... channel. The Senior Manager ensures that JF equity offerings are effectively supported, clearly ... Lead the development of product-specific materials and business development support, including ...
... channel. The Senior Manager ensures that JF equity offerings are effectively supported, clearly ... Lead the development of product-specific materials and business development support, including ...
... channel. You will represent Clover in the Quebec market, manage the full sales cycle, and help ... Manage the full sales cycle, including prospecting, pipeline development, product presentations ...
... channel. You will represent Clover in the Quebec market, manage the full sales cycle, and help ... Manage the full sales cycle, including prospecting, pipeline development, product presentations ...
Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...
Educate channel partners on the TELUS and Koodo value propositions, ensuring top of mind awareness ... Minimum 2 years of sales experience including business development, relationship management ...
Collaborate with Account Managers and Business Development teams to identify, qualify, and develop ... Experience working with channel partners, resellers, and distributors * Excellent communication ...
Collaborate with Account Managers and Business Development teams to identify, qualify, and develop ... Experience working with channel partners, resellers, and distributors * Excellent communication ...
Collaborate with Account Managers and Business Development teams to identify, qualify, and develop ... Experience working with channel partners, resellers, and distributors * Excellent communication ...
Collaborate with Account Managers and Business Development teams to identify, qualify, and develop ... Experience working with channel partners, resellers, and distributors * Excellent communication ...
... development. They will help ensure GreenShield attracts,assesses, and retains top talent at the ... Define sourcing strategies for each line of business and support proactive channel management.
... development. They will help ensure GreenShield attracts,assesses, and retains top talent at the ... Define sourcing strategies for each line of business and support proactive channel management.
Channel Development Manager information
What is the difference between Channel Development Manager vs Sales Manager?
| Aspect | Channel Development Manager | Sales Manager |
|---|---|---|
| Primary Focus | Developing and managing channel partnerships to expand market reach | Directly selling products or services to customers |
| Work Environment | Collaborates with partners, distributors, and internal teams | Interacts mainly with clients and sales teams |
| Required Credentials | Experience in channel sales, marketing, or business development | Sales experience, often with a background in customer relationship management |
| Industry Usage | Common in tech, manufacturing, and wholesale sectors | Widespread across retail, B2B, and service industries |
The Channel Development Manager focuses on building and maintaining relationships with channel partners to grow the company's market presence, while the Sales Manager concentrates on direct sales efforts to individual customers. Both roles require strong sales skills and industry knowledge but differ in their approach and target audiences.
How much do channel development managers make in the US?
What is a channel development manager?
What does a channel development manager do?
A channel development manager partners with sales marketers and business associates to develop marketing techniques and strategies to reach customers in a specific channel. You are the link between businesses and customers, and your job duties include recruiting candidates, creating resources to reach customers, and managing or teaching other channel managers. A career as a channel developer requires you have some formal qualifications and education, typically at least a bachelor’s degree in business, marketing, or a related field, and a minimum of five years of experience in sales or marketing and management. Developing relationships with channel partners is necessarily interpersonal, so you should emphasize skills in communication, organization, and developing messaging strategies.
What are some common challenges channel development managers face when building new partner relationships?
What are the key skills and qualifications needed to thrive as a channel development manager, and why are they important?

Full-time
Medical, Dental, Retirement, PTO
Re-posted 4 days ago
Job description
About the role:
We are looking for an integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. This role develops customer-facing copy and creative across email, SMS and in-app push notifications, translates business objectives and lifecycle strategies into compelling, compliant communications, and helps drive KPI performance across engagement, activation, retention and revenue goals. The role works closely with internal and external stakeholders including Product, Portfolio, Walmart, Technology, Legal, Compliance, Design and Translation partners to deliver high-quality campaigns from briefing through launch and post-campaign optimization.
Who we are:
Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig.
Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners' growth. With a diverse suite of products-residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending-we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.
Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada's leading alternative lending bank.
Reporting directly to the Director, this role has the following responsibilities:
Risk Management & Compliance, in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one's responsibilities as outlined below:
Engagement & Retention
- Develop content strategy, messaging and creative briefs for campaigns and journeys that support engagement, activation and retention KPI objectives
- Create and manage customer-facing content (copy and graphics) across email, SMS and in-app/push channels, ensuring alignment to brand, offer and lifecycle strategy
- Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger-based communications
- Lead test-and-learn initiatives including subject line, creativity, offer and messaging optimization to improve engagement and conversion outcomes
- Leverage AI and emerging tools, where appropriate, to improve creative development, efficiency and campaign effectiveness
Market research and insights
- Provide timely and relevant insights, creative best practices and competitive intelligence to inform campaign strategy and content development
- Monitor campaign performance and translate results into actionable recommendations for future messaging, audience and channel optimization
Relationships and efficiency
- Manage relationships with internal and external design, development and channel execution partners to deliver campaigns on time and to brief
- Work closely with senior stakeholders across Product, Portfolio, Walmart, Technology, Legal, Compliance and Translation to align priorities and approvals
- Coordinate end-to-end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post-campaign readouts
- Work in close collaboration with the business team to ensure creative content supports portfolio growth, customer experience and commercial targets
Risk and Compliance
- As an employee of Fairstone Bank, must comply with all applicable Fairstone Bank and Line of Business policies, standards, guidelines and controls
- Maintain current understanding of and ensure adherence to compliance, privacy, anti-spam and channel-specific regulations across all digital platforms
- Ensure governance, approvals, QA and documentation requirements are met for all marketing-related initiatives before launch
What we're looking for:
- Formal Education: University degree in marketing, advertising or equivalent
- 5+ years of experience in cards, CRM, lifecycle or retention marketing, including content creation for customer campaigns
- Bilingual (Asset)
- Hands-on experience developing omni-channel campaign content across email, SMS, push and in-app channels
- Experience with customer segmentation, journey orchestration and personalized messaging using CRM/marketing automation platforms
- Strong track record of managing campaign performance, A/B testing and optimization against engagement, conversion and retention KPIs
- Experience working in a highly regulated environment with legal, compliance, privacy and translation review processes
- Demonstrated ability to manage multiple concurrent campaigns and stakeholders from briefing through execution and post-campaign readout
- Strong content strategy, copywriting and creative briefing skills with the ability to tailor messaging by segment, offer and customer lifecycle stage
- Proficiency in campaign management and collaboration tools; familiarity with CRM platforms such as Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset
- Strong QA discipline and attention to detail across copy, links, approvals, rendering and channel-specific execution requirements
- Analytical mindset with the ability to interpret performance data, extract insights and translate results into actionable optimization recommendations
- Excellent stakeholder management skills with the confidence to work cross-functionally with product, portfolio, legal, compliance, technology and external partners
- Solution-focused, highly organized and able to thrive in a fast-paced, deadline-driven environment while balancing quality, speed and compliance
- Excellent written and verbal communication skills, strong relationship building, and professional maturity
What you'll love about working here:
- Award-Winning Culture: We're proud to be recognized as a Great Place to Work Canada 2025 and one of Montreal's Top Employers 2025 by Canada's Top 100 Employers.
- Work-Life Balance: Enjoy flexibility with our hybrid work model designed to support your lifestyle.
- Time to Recharge: Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.
- Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.
- Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
- Future-Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
- Exclusive Perks: Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
- On-Site Fitness: Gym access at our London and Montreal offices.
- Continuous Growth: Education Assistance Program and Fairstone Academy for training and skill development.
- Family Support: Parental leave top-up program to help you during life's big moments.
- Community Impact: One paid volunteer day to give back to causes that matter to you.
- For more information on who we are as an employer click here.
What you can expect - pay & process:
- Expected base salary range is $90 000.00 - $125 000.00 per year, plus the opportunity to earn an annual incentive bonus tied to performance.
- This posting is for an existing vacancy within our organization.
- Artificial intelligence may be used in parts of the recruitment process.
- All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.
If what you read excites you, we'd like to hear from you! Please submit your application and we'll contact you if you become selected for first stages of the interview process.
Learn more: https://www.fairstone.ca/en/about/canadian-lender
Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/
If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.
Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.
Time Type:
Full timeJob Type:Permanent