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Cdp Manager Jobs (NOW HIRING)

Lumen Technologies

Adobe CDP Engineer

OR · Remote

$105K - $141K/yr

Oversee integration of Adobe CDP with Salesforce, Customer Journey Analytics, Adobe Journey ... Ensure seamless activation of audiences across paid media, owned channels, and CRM. Governance ...

US Bank

CDP Campaign Segment Analyst

Minneapolis, MN · Hybrid

Responsibilities Own audience segment creation and management for multi-channel marketing initiatives. Research, build, test, and publish audience segments in the CDP through hands-on trait selection ...

US Bank

CDP Campaign Segment Analyst

Charlotte, NC · Hybrid

Responsibilities Own audience segment creation and management for multi-channel marketing initiatives. Research, build, test, and publish audience segments in the CDP through hands-on trait selection ...

US Bank

CDP Campaign Segment Analyst

Los Angeles, CA · Hybrid

Responsibilities Own audience segment creation and management for multi-channel marketing initiatives. Research, build, test, and publish audience segments in the CDP through hands-on trait selection ...

U.S. Bank

CDP Campaign Segment Analyst

Minneapolis, MN · On-site

Responsibilities • Own audience segment creation and management for multi-channel marketing initiatives. • Research, build, test, and publish audience segments in the CDP through hands-on trait ...

US Bank

CDP Campaign Segment Analyst

Atlanta, GA · Hybrid

Responsibilities Own audience segment creation and management for multi-channel marketing initiatives. Research, build, test, and publish audience segments in the CDP through hands-on trait selection ...

US Bank

CDP Campaign Segment Analyst

Chicago, IL · Hybrid

Responsibilities Own audience segment creation and management for multi-channel marketing initiatives. Research, build, test, and publish audience segments in the CDP through hands-on trait selection ...

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How much do cdp manager jobs pay per year?

As of Jun 13, 2026, the average yearly pay for cdp manager in the United States is $61,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $69,000.00 per year, depending on experience, location, and employer.

How does a CDP Manager typically collaborate with marketing and IT teams to ensure successful data-driven campaigns?

As a CDP Manager, you'll work closely with both marketing and IT teams to ensure that customer data is accurately collected, unified, and activated for targeted campaigns. You'll often translate marketing objectives into technical requirements, coordinate data integration efforts, and troubleshoot issues that arise with data quality or platform functionality. Effective communication and project management are key, as you’ll need to balance the technical constraints of the platform with the strategic goals of the marketing team. This cross-functional collaboration is vital for delivering personalized customer experiences and maximizing the value of the CDP.

What are the key skills and qualifications needed to thrive as a CDP Manager, and why are they important?

To thrive as a CDP (Customer Data Platform) Manager, you need a strong background in data management, digital marketing, and analytics, often supported by a degree in marketing, IT, or a related field. Familiarity with CDP platforms (like Segment, Salesforce, or BlueConic), data integration tools, and relevant certifications such as CDP Institute credentials are typically required. Outstanding communication, project management, and problem-solving skills help in collaborating with cross-functional teams and translating data insights into actionable strategies. These skills ensure the effective use of customer data to drive personalized marketing, improve customer experiences, and achieve business goals.

What is a CDP Manager?

A CDP Manager is a professional responsible for overseeing a Customer Data Platform (CDP) within an organization. They manage the collection, integration, and utilization of customer data from various sources to create unified customer profiles. Their role involves ensuring data accuracy, privacy compliance, and leveraging the CDP to enable personalized marketing and customer experiences. CDP Managers often collaborate with marketing, IT, and data analytics teams to optimize the use of customer data for business growth.
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Cdp Manager jobs near you
Infographic showing various Cdp Manager job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $61,351 per year, or $29.5 per hour.
Senior Product Manager, Data, CDP & Analytics

Senior Product Manager, Data, CDP & Analytics

DriveCentric

Saint Louis, MO • On-site

$123K - $162K/yr

Full-time

Posted 3 hours ago

Job description

Job Summary:
DriveCentric is the world's first Augmented Intelligence CRM, focused on enhancing automotive retail through AI-driven solutions. The Senior Product Manager will oversee the data product layer, including the customer data platform and analytics, ensuring that the company's data is effectively utilized to drive business outcomes for dealerships.
Responsibilities:
• Own the data product layer end to end.
• Productize the CDP, build the identity service, and replace legacy reporting with modern analytics.
• Define the metric stack, instrument it, and report against it.
• Run a dealer data council and be the trusted voice on dealer data needs.
Qualifications:
Required:
• 5+ years of product management.
• At least 3 years building productized CDP, identity, embedded analytics, or comparable data platform products at a B2B SaaS company.
• Demonstrated AI shipping history.
• AI-native PM workflows.
• CDP or comparable data product experience.
• Identity resolution fluency.
• Strategic-with-fluency technical depth.
• Cross-functional shipping.
• Operator energy.
Preferred:
• You have shipped data products in a vertical SaaS context to non-developer operators (retail, services, healthcare, hospitality, automotive).
• You have direct dealership operator experience or close family in the business — but this is a tiebreaker, not a prerequisite.
• You have built or operated identity stitching, consent management, or privacy-by-design infrastructure (CCPA, CPRA, GDPR equivalents).
• You have shipped agent-aware data products — features where an AI agent is a first-class consumer of identity and audience signal.
• You have worked with embedded analytics platforms (Sigma, ThoughtSpot Embedded, Looker Embedded, Cube, custom-built).
Company:
DriveCentric is an internet marketing company that primarily focuses on improving the aspects of CRM in automotive dealerships. Founded in 2010, the company is headquartered in Saint Louis, USA, with a team of 201-500 employees. The company is currently Growth Stage.

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