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Business Manager We are seeking a highly organized and strategic Senior Business Manager to serve ... You will coordinate executive priorities, drive accountability across multiple initiatives, prepare ...

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How much do business initiatives manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for business initiatives manager in the United States is $98,008.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Business Initiatives Manager vs Project Manager?

AspectBusiness Initiatives ManagerProject Manager
Primary FocusOversees strategic business initiatives and drives organizational changePlans, executes, and closes specific projects within scope, time, and budget
Required CredentialsBachelor's degree; often MBA or related certifications; strong business acumenBachelor's degree; PMP or similar project management certifications
Work EnvironmentStrategic planning sessions, cross-departmental collaborationProject teams, timelines, deliverables management
Industry UsageCommon in corporate strategy, business developmentWidely used across industries for project execution

While both roles involve leadership and coordination, the Business Initiatives Manager focuses on strategic organizational projects and long-term goals, whereas the Project Manager handles specific projects with defined scopes and deadlines. Understanding these differences helps organizations assign the right roles for their needs.

What Does a Business Initiatives Manager Do?

As a business initiatives manager, your responsibilities include leading a team of coaches to identify business problems and risk and then strategize, implement, and scale programs that solve these issues. You train coaches on these new programs and services, develop onboarding resources for new teams, help throughout the transition process, and guide the initial tracking, monitoring, and reporting of metrics. You are expected to develop positive working relationships with a variety of co-workers, developing awareness and creating desire for the new programs. Other duties include offering periodic methodology assessments and providing coaching to ensure continuous improvement and understanding of the process. You also make sure every employee knows how to meet compliance requirements and develop written and verbal content to present to both employees and business management or investors. Some positions require you to plan and manage the budget for the new initiative as well.

How does a Business Initiatives Manager typically collaborate with cross-functional teams to drive project success?

A Business Initiatives Manager works closely with teams across departments—such as marketing, finance, operations, and product development—to align project goals and ensure smooth execution. This role often involves leading meetings, facilitating communication, and coordinating resources to address challenges and keep initiatives on track. Effective collaboration requires strong interpersonal skills, the ability to manage competing priorities, and a proactive approach to problem-solving. By fostering a collaborative environment, Business Initiatives Managers help ensure that strategic projects deliver value and meet organizational objectives.

What does a Business Initiatives Manager do?

A Business Initiatives Manager is responsible for identifying, developing, and implementing strategic projects that drive business growth and efficiency. They work closely with various departments to assess opportunities, manage cross-functional teams, and ensure that initiatives align with the organization’s goals. Their duties often involve project management, process improvement, and performance analysis to support organizational success.

How much is the salary of a business manager?

The salary of a Business Initiatives Manager typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. Senior roles or those in large organizations may offer higher compensation, often supplemented with bonuses and benefits.

Is being a Business Initiatives Manager a stressful job?

Business Initiatives Managers often face stress due to managing multiple projects, meeting deadlines, and aligning initiatives with company goals. The role requires strong organizational skills and the ability to handle pressure, especially in fast-paced environments. However, stress levels can vary based on company culture and workload management.

How much does a strategic initiatives manager make?

A strategic initiatives manager typically earns between $80,000 and $130,000 annually, depending on experience, industry, and location. They often require strong project management skills and familiarity with business analysis tools to effectively lead company projects and initiatives.

What is an initiative manager?

An initiative manager is a professional responsible for planning, executing, and overseeing specific projects or strategic initiatives within an organization. They coordinate cross-functional teams, set goals, monitor progress, and ensure initiatives align with business objectives, often using project management tools like MS Project or Jira.

What are the key skills and qualifications needed to thrive as a Business Initiatives Manager, and why are they important?

To thrive as a Business Initiatives Manager, you need strong project management skills, strategic planning abilities, and typically a degree in business or a related field. Familiarity with project management software (like Asana or Trello), data analysis tools, and sometimes certifications such as PMP are valuable. Outstanding communication, cross-functional collaboration, and change management skills help drive successful initiatives. These competencies ensure the effective execution of business strategies, alignment across teams, and the achievement of organizational goals.
More about Business Initiatives Manager jobs
What cities are hiring for Business Initiatives Manager jobs? Cities with the most Business Initiatives Manager job openings:
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What job categories do people searching Business Initiatives Manager jobs look for? The top searched job categories for Business Initiatives Manager jobs are:
Business Initiatives Manager jobs near you
Infographic showing various Business Initiatives Manager job openings in the United States as of July 2026, with employment types broken down into 6% Internship, 88% Full Time, and 6% Contract. Highlights an 88% In-person, 6% Hybrid, and 6% Remote job distribution, with an average salary of $98,008 per year, or $47.1 per hour.
Site Merchandising Initiatives Manager

Site Merchandising Initiatives Manager

Ashley Global Retail, LLC

Tampa, FL • On-site

$90K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Ashley Furniture rating

6.0

Company rating: 6.0 out of 10

Based on 286 frontline employees who took The Breakroom Quiz

36th of 46 rated furniture manufacturers

Job description

Build Your Career with Ashley Furniture- Where Innovation Meets Comfort
Who We Are:
At Ashley, inspiring the love of home is at the heart of everything we do. As the world's largest manufacturer of home furnishings, we're more than a business - we're a family driven by innovation, competitiveness, and an unwavering commitment to excellence. We persevere through challenges, push beyond the status quo, and constantly seek better ways to deliver an exceptional customer experience. Our solutions-first mindset and dedication to growth are why Ashley remains #1 in our industry.
If you're ready to grow, you've come to the right place. With a true "Growth Mindset," Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business.
If you are a current Ashley employee: Please login to your UKG account and apply using the internal job board.
Summary: The Manager of Site Merchandising Initiatives shapes e-commerce strategies that enhance the Company's brand, conversion rate, customer experience, and revenue. You'll analyze digital performance to make data-backed recommendations to leadership and cross-functional teams including Site Merchandising, UX, Product Management, and Marketing. This role requires experience managing at least one DTC e-commerce category, strong organizational/project management skills, and passion for digital optimization. You'll collaborate to build world-class customer experiences and deliver exponential growth through innovative offerings and best-in-class execution. Initially, you'll be the main contact for the online bedding category. Reports to the Senior Director of e-commerce Strategic Initiatives.
Responsibilities
  • eCommerce Strategy & Execution

  • Help drive the strategic vision and execution for the eCommerce site, collaborating with cross-functional teams to enhance user experience and deliver on business goals.
  • Develop and implement strategies to increase online sales, conversion rates, and average order value.
  • Serve as a liaison between Site Merchandising and Product teams to prioritize and implement new site functionality and enhancements. Ensure projects remain on track to achieve expected deadlines.
  • Collaborate with Marketing, UX, and Product teams to align digital campaigns with business goals.

  • Analytics & Optimization

  • Continually review and analyze online competitors for benchmarking and opportunities. Report findings and provide appropriate strategies for leadership when needed.
  • Monitor and analyze website performance and user behavior using Google Analytics 4 (GA4), internal Power BI dashboards, Quantum Metric, and other tools.
  • Provide actionable insights and recommendations to stakeholders based on data analysis.
  • Stay current on eCommerce regulations and best practices.

  • Site Merchandising & Content

  • Collaborate with Marketing and Merchandising teams to drive online sales and enhance the digital customer experience for assigned categories in accordance with national strategies and brand guidelines.
  • Responsible for all sales and merchandising activities for assigned categories.
  • Oversee product discovery, listings, and categorization for assigned categories.
  • Coordinate seasonal promotions, product launches, and content updates for assigned categories.
  • Execute vendor operations for assigned categories, including but not limited to sourcing, contract/term negotiations, item and content setup, and promotional planning.
  • Other duties as assigned.

Qualifications
  • Bachelor's degree in business administration, marketing, merchandising or related field, or equivalent work experience, Required
  • 5+ years' experience in DTC site merchandising, e-commerce, or product management, preferably in bedding or home furnishings
  • Excellent analytical, organizational, and communication (verbal, written, & interpersonal) skills
  • Proficiency in:

  • Google Analytics 4 (GA4)
  • Salesforce Commerce Cloud or equivalent platform(s)
  • Quantum Metric or equivalent analytics tool(s)
  • Microsoft Excel (pivot tables, VLOOKUP, data visualization)

  • General understanding of UX best practices
  • Strong understanding of CRO, digital customer journeys, and ecommerce best practices
  • Effective time management and organizational skills
  • General project management and critical thinking skills required with strong attention-to-detail

Work Environment:
This position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours.
Pay: $90,000-$100,000 annually
Benefits We Offer:
  • Health, Dental, Vision, Employee Assistance Program

  • Paid Time Off; increases with years of service

  • Generous Employee Discount on home furnishings

  • Professional Development Opportunities

  • Tuition Assistance

  • Ashley Wellness Centers (location specific)

  • 401(k) and Profit Sharing

  • Life Insurance

Our Core Values:
  • Honesty & Integrity: Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.

  • (Dirty Fingernail: Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, and follows through to completion.

  • Continuous Improvement: Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.

  • Growth & Results Focus: Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.

  • Culture of Leadership: Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.

  • Customer-Centric & Boundaryless: Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.

  • Operational Excellence: Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.

Interested in learning more about Ashley Furniture's Community Engagement programs, Environmental Stewardship, or our Core Values, click the links below:
Corporate Social Responsibility
View Our Corporate Brochure
We are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises.
Notice to Search Firms: We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries.
Please note this position is not eligible for current or future employment sponsorship. Candidates must be legally authorized to work in the United States without the need for visa sponsorship now or at any time in the future.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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