A brewery representative is a salesperson whose responsibilities are to increase their brand’s wholesale or retail beer sales. As a beer sales representative, you typically work within a small territory, such as a neighborhood or city, where you meet with retailers (such as managers at restaurants, liquor stores, and groceries) to discuss the possibility of carrying your brand. You provide prospective clients with marketing materials and samples. You then conduct follow-ups, negotiate contracts, and report that information to the sales and distribution departments. Your duties may also involve attending beer-related events to promote your brand to the public.