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$38

$77

How much do branded content jobs pay per hour?

As of May 29, 2026, the average hourly pay for branded content in the United States is $38.91, according to ZipRecruiter salary data. Most workers in this role earn between $26.20 and $45.19 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Branded Content Specialist, and why are they important?

To thrive as a Branded Content Specialist, you need expertise in storytelling, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), social media platforms, and analytics tools like Google Analytics is typically required. Creativity, collaboration, and strong communication skills help you craft compelling narratives that resonate with target audiences. These abilities are essential for producing engaging branded content that drives brand awareness and achieves marketing objectives.

How does a Branded Content specialist typically collaborate with other departments to create effective campaigns?

A Branded Content specialist works closely with marketing, design, sales, and editorial teams to ensure that content aligns with both client objectives and brand voice. This collaboration often involves brainstorming sessions, regular check-ins, and feedback loops to refine messaging and creative assets. Clear communication and adaptability are essential, as priorities may shift based on client feedback or campaign performance metrics. Working cross-functionally not only enhances the quality and impact of campaigns but also provides opportunities to learn from different perspectives within the organization.

What is branded content?

Branded content is a marketing strategy where companies create content—such as videos, articles, podcasts, or social media posts—that promotes their brand in a subtle, engaging way rather than through direct advertising. The goal is to provide value or entertainment to the audience while aligning the content with the brand's identity and values. Unlike traditional ads, branded content focuses on storytelling, authenticity, and building a connection with consumers. This approach helps brands increase awareness, trust, and loyalty among their target audience.
More about Branded Content jobs
What cities are hiring for Branded Content jobs? Cities with the most Branded Content job openings:
What states have the most Branded Content jobs? States with the most job openings for Branded Content jobs include:
What job categories do people searching Branded Content jobs look for? The top searched job categories for Branded Content jobs are:
Branded Content jobs near you
Senior Manager, Acquisition Sales - Branded Content

Senior Manager, Acquisition Sales - Branded Content

Vizio

Hempstead, NY

$108K - $216K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

Position Summary...The Branded Content team sits at the intersection of sales, storytelling, and production—creating advertiser-funded programs that deliver measurable brand impact and premium viewer experiences. We operate collaboratively with Ad Sales, Creative, Production, Legal, and Finance to develop concepts that are both compelling and executable. This role is central to scaling the branded content business: expanding agency and advertiser partnerships, increasing deal flow, and ensuring programs deliver on client objectives while upholding Walmart’s values of integrity, inclusion, and customer/member focus.What you'll do...

  • Drive net-new branded content revenue by building and managing a personal book of business across agencies and select brands.

  • Lead the full sales cycle: prospecting, ideation, pitching, negotiation, and close. 

  • Sell custom integrations, franchises, and original branded content aligned to advertiser goals and platform strengths. 

  • Partner with creative/production to shape executable concepts, budgets, and timelines. 

  • Stay involved post-sale to support execution and ensure delivery matches what was sold.

What you’ll bring 

  • Experience selling branded/custom content, production-led programs, or media solutions with measurable revenue impact. 

  • Demonstrated success building a book of business and closing high-value, custom partnerships. 

  • Established agency and advertiser relationships within content or integrated partnerships. 

  • Working knowledge of production workflows, budgets, and timelines. 

  • Strong presentation, negotiation, and narrative-selling skills; streaming/TV/digital video experience a plus. 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. 

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. 

For information about PTO, see https://one.walmart.com/notices. 

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. 

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. 

For information about benefits and eligibility, see One.Walmart. 

The annual salary range for this position is $108,000.00 - $216,000.00 

Additional compensation includes annual or quarterly performance bonuses. 

Additional compensation for certain positions may also include : 

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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