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Branded Content Jobs (NOW HIRING)

Sony Pictures

Manager, Branded Solutions

Culver City, CA · On-site

$159K/yr

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers ... The Manager, Branded Solutions will play a key role in developing, selling, and executing strategic ...

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How much do branded content jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for branded content in the United States is $38.91, according to ZipRecruiter salary data. Most workers in this role earn between $26.20 and $45.19 per hour, depending on experience, location, and employer.

What is branded content?

Branded content is a marketing strategy where companies create content—such as videos, articles, podcasts, or social media posts—that promotes their brand in a subtle, engaging way rather than through direct advertising. The goal is to provide value or entertainment to the audience while aligning the content with the brand's identity and values. Unlike traditional ads, branded content focuses on storytelling, authenticity, and building a connection with consumers. This approach helps brands increase awareness, trust, and loyalty among their target audience.

How does a branded content specialist typically collaborate with other departments to create effective campaigns?

A Branded Content specialist works closely with marketing, design, sales, and editorial teams to ensure that content aligns with both client objectives and brand voice. This collaboration often involves brainstorming sessions, regular check-ins, and feedback loops to refine messaging and creative assets. Clear communication and adaptability are essential, as priorities may shift based on client feedback or campaign performance metrics. Working cross-functionally not only enhances the quality and impact of campaigns but also provides opportunities to learn from different perspectives within the organization.

What are the key skills and qualifications needed to thrive as a branded content specialist, and why are they important?

To thrive as a Branded Content Specialist, you need expertise in storytelling, digital marketing, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), social media platforms, and analytics tools like Google Analytics is typically required. Creativity, collaboration, and strong communication skills help you craft compelling narratives that resonate with target audiences. These abilities are essential for producing engaging branded content that drives brand awareness and achieves marketing objectives.
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Infographic showing various Branded Content job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 72% Physical, 4% Hybrid, and 24% Remote job distribution, with an average salary of $80,932 per year, or $38.9 per hour.

Senior Social Producer, Branded Content

Sinclair Broadcast Group

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Sinclair Broadcast Group rating

6.4

Company rating: 6.4 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

61st of 78 rated media

Job description


AMP Sports is quickly emerging as one of the leading sports media companies producing highly engaging content across podcasts, YouTube, and social platforms. Home to some of the top sports podcasts, including "Cousins with Vince Carter and Tracy McGrady," "The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone," "Unfiltered Soccer with Landon Donovan and Tim Howard," "Post Moves with Candace Parker and Aliyah Boston," and "Style of Play with Julie Ertz and Kealia Watt" as well as a network of team-focused podcasts, with more shows slated for 2026 and beyond. With a rapidly expanding digital footprint and a reach spanning 180+ broadcast stations and tens of millions of followers, AMP Sports continues to build scalable content ecosystems that drive audience growth, engagement, and revenue.
We are seeking a Senior Social Producer, Branded Content to develop and produce original, audience-first, premium short-form social content and digital franchises across the AMP Sports portfolio that support brand partnerships and revenue growth.
Partnering closely with leadership, social, production, sales, and marketing, this person will identify new content opportunities, develop creative concepts, and own execution from idea through delivery. They will translate advertiser briefs into content that delivers brand messaging while still feeling organic, entertaining, and valuable to our audiences.
The ideal candidate is a highly versatile social-first digital producer and editor with strong creative instincts and deep understanding of audience growth, platform strategy, and original short-form content development. They can turn brand objectives, platform and audience insights, and show strategy into compelling social programming, and can oversee ideas from concept through production and publishing. Hands-on production and editing skills, and an understanding of production workflows will be necessary.
What You'll Do
  • Partner with content, sales, marketing, and leadership to proactively develop a pipeline of branded social franchises, sponsored concepts, and social-first extensions designed to grow audiences and create revenue opportunities.
  • Oversee end-to-end execution of a variety of highly engaging branded social franchises and sponsored content, from static posts and short-form video to on location and activation productions.
  • Work with sales to translate advertiser briefs, objectives, and brand guidelines into creative concepts that feel authentic to our programming, channels, and audiences.
  • Partner with individual show content and social teams to ensure alignment with broader programming and audience strategies, while independently managing publishing and optimization of branded content.
  • Own assigned projects from concept through delivery. Manage pre-sale through post-production workflow, ensuring all teams are aligned expectations, timelines, and deliverables.
  • Oversee production and post-production of social content, with the ability to edit, shoot, and/or direct when appropriate, particularly for fast-turnaround social work.
  • Leverage strong understanding of platform algorithms and content strategies across YouTube, Instagram, TikTok, Threads, and Facebook to optimize publishing and distribution for maximize audience growth. Publish content according to strategies set.
  • Identify opportunities to extend larger productions into compelling short-form and social assets rather than simply creating cutdowns.
  • Work across multiple AMP Sports shows while maintaining each show's distinct voice, audience strategy, and creative identity.
  • Evaluate campaign performances, use audience data and platform analytics, and keep up with latest trends to identify content opportunities and inform creative and distribution decisions.
  • Produce and direct on-camera talent, athletes, and creators remotely, in studio, and on location when necessary.
  • Serve as a flexible senior social resource across the portfolio, with the ability to step into lead channel strategy responsibilities when needed.
  • Other duties as assigned.

Who You Are
  • 5+ years producing premium digital and short-form social content for a media company, sports brand, agency, or digital first brand.
  • A digital producer first, with strong experience developing original ideas and bringing them from concept through execution, particularly across social and short-form video for brands.
  • Proven experience developing social programming or content strategies while integrating partner objectives that have driven measurable audience growth, engagement, or viewership.
  • Highly proficient in Adobe Creative Suite, with the ability to independently edit engaging, polished short-form social content.
  • Experience receiving a brand brief and independently overseeing execution of campaign requirements across social, from ideation to publishing.
  • Deeply fluent in YouTube, Instagram, TikTok, Facebook, and Threads channel strategies, including how content, distribution, and publishing should be adapted for each platform.
  • Working fluency with production equipment (cameras, lighting, microphones) with an ability to independently shoot and produce high-quality content.
  • Experienced working directly with and coaching on-camera talent, athletes, creators, or other high-profile personalities.
  • Strong organizational skills, ability to align multiple teams and manage ongoing productions across several shows simultaneously.
  • Highly collaborative, proactive, resourceful, and comfortable operating with significant creative ownership while maintaining alignment with key stakeholders.
  • Passionate about sports content across digital channels, keeping up with latest news, trends, and best practices.
  • Experience sourcing and manage freelance crews, vendors, and other production resources for larger projects is a plus.
  • Ability to travel, and work nights, weekends, and holidays as projects call for.

The base salary compensation range for thisrole is $100,000 to $120,000. Final compensation for this role will be determinedby various factors such as a candidates'relevant work experience, skills, certifications,and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave,vacation time, personal time, parental leave and employee stock purchase plan.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

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