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Brand Identity Design Jobs (NOW HIRING)

Publicis Groupe Holdings B.V

Design Director

Manhattan, NY · On-site

$106K - $170K/yr

Multidisciplinary with experience in brand identity, design systems, and packaging * Experience working on brands that operate at significant scale * Demonstrated ability to juggle multiple projects ...

Surya Inc

Brand Manager

White, GA · On-site

As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brand's identity, visibility, and influence in the design industry. This dynamic role involves leading the ...

Brex

Staff Brand Designer

San Francisco, CA · On-site

$187K - $234K/yr

Design and deliver new brand expressions that advance the identity while preserving recognition and equity * Lead high-impact brand work beyond the core system, including special campaigns, sub ...

Rainbow Sign and Design

Brand Designer

Cedar City, UT · On-site

$20 - $22/hr

WHAT YOU'LL DO As a Brand Designer, you will primarily focus on executing brand identity and collateral design for partner and client projects, with occasional support for in-house marketing and ...

Abbott

Manager, Brand Applications (Packaging)

Chicago, IL · On-site

$99K - $198K/yr

The Opportunity As Manager, Brand Applications, you will lead the design and evolution of Abbott's packaging and product experience systems, translating Abbott's visual identity into distinctive ...

Kenvue

Manager, Brand Design Excellence

Summit, NJ · On-site

Manager, Brand Design Excellence What we do At Kenvue, we realize the extraordinary power of ... Own and evolve the Corporate Brand identity system, covering corporate communications, investor ...

Kenvue

Manager, Brand Design Excellence

Chatham, NJ · Hybrid

Manager, Brand Design Excellence What we do At Kenvue, we realize the extraordinary power of ... Own and evolve the Corporate Brand identity system, covering corporate communications, investor ...

Kenvue

Manager, Brand Design Excellence

Summit, NJ · Hybrid

Manager, Brand Design Excellence What we do At Kenvue, we realize the extraordinary power of ... Own and evolve the Corporate Brand identity system, covering corporate communications, investor ...

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Brand Identity Design information

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$38K

$108.2K

$146K

How much do brand identity design jobs pay per year?

As of Aug 14, 2026, the average yearly pay for brand identity design in the United States is $108,211.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $146,000.00 per year, depending on experience, location, and employer.

How much does a brand identity designer make?

A brand identity designer's salary varies based on experience, location, and whether they work freelance or full-time. In general, entry-level designers earn around $40,000 to $60,000 annually, while experienced professionals can earn $70,000 or more, especially if they have strong skills in graphic design tools and branding strategy.

What is the difference between Brand Identity Design vs Graphic Designer?

AspectBrand Identity DesignGraphic Designer
FocusDeveloping visual elements that define a brand’s identity, such as logos, color schemes, and style guidesCreating visual content for various purposes like marketing materials, advertisements, and digital media
SkillsBrand strategy, visual branding, logo design, typographyLayout, illustration, photo editing, software proficiency
Work EnvironmentBrand agencies, marketing departments, freelance branding projectsAdvertising agencies, design studios, corporate marketing teams

While both roles involve visual design, Brand Identity Design focuses on creating a cohesive visual identity that represents a brand, whereas Graphic Design covers a broader range of visual content creation for various media. Understanding these differences helps clients find the right professional for their branding or marketing needs.

What is brand identity design?

Brand identity design is the process of creating a visual and cohesive representation of a company or organization's brand. This includes developing elements like logos, color palettes, typography, imagery, and other visual assets that convey the brand's personality and values. A strong brand identity helps differentiate a business from competitors, fosters recognition, and builds trust with customers. Designers work closely with clients to ensure that the visual identity aligns with the brand’s mission and target audience.

What are the key skills and qualifications needed to thrive as a brand identity designer, and why are they important?

To excel as a Brand Identity Designer, you need strong graphic design skills, a deep understanding of branding principles, and proficiency with design software, often supported by a degree in design or related fields. Mastery of tools like Adobe Creative Suite, familiarity with digital asset management systems, and sometimes certifications in brand strategy are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for collaborating with clients and conveying brand stories. These skills ensure the creation of cohesive, memorable brand identities that resonate with target audiences and support business objectives.

What are some common challenges faced by brand identity designers when working with clients, and how can they be managed?

Brand identity designers often encounter challenges such as aligning client expectations with effective design principles, navigating subjective feedback, and ensuring consistent brand messaging across all platforms. Open and regular communication, presenting clear rationale for design choices, and providing visual examples can help manage these issues. Building collaborative relationships and educating clients on the importance of consistency are key strategies for overcoming these challenges and delivering successful brand identities.

What does a brand identity designer do?

A brand identity designer creates visual elements such as logos, color schemes, typography, and style guides to establish and communicate a company's unique image. They work closely with clients and marketing teams to develop consistent branding across various platforms, often using design software like Adobe Illustrator and Photoshop. Strong creativity, understanding of branding principles, and attention to detail are essential skills for this role.
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Cities with the most Brand Identity Design job openings:

What states have the most Brand Identity Design jobs?

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What job categories do people searching Brand Identity Design jobs look for?

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Brand Identity Design jobs near you
Infographic showing various Brand Identity Design job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $108,211 per year, or $52 per hour.

Design Director

Publicis Groupe Holdings B.V

Manhattan, NY • On-site

$106K - $170K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 7 hours ago

Job description

Company description
Turner Duckworth is behind the brand identities for some of the world's most iconic brands. Chances are you know our work already. You'll find it on-shelf, online, on-the-go, in home, out of home and sometimes in your pocket. We build brands that are distinct, memorable, and have genuine personality, ones that are easy to understand but also intriguing, ones that tell a story or make you think. We help brands to become utterly distinctive and deeply embedded in culture. We define strategies, visual identities, assets, and expressions for how brands behave in any channel, at any time, in any market. As brand partners with over 30 years of experience, we believe that whatever you make, make it like nothing else
Overview
Turner Duckworth is looking for a Design Director to join our New York studio.
About You
You are a creative leader who turns ideas into beautifully crafted design that makes an impact. You thrive on blending strong conceptual thinking with exceptional execution, and you consistently challenge yourself and your team to raise the bar. You bring ambition, momentum, and a clear point of view to every project. With a sharp eye for detail and a gift for storytelling, your work inspires others and elevates everything it touches.
What You Bring
  • A passion for design, culture, and how ideas live in the world
  • Highly proficient in design, versatile across design systems, typography and/or packaging
  • Attention to detail and craftsmanship
  • An open mind, adventurous spirit and proactive attitude
  • Flexibility and adaptability to explore broadly for different kinds of projects
  • Excellent interpersonal and communication skills; a team player
  • Pride in your work with a collaborative mindset
  • Strong organizational skills and a solid understanding of production process

What You'll Do
  • Lead the design team at a project level to deliver highly creative and well crafted design solutions for our clients' business needs
  • Implement creative vision, inspiring and being the catalyst for creativity and excellence
  • Present to various audiences, including clients; showcasing work produced and the collective POV
  • Generate and develop a broad range of design concepts
  • Solve creative problems, translate great ideas to impactful and captivating visuals
  • Develop, advance, and push design solutions
  • Infuse cultural relevancy into your work
  • Integrate AI tools thoughtfully into creative process while maintaining a high bar for craft and originality
  • Collaborate effectively with your teams across different disciplines

The Details
  • Full-time, benefits eligible position
  • Reports to Executive Creative Director
  • 8+ years of experience in a design agency setting, preferred
  • Multidisciplinary with experience in brand identity, design systems, and packaging
  • Experience working on brands that operate at significant scale
  • Demonstrated ability to juggle multiple projects and priorities simultaneously
  • Mastery of Adobe Suite and Figma is essential, bonus points for motion and 3D rendering skills
  • Located in or willing to relocate to New York City, with hybrid work schedule 3 days/week in-studio

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.

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